...Get Ready For The Holidays *NOW*...
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
THE WINNING ADVANTAGE eZINE
Saturday, October 21, 2006
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com/blog/ezine/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
In This Issue:
-----------------
1. Message from the Editor
2. Feature Article - "Edge Out Your Competitors and Get Ready For
The Holidays *NOW* With These 5 Killer Strategic
Internet Marketing Tips!"
by Derek Gehl
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>>Free Classified Advertising - The Winning AdVantage Classifieds
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Dear Reader,
WELCOME and Thanks!
As always, I hope you'll enjoy and profit from reading "The Winning AdVantage".
Please feel free to post your comments at the bottom of this blog post. I am here
to help and I welcome your feedback.
Wishing you success,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com
P.S. If you like this ezine, please forward it to your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to hear from you.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Feature Article
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
"Edge Out Your Competitors and Get Ready For
The Holidays *NOW* With These 5 Killer Strategic
Internet Marketing Tips!"
by Derek Gehl
*NOW* is the time to launch your strategic Internet marketing
plan for the upcoming holiday season.
Think it's too early? No way.
A recent study by BizRate found that 34.9% of online
holiday shoppers will start their shopping by Halloween --
and that's just over a week away!
You can bet your competitors aren't wasting a single
second jumping on this opportunity, either...
That same BizRate survey discovered that 62% of online
retailers are launching their holiday marketing promotions
by November 4th this year!
That's why you need to make some key changes to your web
site and your marketing plan NOW... so you can outperform
the competition and start scooping up those holiday shoppers
right away!
In this issue, I'm going to tell you how to:
** Write a killer headline and copy that shows how
YOUR product or service is the perfect gift for that
special someone
** Design the top fold of your home page so that it shows
you're willing to go the extra distance to make your
visitors' holiday shopping experience a "jolly" one
** Offer your customers gift certificates to keep your
returns low
** Use a rock-solid shipping guarantee to gain the trust
of stressed-out holiday shoppers.
** Create a holiday email promotion that creates urgency
and compels subscribers to buy
Read on to discover how to give yourself the best gift of all
this holiday season -- a gigantic boost in profits to close
out the year!
--------------------------------------------------------
Quick Tip #1:
Motivate your visitors to buy with winning holiday
headlines and salescopy!
--------------------------------------------------------
When a visitor comes to your site on a holiday shopping
expedition, there are two things they'll want to know
right away:
1. Will this product or service make a good gift for someone
on my shopping list?
2. Why should I buy it here, and not somewhere else?
If your headlines and salescopy don't answer those questions
right off the bat, you stand to lose a major chunk of your
holiday shopping traffic within seconds of their arrival.
In order to make your headline really speak to your visitors,
make sure it addresses the need they're trying to solve:
choosing a gift for a friend or family member.
So... who would your product or service make a good gift for?
Someone's husband or father? Someone's wife or daughter? The
car nut or the nature lover in the family?
Determine who's the ideal person to receive your product or
service, and then include them in your headline!
Also, be sure to explain exactly what kind of benefit they'll
get from your product or service -- and then also mention
the benefit the giver will receive from offering it as a
present!
Say you sell model replicas of antique cars. You could write
something like:
Rev Your Favorite "Car Nut's" Engine This Christmas
and Win 1st Place in His Heart By Giving Him
an Authentic Replica of His Original "True Love"
-- The First Car He Ever Owned!
You could follow that up with copy that further explains the
benefits of owning such a product (it'll keep him feeling
young by reminding him of his high school days when he first
bought the car), as well as the benefits of giving it (he'll
love you forever!)
Remember: Whenever you make a change to your headline or
salescopy, be sure to test it. Only change one element of
your copy at a time, and test to see what impact it has on
your sales. If your conversion rates drop, you'll need to
try something new!
--------------------------------------------------------
Quick Tip #2:
Use the first fold of your web site to build urgency
-- and pack in the benefits for holiday shoppers!
--------------------------------------------------------
So you've done a holiday tune-up on your copy and your
headlines, and you're ready to dazzle your visitors with
the value of your product. But your job isn't nearly done
yet!
You want to make sure the first fold of your web site is
full of the information holiday shoppers need to know before
they'll decide to buy.
(For those of you who aren't sure what the "first fold" is,
it's the portion of your web site people see before they
scroll down or click on any links. This includes your sidebars
and headers, too!)
Now, you don't want to include any holiday features that are
going to distract visitors from your main sales message. But
in your sidebars, you SHOULD include a few discreet messages
that add to your message and offer even more compelling
reasons why your product or service is the perfect holiday
gift.
I'm talking about things like...
** AN OPT-IN OFFER that speaks to the needs of holiday
shoppers. For example, you could put together a
"Holiday Buying Guide" that tells people more about
your products and explains why they'd make great gifts.
** HOLIDAY SPECIALS AND DISCOUNTS Make sure you offer
some special deals on your products to entice your
visitors to buy! How about an early-bird deal if your
customers make a purchase before a certain date? Or a
special discount for those panicky last-minute shoppers?
You could offer a two-for-one deal, or even a "holiday
gift set" that combines two or more of your products in
a gift-ready package!
** YOUR SHIPPING INFORMATION: If you're able to offer free
or discounted shipping, be sure to include some mention
of it in the top fold of your site.
** PROVIDE AN IRONCLAD SHIPPING GUARANTEE so customers
know their gifts will arrive in time. You'll want to put
it where your customers can see it right away, at the
top of your right- or left-hand sidebar.
** YOUR RETURN POLICY: Be sure to let your customers know
you offer a no-questions-asked return policy for a
certain period after the holidays. It'll give them the
extra boost of confidence they need to make a purchase.
** FREE GIFT-WRAPPING SERVICE: It's another great way to
give your customers an extra perk without much
additional cost to you. For the cost of some paper and
ribbon, you can make any humble package look like a
fabulous holiday gift!
** URGENCY BUILDERS: Another thing you could include in
your first fold is a little "countdown" box that tells
your visitors exactly how many days are left to
Christmas, or to the shipping deadline for gifts to
arrive in time.
It might give them the extra "kick in the butt" they
need to make a buying decision.
Alternatively, you could install a Hover Ad with an
urgent holiday timing message that lets them know
exactly how long they've got to make a gift purchase
-- the second they arrive at your web site!
You could also use the Hover Ad to advertise your
holiday specials and encourage your visitors to sign up
for more info -- or you could use it to offer a special
discount coupon to people who join your mailing list.
To get your own Hover Ad, head to:
http://www.marketingtips.com/hoverad
Just make sure your message speaks to the needs of
holiday shoppers -- and you might find that in addition
to boosting your sales, you've dramatically grown your
opt-in list!
One last note on getting your top fold into top gear: While
it's great to add a bit of "holiday dash" to your site, make
sure you don't overdo your decorating efforts. Your headline
and salescopy should stay the focus of your site.
Too many elements may distract your visitors from what you
actually sell.
--------------------------------------------------------
Quick Tip #3
Reduce your refund rate by offering gift certificates that
let recipients choose their own present!
--------------------------------------------------------
This strategy is especially convenient if you're selling a
service online. No matter what you're selling -- whether it's
spa packages or landscape design -- I guarantee your service
would make the perfect present for someone on your visitors'
shopping lists.
Plus, you can remind your holiday shoppers that since online
gift certificates can be delivered electronically in just
seconds, they make great last-minute gifts.
Your customers make the purchase, and have the gift
certificate in their hands in just a matter of moments!
--------------------------------------------------------
Quick Tip #4:
Offer free or discounted shipping -- as well as guaranteed
delivery dates for last-minute shoppers!
--------------------------------------------------------
When you're putting together a shipping policy for the
holiday season, keep in mind that holiday shoppers have
three major priorities:
1. Getting great gifts
2. Getting those gifts on time
3. and NOT spending a fortune to do it!
That's why I'd STRONGLY urge you to offer free shipping
during the holiday season, along with an ironclad shipping
guarantee that will set your customers' minds at ease.
How much of a difference will a shipping guarantee make for
your conversion rates?
I'll give you a quick stat: 75% of the shoppers that BizRate
surveyed said that free shipping was one of the most
important factors in deciding where to shop online.
It's a small consideration for your customers that will have
a dramatic impact on your sales.
Here's how to put a policy together to win over the most
skeptical "Scrooge" -- and save you a ton of customer service
hassles:
** Tell your customers how long their products will take
to arrive.
** Tell your customers the date they need to purchase by
in order to get guaranteed delivery before Christmas.
** Offer emergency shipping "rush jobs" at a slight extra
cost for those last-minute shoppers
** Offer to ship gifts -- complete with gift-wrapping --
to out-of-town family and friends
By telling your customers exactly what shipping services you
use and when they can expect their package to arrive, you'll
go a long way to overcoming their hesitations and encouraging
them to buy!
--------------------------------------------------------
Quick Tip #5:
Create an email promotion that solves your subscribers'
holiday shopping problems and compels them to buy!
--------------------------------------------------------
A well-timed, information-packed holiday email campaign is
the perfect way to drum up sales with your opt-in list.
Use a series of autoresponders to build urgency and drive
traffic back to your site in the weeks leading up to the
holiday season.
Make sure your emails clearly explain why your product would
make such a great gift and how it would benefit both the
giver AND the receiver.
Also be sure to mention your special holiday services,
such as free gift-wrapping and reduced shipping.
As it gets close to the holidays, your emails should build
urgency by pointing out how many days are left until
Christmas and offering your product or service at a special
discount rate.
Mark Bulleit of www.GreetingsFromSanta.com is a
perfect example of someone who runs a killer holiday email
campaign.
Mark's product is a customizable "letter from Santa Claus"
that customers can send to their loved ones before the big
day arrives.
Here's how Mark's email campaign breaks down:
** Right after Halloween, he sends out an email to all his
past customers, offering them a discount if they order
their Santa letters before Thanksgiving.
** Before December 1st rolls around, he sends out a second
email to people who didn't make a purchase after the
first email. He also sends the same message to people
who recently built letters on his site but never
completed their orders.
** In December, he sends out a third email, giving his
prospects and previous customers one final chance to
place an order before it's too late. This email
emphasizes the express-mail option he offers and
positions the letter as a great last-minute Christmas
gift.
Because of the seasonal nature of his product, Mark has to
work hard to get sales during the weeks leading up to
Christmas -- it's the only chance he's got to rake in the
profits!
But this strategy can work just as well for non-seasonal
businesses.
After all, your goal is the same as Mark's -- to encourage
as many Christmas shoppers to buy your product as possible!
--------------------------------------------------------
Final thoughts
--------------------------------------------------------
Now that you've got some quick and easy ideas to get your
holiday marketing campaign underway, don't let your
competitors beat you to the punch!
Here's what to do to get started right away...
** Add a holiday angle to your headline and salescopy
** Add a holiday angle to your opt-in offer
** Add your shipping information and your return policy
to the first fold of your page
** Plan an email campaign that you can start rolling out
the week after Halloween
One quick caution: remember not to overdo your push -- you
don't want to mail so often or put up so much holiday content
on your site that your customers feel harassed if they're not
in the mood to shop yet!
Different people celebrate in different ways, and you want to
market as effectively as possible without annoying anyone.
Finally, I want to wish you the best of luck in your business
this holiday season, and in putting these strategies to work.
I think you'll be amazed by the difference even a small change
can make -- AND the jolly boost it gives your bottom line!
"LEARN HOW TO GET $1,000'S IN FREE ADVERTISING!"
Learn the secret "affiliate program" strategies one
guy used to balloon his income by over $1,876,053
last year and:
1. Recruit 1,000's of motivated salespeople who will
promote your products -- with no cost to you!
2. Get FREE advertising for your business!
3. Never lose money on advertising -- ever again!
4. Skyrocket your sales with third-party referrals!
5. Capitalize on other people's #1 search engine rankings!
To learn his secret, click here now:
http://www.marketingtips.com/t.x/assoctrac/811439/
==================================================
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That's all for this time - thanks for reading!
To contact us, go to: http://www.esworldmarketing.com/contactus.html
Your success is our success!
(c) 2001-2006 ES World Marketing
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> OUR MISSION
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The Winning AdVantage, we are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Subscribe & Un-subscribe Instructions
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
To subscribe to or unsubscribe from The Winning AdVantage eZine,
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
***************************************************************
THE WINNING ADVANTAGE eZINE
Saturday, October 21, 2006
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The Winning AdVantage eZine is dedicated to your Home-based Internet Marketing Business Success.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com/blog/ezine/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
In This Issue:
-----------------
1. Message from the Editor
2. Feature Article - "Edge Out Your Competitors and Get Ready For
The Holidays *NOW* With These 5 Killer Strategic
Internet Marketing Tips!"
by Derek Gehl
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>>Free Classified Advertising - The Winning AdVantage Classifieds
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Dear Reader,
WELCOME and Thanks!
As always, I hope you'll enjoy and profit from reading "The Winning AdVantage".
Please feel free to post your comments at the bottom of this blog post. I am here
to help and I welcome your feedback.
Wishing you success,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com
P.S. If you like this ezine, please forward it to your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to hear from you.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Feature Article
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
"Edge Out Your Competitors and Get Ready For
The Holidays *NOW* With These 5 Killer Strategic
Internet Marketing Tips!"
by Derek Gehl
*NOW* is the time to launch your strategic Internet marketing
plan for the upcoming holiday season.
Think it's too early? No way.
A recent study by BizRate found that 34.9% of online
holiday shoppers will start their shopping by Halloween --
and that's just over a week away!
You can bet your competitors aren't wasting a single
second jumping on this opportunity, either...
That same BizRate survey discovered that 62% of online
retailers are launching their holiday marketing promotions
by November 4th this year!
That's why you need to make some key changes to your web
site and your marketing plan NOW... so you can outperform
the competition and start scooping up those holiday shoppers
right away!
In this issue, I'm going to tell you how to:
** Write a killer headline and copy that shows how
YOUR product or service is the perfect gift for that
special someone
** Design the top fold of your home page so that it shows
you're willing to go the extra distance to make your
visitors' holiday shopping experience a "jolly" one
** Offer your customers gift certificates to keep your
returns low
** Use a rock-solid shipping guarantee to gain the trust
of stressed-out holiday shoppers.
** Create a holiday email promotion that creates urgency
and compels subscribers to buy
Read on to discover how to give yourself the best gift of all
this holiday season -- a gigantic boost in profits to close
out the year!
--------------------------------------------------------
Quick Tip #1:
Motivate your visitors to buy with winning holiday
headlines and salescopy!
--------------------------------------------------------
When a visitor comes to your site on a holiday shopping
expedition, there are two things they'll want to know
right away:
1. Will this product or service make a good gift for someone
on my shopping list?
2. Why should I buy it here, and not somewhere else?
If your headlines and salescopy don't answer those questions
right off the bat, you stand to lose a major chunk of your
holiday shopping traffic within seconds of their arrival.
In order to make your headline really speak to your visitors,
make sure it addresses the need they're trying to solve:
choosing a gift for a friend or family member.
So... who would your product or service make a good gift for?
Someone's husband or father? Someone's wife or daughter? The
car nut or the nature lover in the family?
Determine who's the ideal person to receive your product or
service, and then include them in your headline!
Also, be sure to explain exactly what kind of benefit they'll
get from your product or service -- and then also mention
the benefit the giver will receive from offering it as a
present!
Say you sell model replicas of antique cars. You could write
something like:
Rev Your Favorite "Car Nut's" Engine This Christmas
and Win 1st Place in His Heart By Giving Him
an Authentic Replica of His Original "True Love"
-- The First Car He Ever Owned!
You could follow that up with copy that further explains the
benefits of owning such a product (it'll keep him feeling
young by reminding him of his high school days when he first
bought the car), as well as the benefits of giving it (he'll
love you forever!)
Remember: Whenever you make a change to your headline or
salescopy, be sure to test it. Only change one element of
your copy at a time, and test to see what impact it has on
your sales. If your conversion rates drop, you'll need to
try something new!
--------------------------------------------------------
Quick Tip #2:
Use the first fold of your web site to build urgency
-- and pack in the benefits for holiday shoppers!
--------------------------------------------------------
So you've done a holiday tune-up on your copy and your
headlines, and you're ready to dazzle your visitors with
the value of your product. But your job isn't nearly done
yet!
You want to make sure the first fold of your web site is
full of the information holiday shoppers need to know before
they'll decide to buy.
(For those of you who aren't sure what the "first fold" is,
it's the portion of your web site people see before they
scroll down or click on any links. This includes your sidebars
and headers, too!)
Now, you don't want to include any holiday features that are
going to distract visitors from your main sales message. But
in your sidebars, you SHOULD include a few discreet messages
that add to your message and offer even more compelling
reasons why your product or service is the perfect holiday
gift.
I'm talking about things like...
** AN OPT-IN OFFER that speaks to the needs of holiday
shoppers. For example, you could put together a
"Holiday Buying Guide" that tells people more about
your products and explains why they'd make great gifts.
** HOLIDAY SPECIALS AND DISCOUNTS Make sure you offer
some special deals on your products to entice your
visitors to buy! How about an early-bird deal if your
customers make a purchase before a certain date? Or a
special discount for those panicky last-minute shoppers?
You could offer a two-for-one deal, or even a "holiday
gift set" that combines two or more of your products in
a gift-ready package!
** YOUR SHIPPING INFORMATION: If you're able to offer free
or discounted shipping, be sure to include some mention
of it in the top fold of your site.
** PROVIDE AN IRONCLAD SHIPPING GUARANTEE so customers
know their gifts will arrive in time. You'll want to put
it where your customers can see it right away, at the
top of your right- or left-hand sidebar.
** YOUR RETURN POLICY: Be sure to let your customers know
you offer a no-questions-asked return policy for a
certain period after the holidays. It'll give them the
extra boost of confidence they need to make a purchase.
** FREE GIFT-WRAPPING SERVICE: It's another great way to
give your customers an extra perk without much
additional cost to you. For the cost of some paper and
ribbon, you can make any humble package look like a
fabulous holiday gift!
** URGENCY BUILDERS: Another thing you could include in
your first fold is a little "countdown" box that tells
your visitors exactly how many days are left to
Christmas, or to the shipping deadline for gifts to
arrive in time.
It might give them the extra "kick in the butt" they
need to make a buying decision.
Alternatively, you could install a Hover Ad with an
urgent holiday timing message that lets them know
exactly how long they've got to make a gift purchase
-- the second they arrive at your web site!
You could also use the Hover Ad to advertise your
holiday specials and encourage your visitors to sign up
for more info -- or you could use it to offer a special
discount coupon to people who join your mailing list.
To get your own Hover Ad, head to:
http://www.marketingtips.com/hoverad
Just make sure your message speaks to the needs of
holiday shoppers -- and you might find that in addition
to boosting your sales, you've dramatically grown your
opt-in list!
One last note on getting your top fold into top gear: While
it's great to add a bit of "holiday dash" to your site, make
sure you don't overdo your decorating efforts. Your headline
and salescopy should stay the focus of your site.
Too many elements may distract your visitors from what you
actually sell.
--------------------------------------------------------
Quick Tip #3
Reduce your refund rate by offering gift certificates that
let recipients choose their own present!
--------------------------------------------------------
This strategy is especially convenient if you're selling a
service online. No matter what you're selling -- whether it's
spa packages or landscape design -- I guarantee your service
would make the perfect present for someone on your visitors'
shopping lists.
Plus, you can remind your holiday shoppers that since online
gift certificates can be delivered electronically in just
seconds, they make great last-minute gifts.
Your customers make the purchase, and have the gift
certificate in their hands in just a matter of moments!
--------------------------------------------------------
Quick Tip #4:
Offer free or discounted shipping -- as well as guaranteed
delivery dates for last-minute shoppers!
--------------------------------------------------------
When you're putting together a shipping policy for the
holiday season, keep in mind that holiday shoppers have
three major priorities:
1. Getting great gifts
2. Getting those gifts on time
3. and NOT spending a fortune to do it!
That's why I'd STRONGLY urge you to offer free shipping
during the holiday season, along with an ironclad shipping
guarantee that will set your customers' minds at ease.
How much of a difference will a shipping guarantee make for
your conversion rates?
I'll give you a quick stat: 75% of the shoppers that BizRate
surveyed said that free shipping was one of the most
important factors in deciding where to shop online.
It's a small consideration for your customers that will have
a dramatic impact on your sales.
Here's how to put a policy together to win over the most
skeptical "Scrooge" -- and save you a ton of customer service
hassles:
** Tell your customers how long their products will take
to arrive.
** Tell your customers the date they need to purchase by
in order to get guaranteed delivery before Christmas.
** Offer emergency shipping "rush jobs" at a slight extra
cost for those last-minute shoppers
** Offer to ship gifts -- complete with gift-wrapping --
to out-of-town family and friends
By telling your customers exactly what shipping services you
use and when they can expect their package to arrive, you'll
go a long way to overcoming their hesitations and encouraging
them to buy!
--------------------------------------------------------
Quick Tip #5:
Create an email promotion that solves your subscribers'
holiday shopping problems and compels them to buy!
--------------------------------------------------------
A well-timed, information-packed holiday email campaign is
the perfect way to drum up sales with your opt-in list.
Use a series of autoresponders to build urgency and drive
traffic back to your site in the weeks leading up to the
holiday season.
Make sure your emails clearly explain why your product would
make such a great gift and how it would benefit both the
giver AND the receiver.
Also be sure to mention your special holiday services,
such as free gift-wrapping and reduced shipping.
As it gets close to the holidays, your emails should build
urgency by pointing out how many days are left until
Christmas and offering your product or service at a special
discount rate.
Mark Bulleit of www.GreetingsFromSanta.com is a
perfect example of someone who runs a killer holiday email
campaign.
Mark's product is a customizable "letter from Santa Claus"
that customers can send to their loved ones before the big
day arrives.
Here's how Mark's email campaign breaks down:
** Right after Halloween, he sends out an email to all his
past customers, offering them a discount if they order
their Santa letters before Thanksgiving.
** Before December 1st rolls around, he sends out a second
email to people who didn't make a purchase after the
first email. He also sends the same message to people
who recently built letters on his site but never
completed their orders.
** In December, he sends out a third email, giving his
prospects and previous customers one final chance to
place an order before it's too late. This email
emphasizes the express-mail option he offers and
positions the letter as a great last-minute Christmas
gift.
Because of the seasonal nature of his product, Mark has to
work hard to get sales during the weeks leading up to
Christmas -- it's the only chance he's got to rake in the
profits!
But this strategy can work just as well for non-seasonal
businesses.
After all, your goal is the same as Mark's -- to encourage
as many Christmas shoppers to buy your product as possible!
--------------------------------------------------------
Final thoughts
--------------------------------------------------------
Now that you've got some quick and easy ideas to get your
holiday marketing campaign underway, don't let your
competitors beat you to the punch!
Here's what to do to get started right away...
** Add a holiday angle to your headline and salescopy
** Add a holiday angle to your opt-in offer
** Add your shipping information and your return policy
to the first fold of your page
** Plan an email campaign that you can start rolling out
the week after Halloween
One quick caution: remember not to overdo your push -- you
don't want to mail so often or put up so much holiday content
on your site that your customers feel harassed if they're not
in the mood to shop yet!
Different people celebrate in different ways, and you want to
market as effectively as possible without annoying anyone.
Finally, I want to wish you the best of luck in your business
this holiday season, and in putting these strategies to work.
I think you'll be amazed by the difference even a small change
can make -- AND the jolly boost it gives your bottom line!
=============================================
ABOUT THE AUTHOR: Derek Gehl specializes in teaching real
people how to start profitable Internet businesses that make
$100,000 to $2.5 Million (or more) per year. To get instant access
to all his most profitable marketing campaigns, strategies, tools, and
resources that he's used to grow $25 into over $60 Million in online
sales, visit: http://esworldmarketing.com/Insider_Secrets.html
"LEARN HOW TO GET $1,000'S IN FREE ADVERTISING!"
Learn the secret "affiliate program" strategies one
guy used to balloon his income by over $1,876,053
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1. Recruit 1,000's of motivated salespeople who will
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2. Get FREE advertising for your business!
3. Never lose money on advertising -- ever again!
4. Skyrocket your sales with third-party referrals!
5. Capitalize on other people's #1 search engine rankings!
To learn his secret, click here now:
http://www.marketingtips.com/t.x/assoctrac/811439/
==================================================
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~That's all for this time - thanks for reading!
To contact us, go to: http://www.esworldmarketing.com/contactus.html
Your success is our success!
(c) 2001-2006 ES World Marketing
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The Winning AdVantage, we are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
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Copyright 2001-2006 The Winning AdVantage. Ezine All rights reserved.
The Winning AdVantage is a publication of ES World Marketing.
PO Box 361347
Decatur, GA 30036 USA
877-837-0195
The Winning AdVantage is a publication of ES World Marketing.
PO Box 361347
Decatur, GA 30036 USA
877-837-0195
posted by The Winning AdVantage eZine at 10/21/2006 10:27:00 AM
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