What Is Education Based Marketing?
Work At Home And Make As Much Money As You Want!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
THE WINNING ADVANTAGE eZINE
Monday, November 7, 2005
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com/blog/ezine/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
In This Issue:
-----------------
1. Message from the Editor
2. Feature Article - "What Is Education Based Marketing?"
by Trey Ryder
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Dear Reader,
Thanks and WELCOME!
As always, I hope you'll enjoy and profit from reading "The Winning AdVantage".
Please feel free to post your comments at the bottom of this blog post. I am here
to help and welcome any help or advice you may offer.
Wishing you success,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com
P.S. If you like this ezine, please forward it to your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to hear from you.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
------------------------------------------------------------
"Steal" the Secrets of a Regular Guy Who Made $8 MILLION
On eBay Last Year!
------------------------------------------------------------
Self-made eBay millionaire Brandon Dupsky deposits $22,000
a DAY into his bank account, and now you can copy his
*exact* system! You'll discover...
>> Which products are the *hottest* sellers on eBay!
>> Where to find *cheap* products to resell for massive
profits!
>> Techniques for driving 1,000s of bidders to your
auctions!
.. and MUCH more!
To check out Brandon's system, visit:
http://www.auctiontips.com/t.cgi/811439
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Feature Article
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
What Is Education Based Marketing
by Trey Ryder
Selling-based marketing is built around a selling message,
sometimes called a sales pitch. The sales pitch is often
delivered using methods that reach out to prospective
customers, such as telephone selling, direct mail and
door-to-door sales.
Education-Based Marketing is built around an educational
message, which replaces the sales message. The educational
message is commonly delivered to prospective clients through
educational means. These include written materials, media
publicity (articles and interviews), advertising, seminars,
newsletters, audio and video tapes, and Internet web sites.
Frankly, you can educate your prospective clients using any
method through which they can get your information and advice.
Typically, your Education-Based Marketing program works like
this: You create an educational message, which you first put
into the form of a written handout. Then you offer your handout
to prospects who are interested in your services. Prospects call
your office to get your free written materials. You respond by
sending the materials and inviting prospects to an upcoming
seminar. In addition, you keep prospects educated through your
educational newsletter.
You put your message in front of your prospects through paid
advertising, articles in newspapers and magazines, and
interviews on radio and TV. In addition, you communicate with
people on your mailing list and invite them to attend your
seminar and bring their friends and associates.
Selling-Based Marketing Creates These Problems:
1. Prospects go out of their way to avoid you because they are
tired of selling and sales pressure. They don't like to be
approached by salespeople who have something to sell.
2. Prospects don't think they can trust you because all of us
have been burned by salespeople who gave us "inaccurate" and
even false information in their eagerness to earn a commission.
3. Prospects are defensive and protective because they expect
you to try to pressure them into buying something they don't
want or need.
Education-Based Marketing Provides These Solutions:
1. You give prospective clients what they want, information and
advice -- and you remove what they don't want, a sales pitch.
2. You maintain your dignity because you never make any effort
to sell.
3. You establish yourself as an authority because prospective
clients see you as a reliable source of information.
4. You don't seek out prospects; instead, they call you.
5. You reach prospects during the first stage of the
decision-making process, often before they call your
competitors.
6. You identify even marginal prospects who suffer from
phone-call fear, but who aren't afraid to call for your free
information.
7. You prove that calling your office is nothing to be afraid
of. In fact, it's a positive experience.
8. You save money because you don't need expensive brochures.
9. You receive calls from qualified prospects who are genuinely
interested in your services and you screen out people who are
not your prospects.
10. You establish your credibility and make a positive first
impression by offering helpful information rather than a sales
pitch.
11. You save time by answering common questions in your
materials and seminars, rather than answering the same
questions over and over.
12. You begin to earn your prospect's loyalty because you've
made an effort to help him, even if he doesn't become your
client.
13. You know precisely how well your marketing works because
you can count the number of prospects who respond -- and the
number who go on to become clients.
14. You gain a competitive advantage simply by using this
method because few, if any, of your competitors currently use
it.
15. You benefit from the synergy of several educational methods
that reinforce each other.
16. You earn a true profit, rather than just creating more work
and more overhead.
Now you understand why the American Marketing Association
featured this innovative method on the front page of its
national publication, MARKETING NEWS. Now I invite you to
profit from this unique method.
About The Author: TREY RYDER LLC, Education-Based Marketing for
Lawyers Lawyer Marketing Advisor http://www.TreyRyder.com Trey
Ryder is the Lawyer Marketing Department Sponsor At
http://www.JerseyJustice.com
------------------------------------------------------------------
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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sore treatments, and non nicotine quit smoking patches.
Coloured toric contact lenses, and much, much more.
Visit www.outstandingopportunities.com NOW!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
I Failed At Everything Online Until I Found THIS!
Have You Ever Seen a Real Home Based Biz?
One Where You WILL Succeed? Designed By Renowned
World Expert. See For Yourself If You Don't Believe it.
Visit http://www.superiorvoip.com/fbmcg
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Please Support Our Starving Artists - Wear Digital Art Today!
Come Visit The Fraktal Faktory where our focus is cool Art.
Find messaged items as well such as posters, prints, clothes
in our popular Say It With Stuff Collection. Get the perfect
gift now! --> http://www.cafepress.com/frakfak/?pid=3140811
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
100% Automated Online Business....In Minutes!
Discover How I Made $136,752 Last Year. Totally Automated
System With 85 eBooks and Software Valued at $3,000USD For
$29.95 Master Resale Rights, Lifetime Updates, Support Incl.
http://www.Learn2Earn6Figures.biz
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
STOP Wasting Your Time AND Your Money! $20 - $200 Daily
No Website, Hosting, or Searching for Products to sell.
Keep 100% of the profits. A Brand New Product Every Month.
Expert Marketing System for Beginners, Pro Website Free
http://www.Best-Online-Home-Business.biz
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Ezines-R-Us
Ezine publishers can earn 40% commissions on advertising sales
by promoting Ezines-R-Us.com http://www.ezines-r-us.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
That's all for this time - thanks for reading!
To contact us, go to: http://www.esworldmarketing.com/contactus.html
Your success is our success!
(c) 2001-2005 ES World Marketing
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> OUR MISSION
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
We, at The Winning AdVantage, are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Subscribe & Un-subscribe Instructions
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
To subscribe to or unsubscribe from The Winning AdVantage eZine,
visit our Web site at: http://www.esworldmarketing.com/blog/ezine/
Look for the "Remove" button at the lower left side of the page to unsubscribe.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
***************************************************************
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
THE WINNING ADVANTAGE eZINE
Monday, November 7, 2005
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The Winning AdVantage eZine is dedicated to your Home-based Internet Marketing Business Success.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com/blog/ezine/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
In This Issue:
-----------------
1. Message from the Editor
2. Feature Article - "What Is Education Based Marketing?"
by Trey Ryder
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Dear Reader,
Thanks and WELCOME!
As always, I hope you'll enjoy and profit from reading "The Winning AdVantage".
Please feel free to post your comments at the bottom of this blog post. I am here
to help and welcome any help or advice you may offer.
Wishing you success,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com
P.S. If you like this ezine, please forward it to your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to hear from you.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
------------------------------------------------------------
"Steal" the Secrets of a Regular Guy Who Made $8 MILLION
On eBay Last Year!
------------------------------------------------------------
Self-made eBay millionaire Brandon Dupsky deposits $22,000
a DAY into his bank account, and now you can copy his
*exact* system! You'll discover...
>> Which products are the *hottest* sellers on eBay!
>> Where to find *cheap* products to resell for massive
profits!
>> Techniques for driving 1,000s of bidders to your
auctions!
.. and MUCH more!
To check out Brandon's system, visit:
http://www.auctiontips.com/t.cgi/811439
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Feature Article
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
What Is Education Based Marketing
by Trey Ryder
Selling-based marketing is built around a selling message,
sometimes called a sales pitch. The sales pitch is often
delivered using methods that reach out to prospective
customers, such as telephone selling, direct mail and
door-to-door sales.
Education-Based Marketing is built around an educational
message, which replaces the sales message. The educational
message is commonly delivered to prospective clients through
educational means. These include written materials, media
publicity (articles and interviews), advertising, seminars,
newsletters, audio and video tapes, and Internet web sites.
Frankly, you can educate your prospective clients using any
method through which they can get your information and advice.
Typically, your Education-Based Marketing program works like
this: You create an educational message, which you first put
into the form of a written handout. Then you offer your handout
to prospects who are interested in your services. Prospects call
your office to get your free written materials. You respond by
sending the materials and inviting prospects to an upcoming
seminar. In addition, you keep prospects educated through your
educational newsletter.
You put your message in front of your prospects through paid
advertising, articles in newspapers and magazines, and
interviews on radio and TV. In addition, you communicate with
people on your mailing list and invite them to attend your
seminar and bring their friends and associates.
Selling-Based Marketing Creates These Problems:
1. Prospects go out of their way to avoid you because they are
tired of selling and sales pressure. They don't like to be
approached by salespeople who have something to sell.
2. Prospects don't think they can trust you because all of us
have been burned by salespeople who gave us "inaccurate" and
even false information in their eagerness to earn a commission.
3. Prospects are defensive and protective because they expect
you to try to pressure them into buying something they don't
want or need.
Education-Based Marketing Provides These Solutions:
1. You give prospective clients what they want, information and
advice -- and you remove what they don't want, a sales pitch.
2. You maintain your dignity because you never make any effort
to sell.
3. You establish yourself as an authority because prospective
clients see you as a reliable source of information.
4. You don't seek out prospects; instead, they call you.
5. You reach prospects during the first stage of the
decision-making process, often before they call your
competitors.
6. You identify even marginal prospects who suffer from
phone-call fear, but who aren't afraid to call for your free
information.
7. You prove that calling your office is nothing to be afraid
of. In fact, it's a positive experience.
8. You save money because you don't need expensive brochures.
9. You receive calls from qualified prospects who are genuinely
interested in your services and you screen out people who are
not your prospects.
10. You establish your credibility and make a positive first
impression by offering helpful information rather than a sales
pitch.
11. You save time by answering common questions in your
materials and seminars, rather than answering the same
questions over and over.
12. You begin to earn your prospect's loyalty because you've
made an effort to help him, even if he doesn't become your
client.
13. You know precisely how well your marketing works because
you can count the number of prospects who respond -- and the
number who go on to become clients.
14. You gain a competitive advantage simply by using this
method because few, if any, of your competitors currently use
it.
15. You benefit from the synergy of several educational methods
that reinforce each other.
16. You earn a true profit, rather than just creating more work
and more overhead.
Now you understand why the American Marketing Association
featured this innovative method on the front page of its
national publication, MARKETING NEWS. Now I invite you to
profit from this unique method.
About The Author: TREY RYDER LLC, Education-Based Marketing for
Lawyers Lawyer Marketing Advisor http://www.TreyRyder.com Trey
Ryder is the Lawyer Marketing Department Sponsor At
http://www.JerseyJustice.com
------------------------------------------------------------------
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Ezines-R-Us Advertiser Ads
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The world's FIRST extensive range of USDA certified organic
skin, body, hair, oral & health care products. Natural cold
sore treatments, and non nicotine quit smoking patches.
Coloured toric contact lenses, and much, much more.
Visit www.outstandingopportunities.com NOW!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
I Failed At Everything Online Until I Found THIS!
Have You Ever Seen a Real Home Based Biz?
One Where You WILL Succeed? Designed By Renowned
World Expert. See For Yourself If You Don't Believe it.
Visit http://www.superiorvoip.com/fbmcg
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Please Support Our Starving Artists - Wear Digital Art Today!
Come Visit The Fraktal Faktory where our focus is cool Art.
Find messaged items as well such as posters, prints, clothes
in our popular Say It With Stuff Collection. Get the perfect
gift now! --> http://www.cafepress.com/frakfak/?pid=3140811
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
100% Automated Online Business....In Minutes!
Discover How I Made $136,752 Last Year. Totally Automated
System With 85 eBooks and Software Valued at $3,000USD For
$29.95 Master Resale Rights, Lifetime Updates, Support Incl.
http://www.Learn2Earn6Figures.biz
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
STOP Wasting Your Time AND Your Money! $20 - $200 Daily
No Website, Hosting, or Searching for Products to sell.
Keep 100% of the profits. A Brand New Product Every Month.
Expert Marketing System for Beginners, Pro Website Free
http://www.Best-Online-Home-Business.biz
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Ezines-R-Us
Ezine publishers can earn 40% commissions on advertising sales
by promoting Ezines-R-Us.com http://www.ezines-r-us.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«»
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~That's all for this time - thanks for reading!
To contact us, go to: http://www.esworldmarketing.com/contactus.html
Your success is our success!
(c) 2001-2005 ES World Marketing
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> OUR MISSION
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
We, at The Winning AdVantage, are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Subscribe & Un-subscribe Instructions
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
To subscribe to or unsubscribe from The Winning AdVantage eZine,
visit our Web site at: http://www.esworldmarketing.com/blog/ezine/
Look for the "Remove" button at the lower left side of the page to unsubscribe.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
***************************************************************
Copyright 2001-2005 The Winning AdVantage Ezine All rights reserved
The Winning AdVantage is a publication of ES World Marketing.
PO Box 361347
Decatur, GA 30036 USA
877-837-0195
The Winning AdVantage is a publication of ES World Marketing.
PO Box 361347
Decatur, GA 30036 USA
877-837-0195
posted by The Winning AdVantage eZine at 11/07/2005 08:39:00 AM
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