The Winning AdVantage eZine: How to get more from what you've already got!

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THE WINNING ADVANTAGE eZINE
Tuesday, July 24, 2007
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The Winning AdVantage eZine is dedicated to your Home-based Internet Marketing Business Success.

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Published by Earl Savage
ES World Marketing
http://wuww.esworldmarketing.com/blog/ezine/
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In This Issue:
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1. Message from the Editor

2. Feature Article - "How to get more from what you've already got!"
By Derek Gehl

3. Free Ads

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=>>Free Classified Advertising - The Winning AdVantage Classifieds
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Dear Reader,

WELCOME and Thanks!

As always, I hope you'll enjoy and profit from reading "The Winning AdVantage".
Please feel free to post your comments at the bottom of this blog post. I am here
to help and I welcome your feedback.

Wishing you success,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com

P.S. If you like this ezine, please tell your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to hear from you.

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=>> Feature Article
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How to get more from what you've already got!
By Derek Gehl

A reader named Ed recently wrote to ask for help dealing with the following challenge:

"After creating a very successful DVD and e-book course. I am not sure how to take my existing product to the next level.

In theory "I kind of know what to do" but having trouble getting started and I am having the most difficult time finding a new product.

I would like to add that IMC has changed my life for the better, considering 1 year ago I made minimum wage and currently I make 5 times that wage thanks to IMC and team."

(You can see Ed's site at www.donutedvd.com.)

Ed is currently dealing with a very common challenge that most online entrepreneurs face at one time or another. He has a site that's already doing well -- but he wants to know how to make it better.

On the surface, Ed, the answer is simple. In order to make your business more successful, you have three options:

1. Get more customers

2. Sell your products for more money

3. Sell more products to the customers you are already have

I don't mean to oversimplify, but really, that's all there is to it. If you get more customers, your sales go up. If you can sell your products for more money today than you did yesterday -- and still ship the same number of units -- you'll make more money.

And finally, if you can sell more products to your existing customer base, you'll make more money.

Whenever I analyze a business that's doing well but could be doing better, I start by determining how well it's doing in each of these three areas.

Is it doing everything it can to get more customers? Is it charging as much as it could be for the products it is selling? Is it making the most of the lifetime value of its existing customers?

Very rarely do I find businesses that are performing to their utmost capability in one of these areas -- let alone all three.

So, Ed -- where should you start?

Look at these three areas of business, then pick the one that has the most potential to boost your revenues right now. I suggest you focus on the one that's currently most neglected because typically that's where you'll get the highest return for the amount of time you invest.

Once you choose the area you want to focus on first, here are some growth strategies for you to try out...

1. To get more customers:

Increase your organic search engine rankings
Get more traffic through the pay-per-click search engines
Start an affiliate program
Joint venture with complementary businesses

2. To sell your product for more money:

Simply test an increase in price (try a simply 5 - 10% increase -- you may be surprised).
If you increase your price and your sales drop to the point that you're making less money, then write better salescopy to support the new price and try testing again.

(FACT: The more value you build in your salescopy the more you can sell your product for!)

3. To sell more products to your existing customers:

Find other products your customers are looking for and find a way to sell them by...
- Developing the product yourself.
- Finding another website that sells the product and sign up as an affiliate.
- Find a drop shipper that has the product you want
Utilize email marketing to stay in touch with your customers, build a strong relationship with them, and sell more products over time.

... These are just the basics. I haven't touched on the many advanced strategies that can really accelerate the success of an established business.

The bottom line is this: Out of the three core strategies to grow your business, figure out which one holds the most opportunity for your business and start there.

Keep focused, apply the strategies I mentioned and your profits will grow! I promise!

All the best...

Derek Gehl

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ABOUT THE AUTHOR: Derek Gehl specializes in teaching real
people how to start profitable Internet businesses that make
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to all his most profitable marketing campaigns, strategies, tools,
and resources that he's used to grow $25 into over $40 Million in
online sales, visit: http://www.marketingtips.com/tipsltr.html
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That's all for this time - thanks for reading!

To contact us, go to: http://www.esworldmarketing.com/contactus.html

Your success is our success!
(c) 2001-2007 ES World Marketing

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=>> OUR MISSION
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The Winning AdVantage, we are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.

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