Compelling Articles Make Great Content
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
THE WINNING ADVANTAGE eZINE
Tuesday, August 22, 2006
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com/blog/ezine/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
In This Issue:
-----------------
1. Message from the Editor
2. Feature Article - "Compelling Articles Make Great Content"
by 2006 Sharon Housley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Dear Reader,
WELCOME and Thanks!
As always, I hope you'll enjoy and profit from reading "The Winning AdVantage".
Please feel free to post your comments at the bottom of this blog post. I am here
to help and I welcome your feedback.
Wishing you success,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com
P.S. If you like this ezine, please forward it to your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to hear from you.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Feature Article
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Compelling Articles Make Great Content
Copyright 2006 Sharon Housley
Writing Articles
Articles are excellent tools to generate web traffic and
product interest. Writing articles, may sound easy enough,
but it is important that you write the proper types of
articles to attract interested readers. Follow these simple
steps to create compelling and interesting content.
Compelling Titles
Think of article titles as news headlines. They must strike
a chord with the reader and encourage them to read on.
Article titles are the writer's opportunity to grab the
casual web browsers interest. Consider using a play on
words or slightly modifying a common phrase to make the
reader pause. Use a provocative title. Consider making the
the title a question, and the article the answer. Questions
are particularly useful as an article title because readers
are naturally curious and will be enticed to read more.
Titles can also be calls to action.
While it is important that titles be compelling, they
should also not lead the reader astray. The title should
relate to the general subject of the article.
The first letter of each word in the article title should
be capitalized for emphasis. Articles should not only be
thought of as educational tools, but also a benefit to your
search engine ranking. With that in mind authors should
include relevant keywords in the articles title.
Examples of compelling titles:
Content is Queen
What Are The Newest Technology Trends?
Learn The Secret To Windsurfing
Types of Articles
Articles that are timeless have the longest shelf life.
Consider "How-to" articles or instructional articles that
explain common questions in simple terms. Authors should
always keep in mind that the types of articles that tend to
be the best received contain useful original content.
Articles that are portrayed as educational articles should
not be infomercials, but should contain objective
information and tips that will genuinely assist readers.
Keep It Real
People will not be impressed by complex sentences that make
little sense. Readers are looking for relevant information.
Focus on topics that allow you to provide concrete helpful
information.
Article Length
The ideal length for articles that are to be syndicated is
between 600 and 800 words. If you have some content that is
considerably longer, break it into a two-part article.
Proof Read
Articles that are embraced by publishers are well-written.
Like it or not, grammar and punctuation do matter. The
quality of your writing will impact how the content is
received. Double and triple check for typographical errors
and incorrect grammar usage. Edit each article for spelling
and grammatical errors. Typos reflect poorly on the author.
Regardless of whether the information contained in the
article is accurate, articles that are poorly formatted or
include spelling errors, will be quickly discarded.
Article Formatting
The article should be written in such a way that it can
easily be broken into small paragraphs, making it easy for
readers to skim. Small paragraphs will also increase the
article's overall readability. Each paragraph can include a
mini-keyword rich title that will highlight the information
contained within that paragraph. A bulleted list,
highlighting important points, is another way to draw
attention to a specific section of an article.
Archive Articles
All articles should be archived onto a stable and
persistent webpage. Each article should have it's own page,
and the page should be optimized for keywords related to
the contents of the article.
Resource Box
Use the author resource box to show expertise in a specific
area. The author resource box should include the article
author's name, company, web address and any call to action
items that relate to the article contents.
About the Author:
Sharon Housley manages marketing for FeedForAll
http://www.feedforall.com software for creating, editing,
publishing RSS feeds and podcasts. In addition Sharon
manages marketing for NotePage http://www.notepage.net a
wireless text messaging software company.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Ezines-R-Us Advertiser Ads
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Click Here To See How I Get 25-50 Free Visitors To Your
Website Every Single Day http://esworldmarketing.com/supertip.htm .
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
LARGE Opportunities at LARGEsum.com! No place for small,
nothing but LARGE profits here! UNIQUE strategy gives UNIQUE
profit! One-click control of investment 3 programs AT ONCE.
Don't wait, make the first step to being a MILLIONAIRE!
Together with: http://www.largesum.com/index.php?r=1025
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
You're smart enough to know this. The Internet's not magic.
..You get what you earn... Earn your success here.
..No cost to you... I'll pay. And I'll show you what to do.
http://www.watsonwebcreations.com/notaguru/thomasng.html
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Golden List Secrets and The Missing Link. You don't have to buy a
thing... just go to the members area and grab your copy right now:
http://www.esworldmarketing.com/golden.html .
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Finally... a safe, natural and comprehensive new way of
looking at your total health. You can live healthier,
happier and prescription dr.ug fr.ee! Discover total
health... A new approach to looking and feeling younger
at any age at: http://goaddr.com/9wq
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Here's A Brand New Breed Of FREE Viral Affiliate Marketing!
You've got a little time left to grab this innovate new software
& start putting your business on auto-pilot. I can't say enough
positive things about it! And on top of that, there's nothing to
buy. Get it now! ==>> http://www.linkbrander.com/go/19591
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Collect Multiple $10 Payments To Your Account
Download this Free eBook,to learn how to get multiple
$10 payments made to your PayPal account everyday.
Guaranteed! Plus you get to keep every penny you make.
Click Here http://www.hypertracker.com/go/michellekhang/10/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Ezines-R-Us
Ezine publishers can earn 40% commissions on advertising sales
by promoting Ezines-R-Us.com http://www.ezines-r-us.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
That's all for this time - thanks for reading!
To contact us, go to: http://www.esworldmarketing.com/contactus.html
Your success is our success!
(c) 2001-2006 ES World Marketing
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> OUR MISSION
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The Winning AdVantage, we are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Subscribe & Un-subscribe Instructions
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
To subscribe to or unsubscribe from The Winning AdVantage eZine,
visit our Web site at: http://www.esworldmarketing.com/blog/ezine/
Look for the "Remove" button at the lower left side of the page to unsubscribe.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
***************************************************************
THE WINNING ADVANTAGE eZINE
Tuesday, August 22, 2006
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The Winning AdVantage eZine is dedicated to your Home-based Internet Marketing Business Success.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com/blog/ezine/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
In This Issue:
-----------------
1. Message from the Editor
2. Feature Article - "Compelling Articles Make Great Content"
by 2006 Sharon Housley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Dear Reader,
WELCOME and Thanks!
As always, I hope you'll enjoy and profit from reading "The Winning AdVantage".
Please feel free to post your comments at the bottom of this blog post. I am here
to help and I welcome your feedback.
Wishing you success,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com
P.S. If you like this ezine, please forward it to your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to hear from you.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Feature Article
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Compelling Articles Make Great Content
Copyright 2006 Sharon Housley
Writing Articles
Articles are excellent tools to generate web traffic and
product interest. Writing articles, may sound easy enough,
but it is important that you write the proper types of
articles to attract interested readers. Follow these simple
steps to create compelling and interesting content.
Compelling Titles
Think of article titles as news headlines. They must strike
a chord with the reader and encourage them to read on.
Article titles are the writer's opportunity to grab the
casual web browsers interest. Consider using a play on
words or slightly modifying a common phrase to make the
reader pause. Use a provocative title. Consider making the
the title a question, and the article the answer. Questions
are particularly useful as an article title because readers
are naturally curious and will be enticed to read more.
Titles can also be calls to action.
While it is important that titles be compelling, they
should also not lead the reader astray. The title should
relate to the general subject of the article.
The first letter of each word in the article title should
be capitalized for emphasis. Articles should not only be
thought of as educational tools, but also a benefit to your
search engine ranking. With that in mind authors should
include relevant keywords in the articles title.
Examples of compelling titles:
Content is Queen
What Are The Newest Technology Trends?
Learn The Secret To Windsurfing
Types of Articles
Articles that are timeless have the longest shelf life.
Consider "How-to" articles or instructional articles that
explain common questions in simple terms. Authors should
always keep in mind that the types of articles that tend to
be the best received contain useful original content.
Articles that are portrayed as educational articles should
not be infomercials, but should contain objective
information and tips that will genuinely assist readers.
Keep It Real
People will not be impressed by complex sentences that make
little sense. Readers are looking for relevant information.
Focus on topics that allow you to provide concrete helpful
information.
Article Length
The ideal length for articles that are to be syndicated is
between 600 and 800 words. If you have some content that is
considerably longer, break it into a two-part article.
Proof Read
Articles that are embraced by publishers are well-written.
Like it or not, grammar and punctuation do matter. The
quality of your writing will impact how the content is
received. Double and triple check for typographical errors
and incorrect grammar usage. Edit each article for spelling
and grammatical errors. Typos reflect poorly on the author.
Regardless of whether the information contained in the
article is accurate, articles that are poorly formatted or
include spelling errors, will be quickly discarded.
Article Formatting
The article should be written in such a way that it can
easily be broken into small paragraphs, making it easy for
readers to skim. Small paragraphs will also increase the
article's overall readability. Each paragraph can include a
mini-keyword rich title that will highlight the information
contained within that paragraph. A bulleted list,
highlighting important points, is another way to draw
attention to a specific section of an article.
Archive Articles
All articles should be archived onto a stable and
persistent webpage. Each article should have it's own page,
and the page should be optimized for keywords related to
the contents of the article.
Resource Box
Use the author resource box to show expertise in a specific
area. The author resource box should include the article
author's name, company, web address and any call to action
items that relate to the article contents.
About the Author:
Sharon Housley manages marketing for FeedForAll
http://www.feedforall.com software for creating, editing,
publishing RSS feeds and podcasts. In addition Sharon
manages marketing for NotePage http://www.notepage.net a
wireless text messaging software company.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Ezines-R-Us Advertiser Ads
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Click Here To See How I Get 25-50 Free Visitors To Your
Website Every Single Day http://esworldmarketing.com/supertip.htm .
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
LARGE Opportunities at LARGEsum.com! No place for small,
nothing but LARGE profits here! UNIQUE strategy gives UNIQUE
profit! One-click control of investment 3 programs AT ONCE.
Don't wait, make the first step to being a MILLIONAIRE!
Together with: http://www.largesum.com/index.php?r=1025
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
You're smart enough to know this. The Internet's not magic.
..You get what you earn... Earn your success here.
..No cost to you... I'll pay. And I'll show you what to do.
http://www.watsonwebcreations.com/notaguru/thomasng.html
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Golden List Secrets and The Missing Link. You don't have to buy a
thing... just go to the members area and grab your copy right now:
http://www.esworldmarketing.com/golden.html .
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Finally... a safe, natural and comprehensive new way of
looking at your total health. You can live healthier,
happier and prescription dr.ug fr.ee! Discover total
health... A new approach to looking and feeling younger
at any age at: http://goaddr.com/9wq
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Here's A Brand New Breed Of FREE Viral Affiliate Marketing!
You've got a little time left to grab this innovate new software
& start putting your business on auto-pilot. I can't say enough
positive things about it! And on top of that, there's nothing to
buy. Get it now! ==>> http://www.linkbrander.com/go/19591
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Collect Multiple $10 Payments To Your Account
Download this Free eBook,to learn how to get multiple
$10 payments made to your PayPal account everyday.
Guaranteed! Plus you get to keep every penny you make.
Click Here http://www.hypertracker.com/go/michellekhang/10/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Ezines-R-Us
Ezine publishers can earn 40% commissions on advertising sales
by promoting Ezines-R-Us.com http://www.ezines-r-us.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«»
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~That's all for this time - thanks for reading!
To contact us, go to: http://www.esworldmarketing.com/contactus.html
Your success is our success!
(c) 2001-2006 ES World Marketing
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> OUR MISSION
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The Winning AdVantage, we are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Subscribe & Un-subscribe Instructions
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
To subscribe to or unsubscribe from The Winning AdVantage eZine,
visit our Web site at: http://www.esworldmarketing.com/blog/ezine/
Look for the "Remove" button at the lower left side of the page to unsubscribe.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
***************************************************************
Copyright 2001-2006 The Winning AdVantage. Ezine All rights reserved.
The Winning AdVantage is a publication of ES World Marketing.
PO Box 361347
Decatur, GA 30036 USA
877-837-0195
The Winning AdVantage is a publication of ES World Marketing.
PO Box 361347
Decatur, GA 30036 USA
877-837-0195
posted by The Winning AdVantage eZine at 8/22/2006 05:12:00 PM
0 Comments:
Post a Comment
<< Home