Harness the Sales Power of Niche Marketing
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
THE WINNING ADVANTAGE eZINE
Thursday, May 4, 2006
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com/blog/ezine/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
In This Issue:
-----------------
1. Message from the Editor
2. Feature Article - "Harness the Sales Power of Niche Marketing"
by Joel Sussman
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Dear Reader,
Thanks and WELCOME!
As always, I hope you'll enjoy and profit from reading "The Winning AdVantage".
Please feel free to post your comments at the bottom of this blog post. I am here
to help and I welcome your feedback.
Wishing you success,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com
P.S. If you like this ezine, please forward it to your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to hear from you.
-------------------------------------------------------------
Got a major decision to make?
You owe it to yourself to compare any small business Web
host against the next-generation hosting service called Site
Build It!. Use Choose It!, free, to...
a) List all hosts you might be considering.
b) Enter your own factors, weighting them according to your
own situation.
c) Score how well each host meets each factor.
It's like magic! A complex question is reduced to bar graph
answers. And no, there are no tricks involved. This really
will help you find the best host FOR YOU, and if it's not
SBI!, Choose It! will tell you.
And here's what is really neat about Choose It!. People
use it to solve all kinds of other questions...
People have used Choose It! to..
o decide upon important strategic business directions
o select career paths for their adult children
o decide upon vacation destinations, and even to...
o make the monumental decision about what to have for lunch
(bacon sandwich or cheese sandwich or bacon AND cheese!).
Try it.
http://chooseit.sitesell.com/esworld.html
-------------------------------------------------------------
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Feature Article
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Harness the Sales Power of Niche Marketing
Copyright 2006 Joel Sussman
The key to attracting new customers to your business,
whether online or off, lies in understanding a few simple
things about how the brain works. Usually at an unconscious
level, people are constantly scanning their environment to
separate the relevant from the irrelevant, the safe from
the potentially hazardous, the desirable from the
unappealing. The major challenge for the small business
marketer is discover what motivates their target audience,
and then to speak as directly as possible to those fears,
desires, goals, priorities, and needs.
But it Worked in the Movies
You're only kidding yourself if you think you can be all
things to all people. That insidious form of self deception
falls in the same category as 'If you build it, they will
come'. Woody Allen is quoted as saying that 'Eighty percent
of success is showing up', but bear in mind that comedy
(and sometimes drama) is often based on exaggeration.
Showing up -- which can range from creating an Internet
presence to attending networking meetings -- is a good
start, but it generally won't get you too far unless you
throw in a dash of originality, competitiveness, and a
strategic plan of action.
Since people are constantly looking for specialized
information, services, and products, a strategy worth
pursuing is to devote at least 50% of your marketing
efforts to reaching niche markets. Granted, marketing is no
more of a 'one size fits all' endeavor than anything else,
but what isn't going to change is the fact that people are
generally drawn to things that are customized,
personalized, or otherwise geared to their personal
preferences.
Are You Talking to Me?
Considering that your prospective clients and customers are
continually scanning the Internet, the media, and their
environment for information that's relevant to them, why
not tip the scales in your favor by tailoring your
marketing message directly to the different niche markets
you're trying to reach? Whether it's senior citizens, new
homeowners, parents to be, recent graduates, newlyweds, or
frustrated job hunters, capturing people's attention can
sometimes be as simple as recognizing them as individuals
or as a member of a specific demographic group.
For example, have you ever inadvertently ignored someone
who was saying to you 'excuse me' or 'you dropped
something'; but if they called you by your name, you'd
immediately snap out of your haze and pay attention. Again,
it's just a matter of breaking through people's filtering
systems and being noticed. That's often the number one step
to effectively marketing your products, your services, or
yourself. Actually, I'd break that down into three parts:
get noticed, connect with your prospect, and put them in a
receptive state of mind. If you convey the impression,
right off the bat, that your service or product is tailor
made for their needs, wants, or specific situation, then
you may have fulfilled all three requirements in one fell
swoop.
Once you've clearly and compellingly presented your case
for making your prospect's life easier, more secure,
healthier, more comfortable, prosperous, convenient,
happier, or more problem free, your remaining challenge is
to anticipate objections, lower sales resistance, and
inject your offer with a subtle, yet perceptible sense of
urgency. If you've painted a vivid, benefits-filled picture
of your service or product, their motivation to experience
those advantages will help you convert them from a prospect
to a customer.
About the Author:
Joel N. Sussman, a New York business writer and Internet
marketer, has created an online small business resource,
called "Marketing Survival Kit.com". Get access to hundreds
of free and affordable business marketing ideas,
strategies, and tools by visiting
http://www.marketingsurvivalkit.com
========================================================
SPECIAL REPORT: Internet marketing strategies
that'll dramatically BOOST your online profits
by as much as 100%... 400%... 700%... or MORE!
========================================================
Discover dozens of proven Internet marketing strategies
that will boost your online sales and explode your profits!
By testing just a few of the strategies detailed in this
report, you could easily DOUBLE, TRIPLE, or even QUADRUPLE
your online sales... practically overnight!
And these are the exact same strategies that have been used to
grow a $25 investment into over $54.7 Million in online sales!
To read this special profit-making report, visit:
http://www.marketingtips.com/t.cgi/811439
========================================================
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Ezines-R-Us Advertiser Ads
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Learn to use Audacity, the powerful open-source
audio editing program that's revolutionizing
podcasting and online audio. A seasoned pro will
get you up and running quickly. Visit www.podtopia.net
for info
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
We Could Show You A Way To Drive Thousands of
Laser Targeted Visitors to Your Website Every Day
At NO COST TO YOU... New 2006 Marketing Software
for Website Owners. FREE FOR A LIMITED TIME ONLY
at http://jv.smartpageproducer.com/geraldlim/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Income Experiment:
Can you afford to risk $2?
http://www.linkbrander.com/go/14113
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Join The Fastest Growing Team In The
History of Success University
http://www.linkbrander.com/go/14117
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Home based Internet research Jobs
We are now hiring home based workers to complete simple
online research assignments.Noselling,adplacing,recrui-
ting.For details visit: http://www.typeinternational.com/
idevaffiliate/idevaffiliate.php?id=3177 33 3 69
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The Solution To All Your Web Design Headaches Has Arrived...
Profit Site Pro does all the work with modules that simplify the
process. Sales Letter Creator, Page Editor, Home Site Creator
& Download Page Creator - all for an unbelievably low price.
Get Profit Site Pro: http://www.zxcomm.net/info/?l=pspro
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Ezines-R-Us
Ezine publishers can earn 40% commissions on advertising sales
by promoting Ezines-R-Us.com http://www.ezines-r-us.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
That's all for this time - thanks for reading!
To contact us, go to: http://www.esworldmarketing.com/contactus.html
Your success is our success!
(c) 2001-2005 ES World Marketing
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> OUR MISSION
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
We, at The Winning AdVantage, are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Subscribe & Un-subscribe Instructions
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
To subscribe to or unsubscribe from The Winning AdVantage eZine,
visit our Web site at: http://www.esworldmarketing.com/blog/ezine/
Look for the "Remove" button at the lower left side of the page to unsubscribe.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
***************************************************************
THE WINNING ADVANTAGE eZINE
Thursday, May 4, 2006
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The Winning AdVantage eZine is dedicated to your Home-based Internet Marketing Business Success.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com/blog/ezine/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
In This Issue:
-----------------
1. Message from the Editor
2. Feature Article - "Harness the Sales Power of Niche Marketing"
by Joel Sussman
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Dear Reader,
Thanks and WELCOME!
As always, I hope you'll enjoy and profit from reading "The Winning AdVantage".
Please feel free to post your comments at the bottom of this blog post. I am here
to help and I welcome your feedback.
Wishing you success,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com
P.S. If you like this ezine, please forward it to your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to hear from you.
-------------------------------------------------------------
Got a major decision to make?
You owe it to yourself to compare any small business Web
host against the next-generation hosting service called Site
Build It!. Use Choose It!, free, to...
a) List all hosts you might be considering.
b) Enter your own factors, weighting them according to your
own situation.
c) Score how well each host meets each factor.
It's like magic! A complex question is reduced to bar graph
answers. And no, there are no tricks involved. This really
will help you find the best host FOR YOU, and if it's not
SBI!, Choose It! will tell you.
And here's what is really neat about Choose It!. People
use it to solve all kinds of other questions...
People have used Choose It! to..
o decide upon important strategic business directions
o select career paths for their adult children
o decide upon vacation destinations, and even to...
o make the monumental decision about what to have for lunch
(bacon sandwich or cheese sandwich or bacon AND cheese!).
Try it.
http://chooseit.sitesell.com/esworld.html
-------------------------------------------------------------
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Feature Article
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Harness the Sales Power of Niche Marketing
Copyright 2006 Joel Sussman
The key to attracting new customers to your business,
whether online or off, lies in understanding a few simple
things about how the brain works. Usually at an unconscious
level, people are constantly scanning their environment to
separate the relevant from the irrelevant, the safe from
the potentially hazardous, the desirable from the
unappealing. The major challenge for the small business
marketer is discover what motivates their target audience,
and then to speak as directly as possible to those fears,
desires, goals, priorities, and needs.
But it Worked in the Movies
You're only kidding yourself if you think you can be all
things to all people. That insidious form of self deception
falls in the same category as 'If you build it, they will
come'. Woody Allen is quoted as saying that 'Eighty percent
of success is showing up', but bear in mind that comedy
(and sometimes drama) is often based on exaggeration.
Showing up -- which can range from creating an Internet
presence to attending networking meetings -- is a good
start, but it generally won't get you too far unless you
throw in a dash of originality, competitiveness, and a
strategic plan of action.
Since people are constantly looking for specialized
information, services, and products, a strategy worth
pursuing is to devote at least 50% of your marketing
efforts to reaching niche markets. Granted, marketing is no
more of a 'one size fits all' endeavor than anything else,
but what isn't going to change is the fact that people are
generally drawn to things that are customized,
personalized, or otherwise geared to their personal
preferences.
Are You Talking to Me?
Considering that your prospective clients and customers are
continually scanning the Internet, the media, and their
environment for information that's relevant to them, why
not tip the scales in your favor by tailoring your
marketing message directly to the different niche markets
you're trying to reach? Whether it's senior citizens, new
homeowners, parents to be, recent graduates, newlyweds, or
frustrated job hunters, capturing people's attention can
sometimes be as simple as recognizing them as individuals
or as a member of a specific demographic group.
For example, have you ever inadvertently ignored someone
who was saying to you 'excuse me' or 'you dropped
something'; but if they called you by your name, you'd
immediately snap out of your haze and pay attention. Again,
it's just a matter of breaking through people's filtering
systems and being noticed. That's often the number one step
to effectively marketing your products, your services, or
yourself. Actually, I'd break that down into three parts:
get noticed, connect with your prospect, and put them in a
receptive state of mind. If you convey the impression,
right off the bat, that your service or product is tailor
made for their needs, wants, or specific situation, then
you may have fulfilled all three requirements in one fell
swoop.
Once you've clearly and compellingly presented your case
for making your prospect's life easier, more secure,
healthier, more comfortable, prosperous, convenient,
happier, or more problem free, your remaining challenge is
to anticipate objections, lower sales resistance, and
inject your offer with a subtle, yet perceptible sense of
urgency. If you've painted a vivid, benefits-filled picture
of your service or product, their motivation to experience
those advantages will help you convert them from a prospect
to a customer.
About the Author:
Joel N. Sussman, a New York business writer and Internet
marketer, has created an online small business resource,
called "Marketing Survival Kit.com". Get access to hundreds
of free and affordable business marketing ideas,
strategies, and tools by visiting
http://www.marketingsurvivalkit.com
========================================================
SPECIAL REPORT: Internet marketing strategies
that'll dramatically BOOST your online profits
by as much as 100%... 400%... 700%... or MORE!
========================================================
Discover dozens of proven Internet marketing strategies
that will boost your online sales and explode your profits!
By testing just a few of the strategies detailed in this
report, you could easily DOUBLE, TRIPLE, or even QUADRUPLE
your online sales... practically overnight!
And these are the exact same strategies that have been used to
grow a $25 investment into over $54.7 Million in online sales!
To read this special profit-making report, visit:
http://www.marketingtips.com/t.cgi/811439
========================================================
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Ezines-R-Us Advertiser Ads
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Learn to use Audacity, the powerful open-source
audio editing program that's revolutionizing
podcasting and online audio. A seasoned pro will
get you up and running quickly. Visit www.podtopia.net
for info
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
We Could Show You A Way To Drive Thousands of
Laser Targeted Visitors to Your Website Every Day
At NO COST TO YOU... New 2006 Marketing Software
for Website Owners. FREE FOR A LIMITED TIME ONLY
at http://jv.smartpageproducer.com/geraldlim/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Income Experiment:
Can you afford to risk $2?
http://www.linkbrander.com/go/14113
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Join The Fastest Growing Team In The
History of Success University
http://www.linkbrander.com/go/14117
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Home based Internet research Jobs
We are now hiring home based workers to complete simple
online research assignments.Noselling,adplacing,recrui-
ting.For details visit: http://www.typeinternational.com/
idevaffiliate/idevaffiliate.php?id=3177 33 3 69
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The Solution To All Your Web Design Headaches Has Arrived...
Profit Site Pro does all the work with modules that simplify the
process. Sales Letter Creator, Page Editor, Home Site Creator
& Download Page Creator - all for an unbelievably low price.
Get Profit Site Pro: http://www.zxcomm.net/info/?l=pspro
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Ezines-R-Us
Ezine publishers can earn 40% commissions on advertising sales
by promoting Ezines-R-Us.com http://www.ezines-r-us.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«»
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~That's all for this time - thanks for reading!
To contact us, go to: http://www.esworldmarketing.com/contactus.html
Your success is our success!
(c) 2001-2005 ES World Marketing
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> OUR MISSION
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
We, at The Winning AdVantage, are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Subscribe & Un-subscribe Instructions
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
To subscribe to or unsubscribe from The Winning AdVantage eZine,
visit our Web site at: http://www.esworldmarketing.com/blog/ezine/
Look for the "Remove" button at the lower left side of the page to unsubscribe.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
***************************************************************
Copyright 2001-2005 The Winning AdVantage Ezine All rights reserved
The Winning AdVantage is a publication of ES World Marketing.
PO Box 361347
Decatur, GA 30036 USA
877-837-0195
The Winning AdVantage is a publication of ES World Marketing.
PO Box 361347
Decatur, GA 30036 USA
877-837-0195
posted by The Winning AdVantage eZine at 5/04/2006 06:06:00 PM
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