10 Sure Fire Ways To Multiply Your Online Profits!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
THE WINNING ADVANTAGE eZINE
Thursday, October 5, 2006
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com/blog/ezine/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
In This Issue:
-----------------
1. Message from the Editor
2. Feature Article - "10 Sure Fire Ways To Multiply Your Online Profits!"
by Dan Lok
3. Bonus Article - "Franchising Your Online Business"
by Kim Roach
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>>Free Classified Advertising - The Winning AdVantage Classifieds
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Dear Reader,
WELCOME and Thanks!
As always, I hope you'll enjoy and profit from reading "The Winning AdVantage".
Please feel free to post your comments at the bottom of this blog post. I am here
to help and I welcome your feedback.
Wishing you success,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com
P.S. If you like this ezine, please forward it to your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to hear from you.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Feature Article
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
10 Sure Fire Ways To Multiply Your Online Profits!
Copyright (c) 2006 Dan Lok
Quick Turn Marketing International, Ltd.
http://www.WebsiteConversionExpert.com
Most people think the only way to make money is by selling their
own products on the Web. This couldn't be further from the
truth.
While it is a good idea to offer your own products, there are
many other ways you can increase your profits using simple and
effective tools. Here are my top ten suggestions for multiplying
your online profits:
1. Always upsell customers. Do not rest when a customer buys a
product from you. Instead offer them related products that will
complement their order. These products can be your own or
products you sell as an affiliate. You can offer them at a
discount or promote them in a way that encourages your customers
to buy more from you.
2. Offer your customers an incentive for referring others to you.
This will multiply your sales as your customers refer you to
others. One sale automatically becomes two, three or more.
3. Promote your affiliate program to paying customers. Offer
people buying your products and services an opportunity to sell
your products and earn a commission. This also turns one sale
into several sales.
4. Follow up with all customers that order from you. Offer a
personal thank you and then entice them to buy other products or
join your affiliate program. You can do this over several weeks.
Customers that join your affiliate program will make money for
you.
5. Cross promote your products by offering your customer's
packaged deals. They will feel they are getting more for their
money.
6. Offer your customers something for nothing. Everyone wants a
freebie. It doesn't have to be something big. It could be a free
newsletter. It might be someone else's newsletter or a free
mini-course.
7. Entice your customers with information marketing products.
Audio and CD's do well. Offer them an MP3 video of your latest
e-book.
8. Ask your customers for feedback. Offer them something in
return. This could be as simple as giving away a free e-book if
your customer fills out a short five-question survey. Then follow
up with your customers with an email letting them know the
results of the survey and promoting new products or services that
reflect their feedback, wants, interests and needs.
9. Offer back-end products to your customers to encourage
continuing sales.
10. Brand your products. Create a logo and brand name people are
likely to remember. They will come to associate all your material
with this brand or logo. Whenever they see the slogan or logo,
they will think of you and naturally come back to you for more
products or services.
---------------------------------------------------------------------
A former college dropout, Dan Lok transformed himself from a
grocery bagger in a local supermarket to a multi-millionaire.
Today, Dan is one of the most sought-after business mentors
on the Web, as well as a best-selling author. His reputation
includes his title as the World's #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:
http://www.WebsiteConversionExpert.com
==================================================
"LEARN HOW TO GET $1,000'S IN FREE ADVERTISING!"
Learn the secret "affiliate program" strategies one
guy used to balloon his income by over $1,876,053
last year and:
1. Recruit 1,000's of motivated salespeople who will
promote your products -- with no cost to you!
2. Get FREE advertising for your business!
3. Never lose money on advertising -- ever again!
4. Skyrocket your sales with third-party referrals!
5. Capitalize on other people's #1 search engine rankings!
To learn his secret, click here now:
http://www.marketingtips.com/t.x/assoctrac/811439/
==================================================
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Ezines-R-Us Advertiser Ads
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
**ONLY LOSERS PAY FOR LEADS**
Discover how average people with no marketing
backgrounds are getting prospects to pay them....
NEVER PAY FOR TRAFFIC AGAIN!!!
http://www.payitforward4profits.com/esworld
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Top Christian Based Company Seeking
ambitious, energetic, motivated work from home men and women.
Find out why many national radio talk show hosts endorse and
use our products, including Dr. Laura, and Pat Boone.
Click this link ->> http://www.ecoquestfreedom.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Still skeptical? Here's why you should be!
DON'T MISS THIS! Discover How You Can Make Money
Without Risking Any! No Selling! Visit:
http://Toni.cashflow123.com or http://go4thecash.ws
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
I will give you your first 2 paid members just for saying yes!
Join our team, & we'll turn $7/mo. into a potential $10K+ within a
few months! If you're broke we may even pay for your membership.
Get in before the matirx compresses. Our team will give your first 2
paid members FREE for $7/mo. http://www.ad-alyzer.com/727/OPFM
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Golden List Secrets and The Missing Link. You don't have to buy a
thing... just go to the members area and grab your copy right now:
http://www.esworldmarketing.com/golden.html .
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The World's Most Powerful 3 step Money-Making
Mega-Sponsoring System! Make more Sales / Sponsor
more people in one week than most people do in a year.
Works with ANY program.
http://www.makemoneyathome.citymax.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Click Here To See How I Get 25-50 Free Visitors To Your
Website Every Single Day http://esworldmarketing.com/supertip.htm .
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
'Funded Sponsoring Franchise System' is Revolutionizing
the Home Based Business Industry...Whether You Have a
Business or You're Looking for One, Don't be Last to Get
this Critical Information' http://flcoltfan.payitforward4profits.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Ezines-R-Us
Ezine publishers can earn 40% commissions on advertising sales
by promoting Ezines-R-Us.com http://www.ezines-r-us.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Bonus Article
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Franchising Your Online Business
Copyright (c) 2006 Kim Roach, All Rights Reserved
SEO-News
http://www.seo-news.com
According to Wikipedia, Franchising is:
"a method of doing business wherein a franchisor licenses
trademarks and tried and proven methods of doing business to a
franchisee in exchange for a recurring payment, and usually a
percentage piece of gross sales or gross profits as well as the
annual fees. Various tangibles and intangibles such as national
or international advertising, training, and other support
services are commonly made available by the entity licensing the
'chain store' or franchise outlet (commonly shortened to the one
word: franchise), and may indeed be required by the franchisor"
Franchises have proven to be much more successful than
the traditional small business. Almost 80% of new business
start-ups fail each year. Franchising, on the other hand, allows
an entrepreneur to open up a new business based upon a proven
brand and business model.
The franchiser is able to quickly expand their brand across
countries and even continents as long as their business model
and standard operating procedures are executed properly and are
easily duplicated.
Some of the most successful franchises include McDonald's,
Subway, and Dunkin Donuts. Each of these businesses have
successfully duplicated themselves in thousands of locations.
The concept of franchises can be duplicated in an online
business as well. They are known as affiliate programs. This
marketing technique can enlist hundreds, even thousands of web
sites to promote your product or service with zero risk on your
part.
These unique partnerships are a great way to get other people
to promote your products for you without paying any additional
money on advertising. You simply provide your affiliates with
marketing materials and they promote your product to their
mailing list and within their website. For every paying customer
your affiliates refer to your web site, you pay them a
commission.
This form of marketing can drastically reduce your advertising
costs. At the same time, your brand exposure can increase
exponentially as you enroll thousands of highly motivated
affiliates to advertise your product or service.
As for the affiliate, they receive an opportunity to earn a
substantial income without the risk of developing a proven
product, fulfilling orders, handling customer service or
merchant accounts. They simply promote the product and receive
a portion of the revenues while you get increased exposure all
over the Web. It's a win-win situation for both parties
involved.
However, to develop a truly successful program, you must
create an optimized system that can be easily duplicated,
recruit hundreds of affiliates, and keep your affiliates highly
motivated. Read on to find out how you can succeed in each of
these steps.
Keys to Creating a Successful Affiliate Program
The first key to a successful affiliate program is that it be
built around a proven product and excellent customer support. If
you don't have a great product that fills a need in the market,
then you are simply wasting your time.
However, don't think that you have to do everything yourself.
This is one of the number one mistakes made by small businesses
and one of the biggest reasons for their failure. To be
successful online and offline, you must have a business that has
systems in place that allow it to expand and grow.
You are responsible for expanding your business, not working in
it. If you are spending a couple of hours every day responding
to customer support issues, then you are simply wasting time.
All of this work should be given to someone else so that you can
focus on growing your business.
To look into hiring a professional customer support staff, go to
http://www.pro-support-ntwk.com/
The second key to creating a successful affiliate program is to
set high commissions. To keep your affiliates motivated, you
should pay them at least 50% of your profits per sale. (Remember,
these are sales that you could never make alone. By giving your
affiliates a better incentive, you will be able to recruit
higher-end affiliates.) You can afford to pay out higher
commissions because online products have much higher profit
margins. Offline businesses do not have this luxury due to
the many expenses involved in operating a brick and mortar
business.
Thirdly, ensure that your sales page converts well before you
start your affiliate program. Your sales page must convert at a
rate of at least 2% or better. If it does not, then what reason
would people have for promoting your products?
Therefore, you must test first. One of the easiest ways to do
this is by advertising with Google Adwords. Pick out some very
targeted keywords, place your ads, and direct people to your
sales page. You should be testing a number of different sales
pages to see which one converts the highest.
Finally, you must have the appropriate software to track the
traffic and sales of your affiliates. I would highly recommend
a program called AssocTrac, which you can find at
http://www.assoctrac.com.
Within this software, you will be able to customize your
affiliate program, set your own commissions and provide your
affiliates with all of the resources they'll need to make you
the most money.
You will want to include the following promotional tools:
emails
banners
text links
articles
interviews
ezine ads
press releases
self-branding ebooks
and more...
You must also show them exactly where to advertise. I suggest
using Camtasia videos to teach your affiliates step-by-step how
to market your product down to the smallest detail.
John Reese does a great job of training his affiliates to
promote his product at
http://www.auctionsecrets.com/affiliateprogram.html.
Offer your affiliates a very simple, step-by-step process in
which they login to the affiliate site and then copy and paste
the promotional materials that you have made for them.
In fact, you should tell them exactly what to do and in what
order they should do it.
Here's an example:
Step One - Send this email to your subscribers
Step Two - Add this article to your site
Step Three - Add this review to your site
Step Four - Send out this ezine ad to the following newsletters
Step Five - Change Your Email Signature to this
Step Six - Change Your Forum Signature to This
Step Seven - Offer this branded ebook to your newsletter subscribers
So, why does this tactic work? It is basic psychology. Our
brains hate to see any step go unfinished. We feel as though
things are incomplete when we don't complete all of the steps.
If you use this simple aspect of psychology within your affiliate
program, you can greatly improve your income.
In addition, you are also creating a very systematized approach
for your affiliate program. Affiliates should never have to ask
how they can be successful promoting your product. You must have
a system set up that provides them with all of the training and
tools they need to be successful.
This is how you duplicate yourself. You teach others to promote
your products and services.
I would also suggest that you develop a two-tier affiliate
program. While this may not seem like a crucial element, it can
make a huge difference in your profits. With a single-tier
affiliate program, you pay your affiliates a commission for
any sales they refer and that's it. However, with a two-tier
affiliate program, you pay your affiliates a small percentage
of any sales generated by affiliates they refer to your program.
This motivates your existing affiliates to recruit other people
to join your affiliate program. This one simple concept can
exponentially increase your affiliate sales.
This way, your affiliates recruit affiliates, who then recruit
even more affiliates. Are you starting to see the true power of
this marketing technique?
Promoting Your Affiliate Program
Now it's time to recruit those super affiliates to spread your
marketing message to every corner of the web. You can do this
in a number of ways. I'll show you 5 of the most successful
practices in place today.
1. Go to the search engines and begin searching for the top web
sites within your industry. Look for web sites that have a large
list that targets your particular visitor demographics. Once you
have found these web sites, send them an email and tell them why
you feel that they would make for a great affiliate and how they
stand to benefit. Remember to make it personal. Get to know
them and their website before you attempt to send them an email.
Better yet, why not give them a call. With today's spam filters
it can be extremely hard to get through to someone's email. If
you really want someone to take you seriously, contact them on
the phone with a personal invitation to join your affiliate
program.
2. Send out a press release announcing the release of your
affiliate program.
3. Advertise your affiliate program in newsletters and ezines
that serve your target market.
4. Get your affiliate program listed in affiliate program
directories. Here are a few to get you started:
http://www.affiliatetip.com
http://www.associateprograms.com
http://www.affiliate-programs-directory.com
http://www.affiliateguide.com
http://www.affilaiteseeking.com
http://www.top-affiliate.com
http://www.affiliatematch.com
http://www.affiliatefirst.com
http://www.refer-it.com
5. Most importantly, have a page on your website that sells the
affiliate program. Your affiliate program information page is a
sales document. You are selling involvement in your affiliate
program. Do not take this lightly. An affiliate program can
drastically increase your income. You may even want to hire a
professional copywriter to create your affiliate information
page.
To see an example of a very effective affiliate program sales
page, go to
http://www.auctionsecrets.com/affiliateprogram.html
Keeping Your Affiliates Motivated
Whew! This is becoming quite a complex process, but we're not
quite finished yet. You must also continually motivate your
affiliates. You can do this in a number of ways.
As soon as a new affiliate logs into the affiliate site, welcome
them with video or audio, informing them of how they can make
money and why they need to act now with the promotional tools.
If you do not encourage your affiliates to act now, they will
soon forget about your products and move on to other ventures.
You must also stay in regular contact with them. You will want
to send out an affiliate newsletter at least once a month to
remind your affiliates about special promotions.
Create contests for your affiliates, offering prizes to the top
performing affiliates over a certain month.
Announce the highest performing affiliates in your newsletter.
This gives them recognition and will also encourage the rest of
your affiliates.
Offer your affiliates a higher commission rate for a certain
period of time. This can be especially popular during the
holiday season.
When you do find that someone is performing especially well, go
out of your way to reward them. Contact them by phone to thank
them personally, give bonuses for sales over a certain amount,
or send them a nice card or gift.
Simply being thoughtful can go a long ways.
I hope you see the amazing opportunities that can be found in an
affiliate program. They will reduce your advertising costs,
dramatically increase your brand exposure, and explode your
income when used correctly.
---------------------------------------------------------------------
Kim Roach is a staff writer and editor for the SiteProNews
(http://www.sitepronews.com) & SEO-News (http://www.seo-news.com)
newsletters. You can also find additional tips and news on
webmaster and SEO topics by Kim at the SiteProNews blog
(http://blog.sitepronews.com/). Kim's email is:
kim @ seo-news.com
This article may be freely distributed without modification and
provided that the copyright notice and author information remain
intact.
===========================================================
The Internet Marketing Center's top rated Affiliate Program
is 100% free to join and gives you the ability to INSTANTLY
GENERATE AN ONGOING STREAM OF INCOME without
any cost or obligation on your part.
To start maximizing the profit-producing power of your web
site in the next 10 minutes, go to...
http://www.marketingtips.com/sr/t.x/811439
... and take advantage of the arsenal of Internet marketing
tools they provide you with just for joining!
===========================================================
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
That's all for this time - thanks for reading!
To contact us, go to: http://www.esworldmarketing.com/contactus.html
Your success is our success!
(c) 2001-2006 ES World Marketing
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> OUR MISSION
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The Winning AdVantage, we are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Subscribe & Un-subscribe Instructions
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
To subscribe to or unsubscribe from The Winning AdVantage eZine,
visit our Web site at: http://www.esworldmarketing.com/blog/ezine/
Look for the "Remove" button at the lower left side of the page to unsubscribe.
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
***************************************************************
THE WINNING ADVANTAGE eZINE
Thursday, October 5, 2006
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The Winning AdVantage eZine is dedicated to your Home-based Internet Marketing Business Success.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com/blog/ezine/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
In This Issue:
-----------------
1. Message from the Editor
2. Feature Article - "10 Sure Fire Ways To Multiply Your Online Profits!"
by Dan Lok
3. Bonus Article - "Franchising Your Online Business"
by Kim Roach
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>>Free Classified Advertising - The Winning AdVantage Classifieds
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Dear Reader,
WELCOME and Thanks!
As always, I hope you'll enjoy and profit from reading "The Winning AdVantage".
Please feel free to post your comments at the bottom of this blog post. I am here
to help and I welcome your feedback.
Wishing you success,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com
P.S. If you like this ezine, please forward it to your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to hear from you.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Feature Article
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
10 Sure Fire Ways To Multiply Your Online Profits!
Copyright (c) 2006 Dan Lok
Quick Turn Marketing International, Ltd.
http://www.WebsiteConversionExpert.com
Most people think the only way to make money is by selling their
own products on the Web. This couldn't be further from the
truth.
While it is a good idea to offer your own products, there are
many other ways you can increase your profits using simple and
effective tools. Here are my top ten suggestions for multiplying
your online profits:
1. Always upsell customers. Do not rest when a customer buys a
product from you. Instead offer them related products that will
complement their order. These products can be your own or
products you sell as an affiliate. You can offer them at a
discount or promote them in a way that encourages your customers
to buy more from you.
2. Offer your customers an incentive for referring others to you.
This will multiply your sales as your customers refer you to
others. One sale automatically becomes two, three or more.
3. Promote your affiliate program to paying customers. Offer
people buying your products and services an opportunity to sell
your products and earn a commission. This also turns one sale
into several sales.
4. Follow up with all customers that order from you. Offer a
personal thank you and then entice them to buy other products or
join your affiliate program. You can do this over several weeks.
Customers that join your affiliate program will make money for
you.
5. Cross promote your products by offering your customer's
packaged deals. They will feel they are getting more for their
money.
6. Offer your customers something for nothing. Everyone wants a
freebie. It doesn't have to be something big. It could be a free
newsletter. It might be someone else's newsletter or a free
mini-course.
7. Entice your customers with information marketing products.
Audio and CD's do well. Offer them an MP3 video of your latest
e-book.
8. Ask your customers for feedback. Offer them something in
return. This could be as simple as giving away a free e-book if
your customer fills out a short five-question survey. Then follow
up with your customers with an email letting them know the
results of the survey and promoting new products or services that
reflect their feedback, wants, interests and needs.
9. Offer back-end products to your customers to encourage
continuing sales.
10. Brand your products. Create a logo and brand name people are
likely to remember. They will come to associate all your material
with this brand or logo. Whenever they see the slogan or logo,
they will think of you and naturally come back to you for more
products or services.
---------------------------------------------------------------------
A former college dropout, Dan Lok transformed himself from a
grocery bagger in a local supermarket to a multi-millionaire.
Today, Dan is one of the most sought-after business mentors
on the Web, as well as a best-selling author. His reputation
includes his title as the World's #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:
http://www.WebsiteConversionExpert.com
==================================================
"LEARN HOW TO GET $1,000'S IN FREE ADVERTISING!"
Learn the secret "affiliate program" strategies one
guy used to balloon his income by over $1,876,053
last year and:
1. Recruit 1,000's of motivated salespeople who will
promote your products -- with no cost to you!
2. Get FREE advertising for your business!
3. Never lose money on advertising -- ever again!
4. Skyrocket your sales with third-party referrals!
5. Capitalize on other people's #1 search engine rankings!
To learn his secret, click here now:
http://www.marketingtips.com/t.x/assoctrac/811439/
==================================================
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Ezines-R-Us Advertiser Ads
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
**ONLY LOSERS PAY FOR LEADS**
Discover how average people with no marketing
backgrounds are getting prospects to pay them....
NEVER PAY FOR TRAFFIC AGAIN!!!
http://www.payitforward4profits.com/esworld
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Top Christian Based Company Seeking
ambitious, energetic, motivated work from home men and women.
Find out why many national radio talk show hosts endorse and
use our products, including Dr. Laura, and Pat Boone.
Click this link ->> http://www.ecoquestfreedom.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Still skeptical? Here's why you should be!
DON'T MISS THIS! Discover How You Can Make Money
Without Risking Any! No Selling! Visit:
http://Toni.cashflow123.com or http://go4thecash.ws
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
I will give you your first 2 paid members just for saying yes!
Join our team, & we'll turn $7/mo. into a potential $10K+ within a
few months! If you're broke we may even pay for your membership.
Get in before the matirx compresses. Our team will give your first 2
paid members FREE for $7/mo. http://www.ad-alyzer.com/727/OPFM
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Golden List Secrets and The Missing Link. You don't have to buy a
thing... just go to the members area and grab your copy right now:
http://www.esworldmarketing.com/golden.html .
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The World's Most Powerful 3 step Money-Making
Mega-Sponsoring System! Make more Sales / Sponsor
more people in one week than most people do in a year.
Works with ANY program.
http://www.makemoneyathome.citymax.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Click Here To See How I Get 25-50 Free Visitors To Your
Website Every Single Day http://esworldmarketing.com/supertip.htm .
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
'Funded Sponsoring Franchise System' is Revolutionizing
the Home Based Business Industry...Whether You Have a
Business or You're Looking for One, Don't be Last to Get
this Critical Information' http://flcoltfan.payitforward4profits.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Ezines-R-Us
Ezine publishers can earn 40% commissions on advertising sales
by promoting Ezines-R-Us.com http://www.ezines-r-us.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Bonus Article
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Franchising Your Online Business
Copyright (c) 2006 Kim Roach, All Rights Reserved
SEO-News
http://www.seo-news.com
According to Wikipedia, Franchising is:
"a method of doing business wherein a franchisor licenses
trademarks and tried and proven methods of doing business to a
franchisee in exchange for a recurring payment, and usually a
percentage piece of gross sales or gross profits as well as the
annual fees. Various tangibles and intangibles such as national
or international advertising, training, and other support
services are commonly made available by the entity licensing the
'chain store' or franchise outlet (commonly shortened to the one
word: franchise), and may indeed be required by the franchisor"
Franchises have proven to be much more successful than
the traditional small business. Almost 80% of new business
start-ups fail each year. Franchising, on the other hand, allows
an entrepreneur to open up a new business based upon a proven
brand and business model.
The franchiser is able to quickly expand their brand across
countries and even continents as long as their business model
and standard operating procedures are executed properly and are
easily duplicated.
Some of the most successful franchises include McDonald's,
Subway, and Dunkin Donuts. Each of these businesses have
successfully duplicated themselves in thousands of locations.
The concept of franchises can be duplicated in an online
business as well. They are known as affiliate programs. This
marketing technique can enlist hundreds, even thousands of web
sites to promote your product or service with zero risk on your
part.
These unique partnerships are a great way to get other people
to promote your products for you without paying any additional
money on advertising. You simply provide your affiliates with
marketing materials and they promote your product to their
mailing list and within their website. For every paying customer
your affiliates refer to your web site, you pay them a
commission.
This form of marketing can drastically reduce your advertising
costs. At the same time, your brand exposure can increase
exponentially as you enroll thousands of highly motivated
affiliates to advertise your product or service.
As for the affiliate, they receive an opportunity to earn a
substantial income without the risk of developing a proven
product, fulfilling orders, handling customer service or
merchant accounts. They simply promote the product and receive
a portion of the revenues while you get increased exposure all
over the Web. It's a win-win situation for both parties
involved.
However, to develop a truly successful program, you must
create an optimized system that can be easily duplicated,
recruit hundreds of affiliates, and keep your affiliates highly
motivated. Read on to find out how you can succeed in each of
these steps.
Keys to Creating a Successful Affiliate Program
The first key to a successful affiliate program is that it be
built around a proven product and excellent customer support. If
you don't have a great product that fills a need in the market,
then you are simply wasting your time.
However, don't think that you have to do everything yourself.
This is one of the number one mistakes made by small businesses
and one of the biggest reasons for their failure. To be
successful online and offline, you must have a business that has
systems in place that allow it to expand and grow.
You are responsible for expanding your business, not working in
it. If you are spending a couple of hours every day responding
to customer support issues, then you are simply wasting time.
All of this work should be given to someone else so that you can
focus on growing your business.
To look into hiring a professional customer support staff, go to
http://www.pro-support-ntwk.com/
The second key to creating a successful affiliate program is to
set high commissions. To keep your affiliates motivated, you
should pay them at least 50% of your profits per sale. (Remember,
these are sales that you could never make alone. By giving your
affiliates a better incentive, you will be able to recruit
higher-end affiliates.) You can afford to pay out higher
commissions because online products have much higher profit
margins. Offline businesses do not have this luxury due to
the many expenses involved in operating a brick and mortar
business.
Thirdly, ensure that your sales page converts well before you
start your affiliate program. Your sales page must convert at a
rate of at least 2% or better. If it does not, then what reason
would people have for promoting your products?
Therefore, you must test first. One of the easiest ways to do
this is by advertising with Google Adwords. Pick out some very
targeted keywords, place your ads, and direct people to your
sales page. You should be testing a number of different sales
pages to see which one converts the highest.
Finally, you must have the appropriate software to track the
traffic and sales of your affiliates. I would highly recommend
a program called AssocTrac, which you can find at
http://www.assoctrac.com.
Within this software, you will be able to customize your
affiliate program, set your own commissions and provide your
affiliates with all of the resources they'll need to make you
the most money.
You will want to include the following promotional tools:
emails
banners
text links
articles
interviews
ezine ads
press releases
self-branding ebooks
and more...
You must also show them exactly where to advertise. I suggest
using Camtasia videos to teach your affiliates step-by-step how
to market your product down to the smallest detail.
John Reese does a great job of training his affiliates to
promote his product at
http://www.auctionsecrets.com/affiliateprogram.html.
Offer your affiliates a very simple, step-by-step process in
which they login to the affiliate site and then copy and paste
the promotional materials that you have made for them.
In fact, you should tell them exactly what to do and in what
order they should do it.
Here's an example:
Step One - Send this email to your subscribers
Step Two - Add this article to your site
Step Three - Add this review to your site
Step Four - Send out this ezine ad to the following newsletters
Step Five - Change Your Email Signature to this
Step Six - Change Your Forum Signature to This
Step Seven - Offer this branded ebook to your newsletter subscribers
So, why does this tactic work? It is basic psychology. Our
brains hate to see any step go unfinished. We feel as though
things are incomplete when we don't complete all of the steps.
If you use this simple aspect of psychology within your affiliate
program, you can greatly improve your income.
In addition, you are also creating a very systematized approach
for your affiliate program. Affiliates should never have to ask
how they can be successful promoting your product. You must have
a system set up that provides them with all of the training and
tools they need to be successful.
This is how you duplicate yourself. You teach others to promote
your products and services.
I would also suggest that you develop a two-tier affiliate
program. While this may not seem like a crucial element, it can
make a huge difference in your profits. With a single-tier
affiliate program, you pay your affiliates a commission for
any sales they refer and that's it. However, with a two-tier
affiliate program, you pay your affiliates a small percentage
of any sales generated by affiliates they refer to your program.
This motivates your existing affiliates to recruit other people
to join your affiliate program. This one simple concept can
exponentially increase your affiliate sales.
This way, your affiliates recruit affiliates, who then recruit
even more affiliates. Are you starting to see the true power of
this marketing technique?
Promoting Your Affiliate Program
Now it's time to recruit those super affiliates to spread your
marketing message to every corner of the web. You can do this
in a number of ways. I'll show you 5 of the most successful
practices in place today.
1. Go to the search engines and begin searching for the top web
sites within your industry. Look for web sites that have a large
list that targets your particular visitor demographics. Once you
have found these web sites, send them an email and tell them why
you feel that they would make for a great affiliate and how they
stand to benefit. Remember to make it personal. Get to know
them and their website before you attempt to send them an email.
Better yet, why not give them a call. With today's spam filters
it can be extremely hard to get through to someone's email. If
you really want someone to take you seriously, contact them on
the phone with a personal invitation to join your affiliate
program.
2. Send out a press release announcing the release of your
affiliate program.
3. Advertise your affiliate program in newsletters and ezines
that serve your target market.
4. Get your affiliate program listed in affiliate program
directories. Here are a few to get you started:
http://www.affiliatetip.com
http://www.associateprograms.com
http://www.affiliate-programs-directory.com
http://www.affiliateguide.com
http://www.affilaiteseeking.com
http://www.top-affiliate.com
http://www.affiliatematch.com
http://www.affiliatefirst.com
http://www.refer-it.com
5. Most importantly, have a page on your website that sells the
affiliate program. Your affiliate program information page is a
sales document. You are selling involvement in your affiliate
program. Do not take this lightly. An affiliate program can
drastically increase your income. You may even want to hire a
professional copywriter to create your affiliate information
page.
To see an example of a very effective affiliate program sales
page, go to
http://www.auctionsecrets.com/affiliateprogram.html
Keeping Your Affiliates Motivated
Whew! This is becoming quite a complex process, but we're not
quite finished yet. You must also continually motivate your
affiliates. You can do this in a number of ways.
As soon as a new affiliate logs into the affiliate site, welcome
them with video or audio, informing them of how they can make
money and why they need to act now with the promotional tools.
If you do not encourage your affiliates to act now, they will
soon forget about your products and move on to other ventures.
You must also stay in regular contact with them. You will want
to send out an affiliate newsletter at least once a month to
remind your affiliates about special promotions.
Create contests for your affiliates, offering prizes to the top
performing affiliates over a certain month.
Announce the highest performing affiliates in your newsletter.
This gives them recognition and will also encourage the rest of
your affiliates.
Offer your affiliates a higher commission rate for a certain
period of time. This can be especially popular during the
holiday season.
When you do find that someone is performing especially well, go
out of your way to reward them. Contact them by phone to thank
them personally, give bonuses for sales over a certain amount,
or send them a nice card or gift.
Simply being thoughtful can go a long ways.
I hope you see the amazing opportunities that can be found in an
affiliate program. They will reduce your advertising costs,
dramatically increase your brand exposure, and explode your
income when used correctly.
---------------------------------------------------------------------
Kim Roach is a staff writer and editor for the SiteProNews
(http://www.sitepronews.com) & SEO-News (http://www.seo-news.com)
newsletters. You can also find additional tips and news on
webmaster and SEO topics by Kim at the SiteProNews blog
(http://blog.sitepronews.com/). Kim's email is:
kim @ seo-news.com
This article may be freely distributed without modification and
provided that the copyright notice and author information remain
intact.
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The Winning AdVantage is a publication of ES World Marketing.
PO Box 361347
Decatur, GA 30036 USA
877-837-0195
posted by The Winning AdVantage eZine at 10/05/2006 05:50:00 PM
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