The Winning AdVantage eZine

The Winning AdVantage is devoted to helping its subscribers develop their marketing skills and promote their Internet businesses and opportunities. This periodic publication features tips and how-to articles about such topics as ad copy writing, finding good free or inexpensive places to post ads, and other issues related to making money on the Internet.

Tuesday, October 31, 2006

Take Back Control! (of your Marketing)

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THE WINNING ADVANTAGE eZINE
Tuesday, October 31, 2006
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The Winning AdVantage eZine is dedicated to your Home-based Internet Marketing Business Success.
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Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com/blog/ezine/
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==================================================


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In This Issue:
-----------------

1. Message from the Editor

2. Feature Article - "Take Back Control! (of your Marketing)"
by Audrey Burton

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=>>Free Classified Advertising - The Winning AdVantage Classifieds
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Dear Reader,

WELCOME and Thanks!

As always, I hope you'll enjoy and profit from reading "The Winning AdVantage".
Please feel free to post your comments at the bottom of this blog post. I am here
to help and I welcome your feedback.

Wishing you success,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com

P.S. If you like this ezine, please forward it to your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to hear from you.

P.P.S. Just a reminder...

... if you want Derek Gehl to send you one of his last 134
copies of his "Insider Secrets to Marketing Your Business
on the Internet" course for just $2.95, then you need to
give him your updated (i.e. most current) shipping address.

As I'm sure you'll understand, he can't just FedEx you a
massive 10 lb. package like this without being 100% sure
he's got your most up-to-date shipping information.

And like I explained earlier, there is absolutely NO RISK
involved in trying his #1-rated Internet wealth system
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... Even if you have NO business ideas or website yet!

Derek's ONLY condition is that, once you've achieved your
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testimonial, and (#2) let him use your success story to
inspire others!

If this sounds reasonable, you can claim your copy here:

http://esworldmarketing.com/trialcopy.html

But remember... there are now only 134 copies left -- and
I expect them to be gone in the next 24 hours!!!


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=>> Feature Article
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Take Back Control! (of your Marketing)
Copyright (c) 2006 Audrey Burton

I have heard "I hate marketing" or some version of that
statement many times, and I understand. I like marketing,
and still sometimes I hate marketing.

One of the biggest problems is that there are so many
options that it's sometimes impossible to know if you're
doing the right things at the right times. I really do
understand.

If you have thousands of dollars in your marketing budget,
you can pay consultants to help you with creating a plan,
purchasing print advertising, executing a search engine
optimization (SEO) program, creating an effective pay per
click internet advertising campaign and/or creating a viral
marketing movie. Oh yea, you will also need a highly
effective and gorgeous website.

One way I suggest for business owners to become educated on
the business side of their businesses is to take free
teleclasses. This is a great, easy way to become educated
on marketing. Keep in mind that most of the teleclass
leaders are doing the class at no charge so they may
promote their program or product, or both. Don't buy
anything yet - do more research. The product will still be
there next week.

Here are most of the 'best' ways in which teleclass leaders
and other experts have told me I 'must' promote my business:
- Blog
- Become an affiliate
- Write and submit articles to banks
- Join leads groups
- Speak
- Create a subscription website
- Give teleclasses
- Create products to sell
- Do PR
- Network
- Teach
- Form exclusive strategic alliances

Since I do not have a very large marketing budget, I also
need to maintain my website, optimize it, write effective
copy, write my marketing plan, and, of course, follow up
with everyone I have met or spoken to, among other things.

If I did all the things the experts tell me to do, I'd be
working 30 hours per day and spending no time with clients.
It's impossible!

Unfortunately, marketing often requires some trial and
error to learn what works best with your industry, your
personality, your location and your target market. The
first and most important component of effective marketing
is narrowing down your target market. It's extremely
difficult to make an emotional connection with anyone using
a watered-down marketing message - which is just what will
happen if you try to appeal to too broad an audience in
your marketing.

See if you can network with someone else in your same
industry and compare notes - what works and what doesn't.
With most businesses, that can be done by locating someone
in a different geographic area. If that doesn't work, try
finding someone who services a completely different target
market than yours. For example, I am a small business
coach and have 'buddy coached' with a couple of life
coaches. We are marketing ourselves in very similar ways,
but looking for completely different clients.

When deciding which ways to market your product, keep your
limitations in mind: time and money. Also, there may be a
learning curve to incorporate into your plan. Personal
choices should also be considered - because I'm a single
mom, I don't work nights and weekends. That affected my
choice of target market!

You will make sense of it all; don't put too much pressure
on yourself. Stick with it and take care of yourself.
Enjoy the journey!


About the Author:

Audrey Burton, Small Business Coach, is "The Tigress". Get
her FREE Special Report, "Closing the Sale is Not
Complicated!" and her FREE monthly email newsletter at
http://www.TigressCoaching.com .



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That's all for this time - thanks for reading!

To contact us, go to: http://www.esworldmarketing.com/contactus.html

Your success is our success!
(c) 2001-2006 ES World Marketing

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=>> OUR MISSION
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The Winning AdVantage, we are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.

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=>> Subscribe & Un-subscribe Instructions
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To subscribe to or unsubscribe from The Winning AdVantage eZine,
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***************************************************************
Copyright 2001-2006 The Winning AdVantage. Ezine All rights reserved.
The Winning AdVantage is a publication of ES World Marketing.
PO Box 361347
Decatur, GA 30036 USA
877-837-0195


posted by The Winning AdVantage eZine at 10/31/2006 09:37:00 AM

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