Discover the Killer Marketing Strategy I'm Using...
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
THE WINNING ADVANTAGE eZINE
Wednesday, October 11, 2006
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com/blog/ezine/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
In This Issue:
-----------------
1. Message from the Editor
2. Feature Article - "Discover the Killer Marketing Strategy I'm Using to
Help Increase My Internet Marketing Sales by more
than 30%!"
by Derek Gehl
3. Bonus Article - "Google AdWords Strategies"
by Diane Hughes
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>>Free Classified Advertising - The Winning AdVantage Classifieds
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Dear Reader,
WELCOME and Thanks!
As always, I hope you'll enjoy and profit from reading "The Winning AdVantage".
Please feel free to post your comments at the bottom of this blog post. I am here
to help and I welcome your feedback.
Wishing you success,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com
P.S. If you like this ezine, please forward it to your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to hear from you.
=================================================
"30-DAY TRIAL... Get $60 Million Worth of Proven
Internet Wealth-Building Secrets For Just $2.95!"
=================================================
Learn how to start a profitable Internet business in
just 45 days and make an EXTRA $7,500 to $12,750 per month,
working as little as 30-60 minutes per day...
... Even if you have NO business ideas or website yet!
This #1-rated Internet wealth-building system includes
the exact SAME strategies and resources used to generate
over $60 Million in online sales.
To claim YOUR 30-Day Trial for just $2.95, visit:
http://esworldmarketing.com/trialcopy.html
=================================================
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Feature Article
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
"Discover the Killer Marketing Strategy I'm Using to
Help Increase My Internet Marketing Sales by more
than 30%!"
by Derek Gehl
People are always coming up to me and asking, "What can you
tell me to help increase my Internet marketing sales?"
All too often, when I ask them to tell me about their
business models, I discover they're selling only ONE
product. So I ask them, "Have you ever considered selling
*backend products* to your customers?"
Backend products are simply products you can offer to your
existing customers, after they've made their initial
purchase.
Because you know what they've already bought from you, you
should have a good idea of other things your customers
like to buy. And that should make it easy for you to think
of new things they'd want to purchase!
Backend products can be anything you think your target
market might be interested in. For example, if your site
sells cameras, new products could include:
* Add-ons like wide-angle or telephoto lenses for your
cameras
* eBooks that teach people how to take better pictures
* Other complementary products, such as camera cases or
tripods
The brilliance of this strategy lies in the fact that you
already know what your customers like to buy!
So you can easily create highly targeted offers for them
-- leading to higher conversion rates and more sales...
and more money in your pocket!
The truth is, if you're not following up with your customers
and targeting them with highly appealing backend products,
you're losing out on a TON of profit.
In fact, by adding just ONE more product to your site, you
can increase your revenues by 30% to 50%!
--------------------------------------------------------
Why you need to think "lifetime value" rather than
"single sale"
--------------------------------------------------------
The other day I got an email from Amazon.com telling me
about a new Internet marketing book they just got in stock.
They knew I might be interested in it because I've bought
other Internet marketing books from them before. (Hardly
surprising, right? :)
And I *was* interested in that new one, too! In fact, as
soon as I got Amazon's email, I immediately clicked
through to their site, checked out the book, and bought it!
And in doing so, I boosted my "lifetime value" to Amazon by
another 20 bucks.
Lifetime value is simply the income generated by a single
customer over the course -- or "lifetime" -- of your
relationship with him or her.
If you sell only one product, then your customers' lifetime
value will be limited to the net income that comes from a
single sale of that product.
But if you sell a wide range of products, your income will
grow exponentially!
And selling to existing customers is easier and cheaper than
selling to strangers because you've already cultivated a
relationship with them: You've put in the time and money
to...
* Get their attention
* Establish your credibility
* Build their trust in you
* Overcome any resistance they may have to buying online
* Close that first sale
On top of that, you now know what your customers like!
So, after that, it's much easier to sell to people a second
time... and a third... and a fourth... and so on.
If you reward your customers for being loyal, they'll reward
YOU by becoming even more loyal!
Take the book I bought from Amazon... all they had to do was
send me an email about a product they thought I'd like,
based on my previous purchase history. They didn't have to
sell themselves as a company to me because I've already
bought from them before.
In fact, I've bought maybe one book a month from Amazon over
the last five years at an average of $20 each -- meaning my
lifetime value to them so far is $1,200!
And it's much easier -- and way cheaper -- for Amazon to
sell me 60 books at $20 each than to persuade 60 new
customers to each buy one $20 book.
--------------------------------------------------------
When to follow up with your customers for maximum returns
--------------------------------------------------------
The best time to offer your customers backend products is
when you're given a natural opportunity to follow up with
them.
Here are some examples of what I mean: You can...
* Follow up after a PURCHASE:
Right after someone buys from you, you can send them
a "thank-you" message that includes an offer for a
related product.
For example, if you sell project management software,
you could offer your customers an eBook that gives
them advanced project management tips and techniques.
Or, if you sell "how-to" guides that teach people
how to build their own sundeck, you could offer
customers a special package deal on the tools they'll
need for the job.
* Follow up on a PURCHASE ANNIVERSARY:
An easy way to get a follow-up promotion in front of
your customers is to send them an offer one month, six
months, or even a year after they made their first
purchase.
Email them to ask how they're enjoying the product,
and let them know you've got similar products
available at a special discount price that's being
offered only to previous customers.
* Follow up whenever you can provide NEW PRODUCTS OR
INFORMATION:
If, for example, you sell snowboard equipment and
clothing, and you've just received stock of a cool new
snowboarding jacket, you could contact your customers
who bought a snowboard or boots and offer them a jacket
at a special discount.
They're obviously snowboarders, so there's a good chance
they'd be interested in a new jacket.
The important thing to remember is, the backend products you
offer HAVE to be things your target market is going to be
interested in.
--------------------------------------------------------
Seven killer backend product ideas you can use
to expand your profits by more than 30%
--------------------------------------------------------
There's no doubt about it: Following up with your customers
and offering them backend products is a great way to boost
your profits without eating into your marketing budget.
But how do you find the killer products that make this
strategy so profitable?
It's a lot easier than you think! For example, you can...
1. Offer products that complement your initial product:
For example, if you sell golf clubs, offer your
customers a golf club bag to carry them in.
Or you could offer golf balls, golf tees, golf shoes,
golf training videos -- the list is endless!
2. Sell more of the same product at a discounted price:
If your product is refillable or needs to be regularly
replaced, this strategy works especially well. For
example, if you sell things like printer cartridges,
camera film, or batteries, you've got it made!
But even if your product isn't refillable, you can show
your customers you appreciate them by offering them a
special discount on the product they've already bought.
That way, if they like the product, they can buy it as
a gift for family and friends.
3. Use paid subscriptions as backend products:
If you've established yourself as an expert in your
industry, you can build on your reputation by offering
a subscription to "premium" information, only available
to members, as a backend product.
For example, if your main product is a fly-fishing kit,
you could sell a subscription to an exclusive course
on advanced fly-fishing techniques as a backend product.
You could deliver this paid-for content through a
members-only web site, or by email.
4. Try splitting up your current product:
For example, if you were selling a book on how to
"declutter" your home, you could offer a basic version
for $9.95 to generate a large volume of sales at a
low price.
Then, 30 days later, you could offer your customers
an advanced, expanded version that includes home office
management and scheduling tips for $29.95 or even
$39.95 -- and increase your profits dramatically!
5. Try selling your customers an upgrade to their product:
If they've used and liked your basic model, your
customers will be open to receiving offers for the
upgrade version.
For example, if you sell eBooks teaching people how
to use a particular piece of software, you can sell
updated versions to previous buyers when the software
package in question is upgraded.
6. Write a book or create a video:
eBooks are great backend products with high profit
margins! Consider writing a short book on a topic
that's related to your product or service.
For example, if you sell gourmet puppy food, you might
consider writing a book titled, "Training Secrets
That Will Have Every Puppy Housebroken and Learning
Basic Obedience in Less Than One Week!"
You could even offer a special video that complements
your product or service. For example, if you sell
barbecue equipment, you might offer a video that
teaches people how to perfect their barbecuing technique.
7. Offer someone else's product!
Probably the fastest -- and EASIEST -- way to add new
products to your site is to join another business's
affiliate program and recommend their products in
exchange for a percentage of each resulting sale.
Selling affiliate products can be a very lucrative
way to increase your sales, especially since you
don't have to spend any time or money developing a
new product of your own!
To learn more about joining affiliate programs,
go to:
- http://www.associateprograms.com
- http://www.refer-it.com
- http://www.affiliatesdirectory.com
... or check out IMC's top-rated affiliate program at
http://esworldmarketing.com/IMCaffiliates.html
Whether you create brand-new backend products that
complement your existing products, or sell other people's
products through an affiliate program, you need to know how
to target the right products to the right customers...
--------------------------------------------------------
Divide and conquer: Segment your list for maximum effect
--------------------------------------------------------
"Segmentation" simply means dividing your list into smaller,
more focused groups so you can send mailings out to more
targeted audiences.
It's one of the most effective ways to market products or
services on the Internet because it allows you to send
product offers ONLY to people who are extremely likely to
be interested in them.
And, as backend offers obviously go only to previous
customers, you can create messages that are specifically
tailored to them based on what they bought, when they
bought, and other pieces of personal information you've
collected from them.
This allows you to create messages that are highly targeted
and, importantly, highly PERSONAL.
After all, it makes sense that people respond favorably to
offers that are tailored to their own personal wants and
needs. (That's why I opened that email from Amazon and
bought the book they offered me!)
In fact, a study by MarketingSherpa shows that email
marketers who use segmentation have a 72% higher
click-through rate than those who don't divide their lists!
We learned firsthand how effective this technique is a few
years ago, when we decided to conduct a little marketing
experiment.
We took a small list of our customers and split it in half,
then sent an email to each group that was exactly the same,
with only ONE exception.
The subject line of the first email read:
Here's all the info you need
The subject line of the second email, which had EXACTLY the
same body as the first email, had been customized to display
the recipient's name. For example:
Bob, here's all the info you need
Now, we had a hunch that the personalized subject line would
do better than the generic one. But what we discovered
surprised even us! The email with the personalized subject
line had a response rate 64% higher than the one without!
And that was the ONLY difference between the two campaigns!
The body of the email was identical in both cases, and so
was the offer. It was that one small change in the subject
line that boosted the response by 64%!
As you can see, if you HAVEN'T been personalizing your email
promotions, now is definitely a good time to start. Can you
imagine what a 64% increase in sales and profits would do
for YOUR bottom line?
Of course, you can personalize the body of your email as
well as the subject line, and you can use ANY information
you've collected about your customers and subscribers, not
just their names.
For example, let's suppose you run a travel company and that
you know which of your customers are single young women.
Using this information, you can create a promotion that
caters specifically to them. You could start your email off
like this:
Hi Susan,
I thought you might be interested in learning about
the special "Girls' Weekend in Vegas!" promotion
we're currently running.
For the low price of just $500 each, we're inviting
you and three of your friends on an all-inclusive
weekend in America's favorite party town -- including
your airfare, hotels, and meals -- PLUS a chance to
whoop it up at all of Vegas's hottest night spots!
By sending out such a specifically targeted promotion,
you're bound to see greater results than if you offered a
general promotion to a large, untargeted group of people.
And once you learn how easy it is to do, you'll be kicking
yourself for not getting started sooner!
--------------------------------------------------------
Final thoughts
--------------------------------------------------------
The bottom line is, if you're not offering backend products
to your customers you're losing out on 30% to 50% more
income.
That's because if you sell only one product, your profits
will always be limited by the number of new customers you
take on.
It takes a LOT more time and money to acquire new customers
than it does to sell new products to your existing customer
base, so selling only one product can really eat into your
profits.
Because you know what kind of products your customers like,
it's easy to create brand-new backend products that
complement your existing products, or join an affiliate
program and sell other people's products.
And if you segment your customer list to target focused
groups of customers with products that will appeal
specifically to them, you'll show them you understand their
particular needs.
And they'll thank you for it by buying more products from
you, and staying loyal to your business for years to come!
So that's why, when I'm asked, "What strategy will most help
increase my Internet marketing sales?" my answer is
always... "Backend selling!"
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==================================================
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=>> Bonus Article
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Google AdWords Strategies
Copyright (c) 2006 Diane Hughes
I was driving down the street the other day and saw a
billboard. A big billboard. One so big it practically
eclipsed the sun! It advertised a sunny vacation
destination and as I gazed at that picture I was
momentarily whisked away in my mind to a beach with lapping
waves.
Then I had to laugh because almost directly after that
billboard came a small one. Not just smaller. tiny. I don't
remember what it advertised but the disparity between the
two heightened the importance of the vacation and minimized
(in my mind, at least) the message of the second.
It made me think of the internet and internet marketing.
The Internet is the "great leveler" in that it allows each
business - large or small - to potentially reach the
purchasing public in the same way. Theoretically the small
"mom-and-pop shop" and a giant, multinational corporation
has the same amount of real estate, your computer screen,
to make their pitch. If you're closer to the mom-and-pop
shop than you are to the multinational corporation, here
are some ideas to help you get your name out there. After
all, no matter what size of start you have, it's only one
sale after another that will keep you in business!
Google AdWords are a great way to do that, for the same
reason: Your one-man-show (or, one-woman-show!) has the
same amount of AdWord space as meganational corporations
like GE or GM.
These popular ads are 4 lines long. The top line is the
title, there are two middle lines, and the fourth line is
the URL. Every single add is the same. Unfortunately, too
many businesses use the same-old approach when writing
AdWords ads.
Here are some great ideas to help you AdWords fly off the
screen and shake your prospects by the shoulders and say
"hey, go to this site!"
Title Line Ask a question in your Title line and don't
answer it in the middle two lines. Instead, simply entice
your prospect to visit your site for more information. (For
example, "Do you want to earn more money without working
harder?")
Remember the AIDA principle (Attention, Interest, Decision,
Action) and get your prospect's attention with the title).
Be shocking, outrageous, and catchy.
Body text Write down what you want to say, then work on
shortening it. Don't try shortening your ad first. Don't
waste words. Each word is precious. Be sure to use power
words and short, readable sentences. Write several ideas
down and have a few friends pick their favorite.
Throughout your ad, use powerful, motivating words like
"free," "fast," and "new." (For example, "Hurry, for a
limited time, you can get this free solution downloaded to
your computer instantly!" Tantalize your prospects with the
words "learn more."
This section requires you to use the Interest and Decision
portions of the AIDA sales-writing format.
URL Don't forget about the URL! Harness the power of the
fourth AdWords line. If you don't have a URL that talks
about your business, consider buying one. Preferably, buy a
URL that shows how you provide a solution. don't highlight
the problem. (For example,
"www.DownloadMoneyMakingIdeasNow.com")
Use a clever URL to help people take action and click to
your site.
One great AdWords ad might look like this:
Want to earn huge cash online? Quit your job. Don't waste
time commuting. Live free! www.Work-From-Home-Success.com
Another one might look like this:
Don't click on this site. We want serious investors. No
window-shoppers. www.Double-Your-Money-In-One-Year.com
Enjoy the same sized billboard as the multi-national
corporations. Be clever and daring and get customers to
your site!
About the Author:
Diane Hughes
http://ProBizTips.com
ATTENTION! I am giving away $2,446.13 worth of marketing
tools and products and over $5,010.64 worth of resale
rights. Demand is great and memberships are going fast!
http://www.madmarketer.com/diane
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
That's all for this time - thanks for reading!
To contact us, go to: http://www.esworldmarketing.com/contactus.html
Your success is our success!
(c) 2001-2006 ES World Marketing
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> OUR MISSION
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The Winning AdVantage, we are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Subscribe & Un-subscribe Instructions
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
To subscribe to or unsubscribe from The Winning AdVantage eZine,
visit our Web site at: http://www.esworldmarketing.com/blog/ezine/
Look for the "Remove" button at the lower left side of the page to unsubscribe.
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
***************************************************************
THE WINNING ADVANTAGE eZINE
Wednesday, October 11, 2006
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The Winning AdVantage eZine is dedicated to your Home-based Internet Marketing Business Success.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com/blog/ezine/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
In This Issue:
-----------------
1. Message from the Editor
2. Feature Article - "Discover the Killer Marketing Strategy I'm Using to
Help Increase My Internet Marketing Sales by more
than 30%!"
by Derek Gehl
3. Bonus Article - "Google AdWords Strategies"
by Diane Hughes
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>>Free Classified Advertising - The Winning AdVantage Classifieds
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Dear Reader,
WELCOME and Thanks!
As always, I hope you'll enjoy and profit from reading "The Winning AdVantage".
Please feel free to post your comments at the bottom of this blog post. I am here
to help and I welcome your feedback.
Wishing you success,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com
P.S. If you like this ezine, please forward it to your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to hear from you.
=================================================
"30-DAY TRIAL... Get $60 Million Worth of Proven
Internet Wealth-Building Secrets For Just $2.95!"
=================================================
Learn how to start a profitable Internet business in
just 45 days and make an EXTRA $7,500 to $12,750 per month,
working as little as 30-60 minutes per day...
... Even if you have NO business ideas or website yet!
This #1-rated Internet wealth-building system includes
the exact SAME strategies and resources used to generate
over $60 Million in online sales.
To claim YOUR 30-Day Trial for just $2.95, visit:
http://esworldmarketing.com/trialcopy.html
=================================================
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Feature Article
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
"Discover the Killer Marketing Strategy I'm Using to
Help Increase My Internet Marketing Sales by more
than 30%!"
by Derek Gehl
People are always coming up to me and asking, "What can you
tell me to help increase my Internet marketing sales?"
All too often, when I ask them to tell me about their
business models, I discover they're selling only ONE
product. So I ask them, "Have you ever considered selling
*backend products* to your customers?"
Backend products are simply products you can offer to your
existing customers, after they've made their initial
purchase.
Because you know what they've already bought from you, you
should have a good idea of other things your customers
like to buy. And that should make it easy for you to think
of new things they'd want to purchase!
Backend products can be anything you think your target
market might be interested in. For example, if your site
sells cameras, new products could include:
* Add-ons like wide-angle or telephoto lenses for your
cameras
* eBooks that teach people how to take better pictures
* Other complementary products, such as camera cases or
tripods
The brilliance of this strategy lies in the fact that you
already know what your customers like to buy!
So you can easily create highly targeted offers for them
-- leading to higher conversion rates and more sales...
and more money in your pocket!
The truth is, if you're not following up with your customers
and targeting them with highly appealing backend products,
you're losing out on a TON of profit.
In fact, by adding just ONE more product to your site, you
can increase your revenues by 30% to 50%!
--------------------------------------------------------
Why you need to think "lifetime value" rather than
"single sale"
--------------------------------------------------------
The other day I got an email from Amazon.com telling me
about a new Internet marketing book they just got in stock.
They knew I might be interested in it because I've bought
other Internet marketing books from them before. (Hardly
surprising, right? :)
And I *was* interested in that new one, too! In fact, as
soon as I got Amazon's email, I immediately clicked
through to their site, checked out the book, and bought it!
And in doing so, I boosted my "lifetime value" to Amazon by
another 20 bucks.
Lifetime value is simply the income generated by a single
customer over the course -- or "lifetime" -- of your
relationship with him or her.
If you sell only one product, then your customers' lifetime
value will be limited to the net income that comes from a
single sale of that product.
But if you sell a wide range of products, your income will
grow exponentially!
And selling to existing customers is easier and cheaper than
selling to strangers because you've already cultivated a
relationship with them: You've put in the time and money
to...
* Get their attention
* Establish your credibility
* Build their trust in you
* Overcome any resistance they may have to buying online
* Close that first sale
On top of that, you now know what your customers like!
So, after that, it's much easier to sell to people a second
time... and a third... and a fourth... and so on.
If you reward your customers for being loyal, they'll reward
YOU by becoming even more loyal!
Take the book I bought from Amazon... all they had to do was
send me an email about a product they thought I'd like,
based on my previous purchase history. They didn't have to
sell themselves as a company to me because I've already
bought from them before.
In fact, I've bought maybe one book a month from Amazon over
the last five years at an average of $20 each -- meaning my
lifetime value to them so far is $1,200!
And it's much easier -- and way cheaper -- for Amazon to
sell me 60 books at $20 each than to persuade 60 new
customers to each buy one $20 book.
--------------------------------------------------------
When to follow up with your customers for maximum returns
--------------------------------------------------------
The best time to offer your customers backend products is
when you're given a natural opportunity to follow up with
them.
Here are some examples of what I mean: You can...
* Follow up after a PURCHASE:
Right after someone buys from you, you can send them
a "thank-you" message that includes an offer for a
related product.
For example, if you sell project management software,
you could offer your customers an eBook that gives
them advanced project management tips and techniques.
Or, if you sell "how-to" guides that teach people
how to build their own sundeck, you could offer
customers a special package deal on the tools they'll
need for the job.
* Follow up on a PURCHASE ANNIVERSARY:
An easy way to get a follow-up promotion in front of
your customers is to send them an offer one month, six
months, or even a year after they made their first
purchase.
Email them to ask how they're enjoying the product,
and let them know you've got similar products
available at a special discount price that's being
offered only to previous customers.
* Follow up whenever you can provide NEW PRODUCTS OR
INFORMATION:
If, for example, you sell snowboard equipment and
clothing, and you've just received stock of a cool new
snowboarding jacket, you could contact your customers
who bought a snowboard or boots and offer them a jacket
at a special discount.
They're obviously snowboarders, so there's a good chance
they'd be interested in a new jacket.
The important thing to remember is, the backend products you
offer HAVE to be things your target market is going to be
interested in.
--------------------------------------------------------
Seven killer backend product ideas you can use
to expand your profits by more than 30%
--------------------------------------------------------
There's no doubt about it: Following up with your customers
and offering them backend products is a great way to boost
your profits without eating into your marketing budget.
But how do you find the killer products that make this
strategy so profitable?
It's a lot easier than you think! For example, you can...
1. Offer products that complement your initial product:
For example, if you sell golf clubs, offer your
customers a golf club bag to carry them in.
Or you could offer golf balls, golf tees, golf shoes,
golf training videos -- the list is endless!
2. Sell more of the same product at a discounted price:
If your product is refillable or needs to be regularly
replaced, this strategy works especially well. For
example, if you sell things like printer cartridges,
camera film, or batteries, you've got it made!
But even if your product isn't refillable, you can show
your customers you appreciate them by offering them a
special discount on the product they've already bought.
That way, if they like the product, they can buy it as
a gift for family and friends.
3. Use paid subscriptions as backend products:
If you've established yourself as an expert in your
industry, you can build on your reputation by offering
a subscription to "premium" information, only available
to members, as a backend product.
For example, if your main product is a fly-fishing kit,
you could sell a subscription to an exclusive course
on advanced fly-fishing techniques as a backend product.
You could deliver this paid-for content through a
members-only web site, or by email.
4. Try splitting up your current product:
For example, if you were selling a book on how to
"declutter" your home, you could offer a basic version
for $9.95 to generate a large volume of sales at a
low price.
Then, 30 days later, you could offer your customers
an advanced, expanded version that includes home office
management and scheduling tips for $29.95 or even
$39.95 -- and increase your profits dramatically!
5. Try selling your customers an upgrade to their product:
If they've used and liked your basic model, your
customers will be open to receiving offers for the
upgrade version.
For example, if you sell eBooks teaching people how
to use a particular piece of software, you can sell
updated versions to previous buyers when the software
package in question is upgraded.
6. Write a book or create a video:
eBooks are great backend products with high profit
margins! Consider writing a short book on a topic
that's related to your product or service.
For example, if you sell gourmet puppy food, you might
consider writing a book titled, "Training Secrets
That Will Have Every Puppy Housebroken and Learning
Basic Obedience in Less Than One Week!"
You could even offer a special video that complements
your product or service. For example, if you sell
barbecue equipment, you might offer a video that
teaches people how to perfect their barbecuing technique.
7. Offer someone else's product!
Probably the fastest -- and EASIEST -- way to add new
products to your site is to join another business's
affiliate program and recommend their products in
exchange for a percentage of each resulting sale.
Selling affiliate products can be a very lucrative
way to increase your sales, especially since you
don't have to spend any time or money developing a
new product of your own!
To learn more about joining affiliate programs,
go to:
- http://www.associateprograms.com
- http://www.refer-it.com
- http://www.affiliatesdirectory.com
... or check out IMC's top-rated affiliate program at
http://esworldmarketing.com/IMCaffiliates.html
Whether you create brand-new backend products that
complement your existing products, or sell other people's
products through an affiliate program, you need to know how
to target the right products to the right customers...
--------------------------------------------------------
Divide and conquer: Segment your list for maximum effect
--------------------------------------------------------
"Segmentation" simply means dividing your list into smaller,
more focused groups so you can send mailings out to more
targeted audiences.
It's one of the most effective ways to market products or
services on the Internet because it allows you to send
product offers ONLY to people who are extremely likely to
be interested in them.
And, as backend offers obviously go only to previous
customers, you can create messages that are specifically
tailored to them based on what they bought, when they
bought, and other pieces of personal information you've
collected from them.
This allows you to create messages that are highly targeted
and, importantly, highly PERSONAL.
After all, it makes sense that people respond favorably to
offers that are tailored to their own personal wants and
needs. (That's why I opened that email from Amazon and
bought the book they offered me!)
In fact, a study by MarketingSherpa shows that email
marketers who use segmentation have a 72% higher
click-through rate than those who don't divide their lists!
We learned firsthand how effective this technique is a few
years ago, when we decided to conduct a little marketing
experiment.
We took a small list of our customers and split it in half,
then sent an email to each group that was exactly the same,
with only ONE exception.
The subject line of the first email read:
Here's all the info you need
The subject line of the second email, which had EXACTLY the
same body as the first email, had been customized to display
the recipient's name. For example:
Bob, here's all the info you need
Now, we had a hunch that the personalized subject line would
do better than the generic one. But what we discovered
surprised even us! The email with the personalized subject
line had a response rate 64% higher than the one without!
And that was the ONLY difference between the two campaigns!
The body of the email was identical in both cases, and so
was the offer. It was that one small change in the subject
line that boosted the response by 64%!
As you can see, if you HAVEN'T been personalizing your email
promotions, now is definitely a good time to start. Can you
imagine what a 64% increase in sales and profits would do
for YOUR bottom line?
Of course, you can personalize the body of your email as
well as the subject line, and you can use ANY information
you've collected about your customers and subscribers, not
just their names.
For example, let's suppose you run a travel company and that
you know which of your customers are single young women.
Using this information, you can create a promotion that
caters specifically to them. You could start your email off
like this:
Hi Susan,
I thought you might be interested in learning about
the special "Girls' Weekend in Vegas!" promotion
we're currently running.
For the low price of just $500 each, we're inviting
you and three of your friends on an all-inclusive
weekend in America's favorite party town -- including
your airfare, hotels, and meals -- PLUS a chance to
whoop it up at all of Vegas's hottest night spots!
By sending out such a specifically targeted promotion,
you're bound to see greater results than if you offered a
general promotion to a large, untargeted group of people.
And once you learn how easy it is to do, you'll be kicking
yourself for not getting started sooner!
--------------------------------------------------------
Final thoughts
--------------------------------------------------------
The bottom line is, if you're not offering backend products
to your customers you're losing out on 30% to 50% more
income.
That's because if you sell only one product, your profits
will always be limited by the number of new customers you
take on.
It takes a LOT more time and money to acquire new customers
than it does to sell new products to your existing customer
base, so selling only one product can really eat into your
profits.
Because you know what kind of products your customers like,
it's easy to create brand-new backend products that
complement your existing products, or join an affiliate
program and sell other people's products.
And if you segment your customer list to target focused
groups of customers with products that will appeal
specifically to them, you'll show them you understand their
particular needs.
And they'll thank you for it by buying more products from
you, and staying loyal to your business for years to come!
So that's why, when I'm asked, "What strategy will most help
increase my Internet marketing sales?" my answer is
always... "Backend selling!"
=============================================
ABOUT THE AUTHOR: Derek Gehl specializes in teaching real
people how to start profitable Internet businesses that make
$100,000 to $2.5 Million (or more) per year. To get instant access
to all his most profitable marketing campaigns, strategies, tools, and
resources that he's used to grow $25 into over $60 Million in online
sales, visit: http://esworldmarketing.com/Insider_Secrets.html
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=>> Bonus Article
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Google AdWords Strategies
Copyright (c) 2006 Diane Hughes
I was driving down the street the other day and saw a
billboard. A big billboard. One so big it practically
eclipsed the sun! It advertised a sunny vacation
destination and as I gazed at that picture I was
momentarily whisked away in my mind to a beach with lapping
waves.
Then I had to laugh because almost directly after that
billboard came a small one. Not just smaller. tiny. I don't
remember what it advertised but the disparity between the
two heightened the importance of the vacation and minimized
(in my mind, at least) the message of the second.
It made me think of the internet and internet marketing.
The Internet is the "great leveler" in that it allows each
business - large or small - to potentially reach the
purchasing public in the same way. Theoretically the small
"mom-and-pop shop" and a giant, multinational corporation
has the same amount of real estate, your computer screen,
to make their pitch. If you're closer to the mom-and-pop
shop than you are to the multinational corporation, here
are some ideas to help you get your name out there. After
all, no matter what size of start you have, it's only one
sale after another that will keep you in business!
Google AdWords are a great way to do that, for the same
reason: Your one-man-show (or, one-woman-show!) has the
same amount of AdWord space as meganational corporations
like GE or GM.
These popular ads are 4 lines long. The top line is the
title, there are two middle lines, and the fourth line is
the URL. Every single add is the same. Unfortunately, too
many businesses use the same-old approach when writing
AdWords ads.
Here are some great ideas to help you AdWords fly off the
screen and shake your prospects by the shoulders and say
"hey, go to this site!"
Title Line Ask a question in your Title line and don't
answer it in the middle two lines. Instead, simply entice
your prospect to visit your site for more information. (For
example, "Do you want to earn more money without working
harder?")
Remember the AIDA principle (Attention, Interest, Decision,
Action) and get your prospect's attention with the title).
Be shocking, outrageous, and catchy.
Body text Write down what you want to say, then work on
shortening it. Don't try shortening your ad first. Don't
waste words. Each word is precious. Be sure to use power
words and short, readable sentences. Write several ideas
down and have a few friends pick their favorite.
Throughout your ad, use powerful, motivating words like
"free," "fast," and "new." (For example, "Hurry, for a
limited time, you can get this free solution downloaded to
your computer instantly!" Tantalize your prospects with the
words "learn more."
This section requires you to use the Interest and Decision
portions of the AIDA sales-writing format.
URL Don't forget about the URL! Harness the power of the
fourth AdWords line. If you don't have a URL that talks
about your business, consider buying one. Preferably, buy a
URL that shows how you provide a solution. don't highlight
the problem. (For example,
"www.DownloadMoneyMakingIdeasNow.com")
Use a clever URL to help people take action and click to
your site.
One great AdWords ad might look like this:
Want to earn huge cash online? Quit your job. Don't waste
time commuting. Live free! www.Work-From-Home-Success.com
Another one might look like this:
Don't click on this site. We want serious investors. No
window-shoppers. www.Double-Your-Money-In-One-Year.com
Enjoy the same sized billboard as the multi-national
corporations. Be clever and daring and get customers to
your site!
About the Author:
Diane Hughes
http://ProBizTips.com
ATTENTION! I am giving away $2,446.13 worth of marketing
tools and products and over $5,010.64 worth of resale
rights. Demand is great and memberships are going fast!
http://www.madmarketer.com/diane
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~That's all for this time - thanks for reading!
To contact us, go to: http://www.esworldmarketing.com/contactus.html
Your success is our success!
(c) 2001-2006 ES World Marketing
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> OUR MISSION
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The Winning AdVantage, we are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.
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To subscribe to or unsubscribe from The Winning AdVantage eZine,
visit our Web site at: http://www.esworldmarketing.com/blog/ezine/
Look for the "Remove" button at the lower left side of the page to unsubscribe.
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Copyright 2001-2006 The Winning AdVantage. Ezine All rights reserved.
The Winning AdVantage is a publication of ES World Marketing.
PO Box 361347
Decatur, GA 30036 USA
877-837-0195
The Winning AdVantage is a publication of ES World Marketing.
PO Box 361347
Decatur, GA 30036 USA
877-837-0195
posted by The Winning AdVantage eZine at 10/11/2006 06:59:00 PM
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