Five Steps to Successful Online Selling
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
THE WINNING ADVANTAGE eZINE
Thursday, April 13, 2006
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com/blog/ezine/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
In This Issue:
-----------------
1. Message from the Editor
2. Feature Article - "Five Steps to Successful Online Selling"
by Kate Smalley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Dear Reader,
Thanks and WELCOME!
As always, I hope you'll enjoy and profit from reading "The Winning AdVantage".
Please feel free to post your comments at the bottom of this blog post. I am here
to help and I welcome your feedback.
Wishing you success,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com
P.S. If you like this ezine, please forward it to your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to hear from you.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Feature Article
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Five Steps to Successful Online Selling
Copyright © 2006 Kate Smalley
Connecticut Secretary
http://www.connecticutsecretary.com
Each year, Internet users purchase billions of dollars worth
of products and services online, according to Web researcher
eMarketer. Is your business getting its share of the pie?
You can capitalize on the power of the Internet, if you follow
these four important steps to successful online selling.
Step 1: Build a site with good design and content
Create a Website with a design that's attractive, well-organized
and easy to navigate. This will make it easier and faster for
site visitors to find their way around - and shop for your
products or services.
And remember: Pictures tell; words sell. So your site also must
offer content that makes site visitors want to stick around. You
should present clear, simple and useful information.so people
will want to buy from you.
Step 2: Get ecommerce-ready
Obviously, you need to accept credit cards, checks and other
forms of payments online. This will allow you business to tap
into a vast marketplace where millions of consumers spend
billions of dollars each year. Plus, you'll be able to make more,
larger and impulse sales, as well as enjoy improved cash flow,
enhanced credibility and a competitive edge.
You need four key ingredients to successfully ring up online
sales:
1. A merchant account for business owners.
2. Shopping cart software that allows customers to collect and
pay for items from your online store.
3. A payment gateway to processes your customers' credit cards
and communicate between the merchant's Website, the bank holding
the merchant account, and the bank holding the financial records
of the customer.
4. A secure Website that is communicating with a payment gateway
that, in turn, is communicating with a banking computer system.
Step 3: Submit your site to major search engines
Once your site is equipped to sell online, it's critical to
submit your Web address to search engines. Eight out of 10 people
surfing the Web use search engines or search directories to
navigate their way around online, according to the eMarketing
Association. And 54 percent of experienced online shoppers
primarily rely on a search engine when trying to find a product
to purchase online, says Jupiter Communications.
At the very least, you should submit your site to top U.S. search
tools like Yahoo, Google, the Open Directory, MSN, Overture and
Ask Jeeves.
Step 4: Use email to stimulate online sales
Email is used by 96 percent of Internet users, making it the
ideal tool to advertise your Website. You can use email marketing
to send electronic newsletters, letters, announcements,
promotions, sales and customer support.
An email marketing campaign is easier, cheaper and faster to
implement than a traditional direct mail promotion. Plus, the
response rate of the typical email campaign easily outpaces that
of conventional mailings. Email click-through rates can exceed 20
percent, while conventional direct mail campaign responses are 2
percent, at best.
Step 5: Unleash the power of auto responders to boost online
sales
Auto responders let you automatically reply to incoming email
requests, so you can instantly respond to the needs of existing
and potential customers. They can be your most powerful weapon
for boosting online sales.
Here's why: Sixty percent of a site's visitors who eventually end
up buying a product or service don't do so on their first visit,
says Auto responder Review.com. And in fact, 80 percent of all
sales are made on the fifth through twelfth contact with a
prospect, according to the National Sales Executive Association.
So if you don't use an auto responder or some other way to follow
up with potential customers, you can miss out on up to 80 percent
of your potential online sales.
--------------------------------------------------------------
Copyright, 2006 Kate Smalley - Connecticut Secretary
Freelance Transcription Services
http://www.connecticutsecretary.com
kms@connecticutsecretary.com
--------------------------------------------------------------
Why build just a web site? Build a web site that works!
Site Build It! (SBI!) is the only all-in-one site-building,
site-hosting, and site-marketing product that makes it
easy for you to build a professional, popular, and
profitable business. http://compare.sitesell.com/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Ezines-R-Us Advertiser Ads
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The Solution To All Your Web Design Headaches Has Arrived...
Profit Site Pro does all the work with modules that simplify the
process. Sales Letter Creator, Page Editor, Home Site Creator
& Download Page Creator - all for an unbelievably low price.
Get Profit Site Pro: http://www.zxcomm.net/info/?l=pspro
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
## Get More Profits & More Advertising! ##
Generate instant traffic to your site and $5 cash
per sale with this great new program. Automatically
go into the draw with your 3 tickets that are drawn
twice a week for more cash! http://tinyurl.com/ew8we
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Totally F-R-E-E Weight Normalization Report.
Do you have a Weight Problem? If so, then the Weight
Normalization Report will provide you with all the information
you need to permanently solve the problem. The WNP Report is
Totally F-R-E-E & not a diet. www.weightnormalization.org/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
*PROFIT ALERT!* Free Teleseminar You Can't Afford To Miss!
Here's your chance to cash in this year once & for all.
Millionaire Rod Stinson invites you to a free teleseminar
where you can find out in just 37 minutes HOW he made it BIG!
You Can Too! Register Quickly Now: http://tinyurl.com/zmf5c
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
DIRECT SALES OPPORTUNITY
24/7 computer tech support for consumer market. Established
company; Well financed ,proven. Potential residual income +
bonuses. Home business opportunity w/full support.
Visit: www.mjcline67.juvio.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Ezines-R-Us
Ezine publishers can earn 40% commissions on advertising sales
by promoting Ezines-R-Us.com http://www.ezines-r-us.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
That's all for this time - thanks for reading!
To contact us, go to: http://www.esworldmarketing.com/contactus.html
Your success is our success!
(c) 2001-2005 ES World Marketing
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> OUR MISSION
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
We, at The Winning AdVantage, are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Subscribe & Un-subscribe Instructions
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
To subscribe to or unsubscribe from The Winning AdVantage eZine,
visit our Web site at: http://www.esworldmarketing.com/blog/ezine/
Look for the "Remove" button at the lower left side of the page to unsubscribe.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
***************************************************************
THE WINNING ADVANTAGE eZINE
Thursday, April 13, 2006
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The Winning AdVantage eZine is dedicated to your Home-based Internet Marketing Business Success.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com/blog/ezine/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
In This Issue:
-----------------
1. Message from the Editor
2. Feature Article - "Five Steps to Successful Online Selling"
by Kate Smalley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Dear Reader,
Thanks and WELCOME!
As always, I hope you'll enjoy and profit from reading "The Winning AdVantage".
Please feel free to post your comments at the bottom of this blog post. I am here
to help and I welcome your feedback.
Wishing you success,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com
P.S. If you like this ezine, please forward it to your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to hear from you.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Feature Article
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Five Steps to Successful Online Selling
Copyright © 2006 Kate Smalley
Connecticut Secretary
http://www.connecticutsecretary.com
Each year, Internet users purchase billions of dollars worth
of products and services online, according to Web researcher
eMarketer. Is your business getting its share of the pie?
You can capitalize on the power of the Internet, if you follow
these four important steps to successful online selling.
Step 1: Build a site with good design and content
Create a Website with a design that's attractive, well-organized
and easy to navigate. This will make it easier and faster for
site visitors to find their way around - and shop for your
products or services.
And remember: Pictures tell; words sell. So your site also must
offer content that makes site visitors want to stick around. You
should present clear, simple and useful information.so people
will want to buy from you.
Step 2: Get ecommerce-ready
Obviously, you need to accept credit cards, checks and other
forms of payments online. This will allow you business to tap
into a vast marketplace where millions of consumers spend
billions of dollars each year. Plus, you'll be able to make more,
larger and impulse sales, as well as enjoy improved cash flow,
enhanced credibility and a competitive edge.
You need four key ingredients to successfully ring up online
sales:
1. A merchant account for business owners.
2. Shopping cart software that allows customers to collect and
pay for items from your online store.
3. A payment gateway to processes your customers' credit cards
and communicate between the merchant's Website, the bank holding
the merchant account, and the bank holding the financial records
of the customer.
4. A secure Website that is communicating with a payment gateway
that, in turn, is communicating with a banking computer system.
Step 3: Submit your site to major search engines
Once your site is equipped to sell online, it's critical to
submit your Web address to search engines. Eight out of 10 people
surfing the Web use search engines or search directories to
navigate their way around online, according to the eMarketing
Association. And 54 percent of experienced online shoppers
primarily rely on a search engine when trying to find a product
to purchase online, says Jupiter Communications.
At the very least, you should submit your site to top U.S. search
tools like Yahoo, Google, the Open Directory, MSN, Overture and
Ask Jeeves.
Step 4: Use email to stimulate online sales
Email is used by 96 percent of Internet users, making it the
ideal tool to advertise your Website. You can use email marketing
to send electronic newsletters, letters, announcements,
promotions, sales and customer support.
An email marketing campaign is easier, cheaper and faster to
implement than a traditional direct mail promotion. Plus, the
response rate of the typical email campaign easily outpaces that
of conventional mailings. Email click-through rates can exceed 20
percent, while conventional direct mail campaign responses are 2
percent, at best.
Step 5: Unleash the power of auto responders to boost online
sales
Auto responders let you automatically reply to incoming email
requests, so you can instantly respond to the needs of existing
and potential customers. They can be your most powerful weapon
for boosting online sales.
Here's why: Sixty percent of a site's visitors who eventually end
up buying a product or service don't do so on their first visit,
says Auto responder Review.com. And in fact, 80 percent of all
sales are made on the fifth through twelfth contact with a
prospect, according to the National Sales Executive Association.
So if you don't use an auto responder or some other way to follow
up with potential customers, you can miss out on up to 80 percent
of your potential online sales.
--------------------------------------------------------------
Copyright, 2006 Kate Smalley - Connecticut Secretary
Freelance Transcription Services
http://www.connecticutsecretary.com
kms@connecticutsecretary.com
--------------------------------------------------------------
Why build just a web site? Build a web site that works!
Site Build It! (SBI!) is the only all-in-one site-building,
site-hosting, and site-marketing product that makes it
easy for you to build a professional, popular, and
profitable business. http://compare.sitesell.com/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Ezines-R-Us Advertiser Ads
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The Solution To All Your Web Design Headaches Has Arrived...
Profit Site Pro does all the work with modules that simplify the
process. Sales Letter Creator, Page Editor, Home Site Creator
& Download Page Creator - all for an unbelievably low price.
Get Profit Site Pro: http://www.zxcomm.net/info/?l=pspro
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
## Get More Profits & More Advertising! ##
Generate instant traffic to your site and $5 cash
per sale with this great new program. Automatically
go into the draw with your 3 tickets that are drawn
twice a week for more cash! http://tinyurl.com/ew8we
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Totally F-R-E-E Weight Normalization Report.
Do you have a Weight Problem? If so, then the Weight
Normalization Report will provide you with all the information
you need to permanently solve the problem. The WNP Report is
Totally F-R-E-E & not a diet. www.weightnormalization.org/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
*PROFIT ALERT!* Free Teleseminar You Can't Afford To Miss!
Here's your chance to cash in this year once & for all.
Millionaire Rod Stinson invites you to a free teleseminar
where you can find out in just 37 minutes HOW he made it BIG!
You Can Too! Register Quickly Now: http://tinyurl.com/zmf5c
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
DIRECT SALES OPPORTUNITY
24/7 computer tech support for consumer market. Established
company; Well financed ,proven. Potential residual income +
bonuses. Home business opportunity w/full support.
Visit: www.mjcline67.juvio.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Ezines-R-Us
Ezine publishers can earn 40% commissions on advertising sales
by promoting Ezines-R-Us.com http://www.ezines-r-us.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«»
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~That's all for this time - thanks for reading!
To contact us, go to: http://www.esworldmarketing.com/contactus.html
Your success is our success!
(c) 2001-2005 ES World Marketing
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> OUR MISSION
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
We, at The Winning AdVantage, are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Subscribe & Un-subscribe Instructions
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
To subscribe to or unsubscribe from The Winning AdVantage eZine,
visit our Web site at: http://www.esworldmarketing.com/blog/ezine/
Look for the "Remove" button at the lower left side of the page to unsubscribe.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
***************************************************************
Copyright 2001-2005 The Winning AdVantage Ezine All rights reserved
The Winning AdVantage is a publication of ES World Marketing.
PO Box 361347
Decatur, GA 30036 USA
877-837-0195
The Winning AdVantage is a publication of ES World Marketing.
PO Box 361347
Decatur, GA 30036 USA
877-837-0195
posted by The Winning AdVantage eZine at 4/13/2006 10:28:00 AM
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