The Winning AdVantage eZine

The Winning AdVantage is devoted to helping its subscribers develop their marketing skills and promote their Internet businesses and opportunities. This periodic publication features tips and how-to articles about such topics as ad copy writing, finding good free or inexpensive places to post ads, and other issues related to making money on the Internet.

Wednesday, June 14, 2006

Blogs Are Your Internet Marketing Secret Weapon

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THE WINNING ADVANTAGE eZINE
Wednesday, June 14, 2006
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The Winning AdVantage eZine is dedicated to your Home-based Internet Marketing Business Success.
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Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com/blog/ezine/
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In This Issue:
-----------------

1. Message from the Editor

2. Feature Article - "Blogs Are Your Internet Marketing Secret Weapon"
by Mark Nenadic
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Dear Reader,

Thanks and WELCOME!

As always, I hope you'll enjoy and profit from reading "The Winning AdVantage".
Please feel free to post your comments at the bottom of this blog post. I am here
to help and I welcome your feedback.

Wishing you success,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com

P.S. If you like this ezine, please forward it to your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to hear from you.

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=>> Feature Article
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Blogs Are Your Internet Marketing Secret Weapon
Copyright 2006 Mark Nenadic

These days, blogs are among the most important secret
weapons that internet marketers can employ. They are a
terrific way to have opinions stated in an un-moderated and
public place, where ideas and insights can be shared among
everyone who wishes to read them.

For internet marketing, blogging builds credibility for the
website through the many opinions and ideas that are shared
there. The company, and its bloggers, become recognized by
their readers as a resource for useful information.
Therefore, people will not only visit once, but will return
again and again to find out what else is new.

Blogging itself is an extremely inexpensive, quick, and
simple way to reach out to thousands of website visitors.
It draws people who are in your direct target market,
making relationship building a much more natural process
once that visitor takes their use of your website one step
further and makes a purchase of whatever product or service
you are selling - and have been covering in your blog.

Blogs make you an expert in your field. That's right, with
the right researching and writing skills (or with a skilled
writer and researcher in your employ) then you can become
an expert in your field as far as your website blog is
concerned. To be an expert, all you need to do is keep up
with the latest in your industry within your blog posts,
and maintain it regularly.

To make sure that you're headed in the right direction with
your blog, check up on other website blogs in your industry
to see what they have posted. Naturally, this doesn't mean
that you should be posting the same things as your
competition. In fact, that is among the worst things that
you can do. Certainly, you're allowed to share an opinion
now and then, but your blog will need to stand out if it is
to be taken seriously. If you are simply reiterating what
others are already saying, then you will be seen as old
news, and will be overlooked in favor of the original
thinkers.

To start your own blog on your website, you need to have
the right tools in place. Blogger and Blogware are only
examples of the many different options that are available
to you.

When you post on your blog, make sure that you're doing it
because you have something to say, and not because it's
time to post. Your blog posts need to be interesting if
you are to keep a steady readership. If you're not
interested in what you're writing then the odds are that
your visitors won't be interested in what they're reading.

To keep up the interest, don't take yourself too seriously.
Of course you are allowed to write about serious and
important topics in your industry and about your products,
but you can also include some trivia and humorous
commentaries that directly or indirectly relate to your
blog topic and will amuse your readers. This is perfectly
acceptable in blog posting and is, in fact, encouraged. It
allows the readers to feel that they have made a real
"contact" with you, and that you take a real joy in what
you do.

Blogs aren't just good for creating regular visitors to
your website, but they are also quite beneficial for
bringing in new visitors as well. You'll find that when
you are writing about any given topic in your industry, you
are using the words and terms that apply to your topic. As
these words become more frequently used throughout your
website, for example, within your recent and archived blog
posts, search engine spiders will pick up on their use and
may increase your ranking for those keywords.

To sum up, here is what you need to benefit from your blog:

. The right blogging tools
. The motivation and commitment to contribute regularly
. Something relevant to say!
. Some skill in writing - if you don't, hire someone who
does
. Some knowledge in your industry - if you don't, hire
someone who can research this information
. Some perspective, not just vague ramblings

If you have these, you're all set to start taking advantage
of what blogging can contribute to your internet marketing
strategy.


About the Author:

Mark Nenadic
Mark is the director and face behind FifteenDegrees-North
http://www.15dn.com , where you will find articles and
resources to help with SEO, marketing and Web design.

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That's all for this time - thanks for reading!

To contact us, go to: http://www.esworldmarketing.com/contactus.html

Your success is our success!
(c) 2001-2006 ES World Marketing

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=>> OUR MISSION
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

The Winning AdVantage, we are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.

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=>> Subscribe & Un-subscribe Instructions
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To subscribe to or unsubscribe from The Winning AdVantage eZine,
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Copyright 2001-2006 The Winning AdVantage Ezine All rights reserved
The Winning AdVantage is a publication of ES World Marketing.
PO Box 361347
Decatur, GA 30036 USA
877-837-0195


posted by The Winning AdVantage eZine at 6/14/2006 12:07:00 PM

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