How To Make A Fortune From Unique 'Resistance Free' Advertising
Work At Home And Make As Much Money As You Want!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
THE WINNING ADVANTAGE eZINE
Saturday, November 19, 2005
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com/blog/ezine/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
In This Issue:
-----------------
1. Message from the Editor
2. Feature Article - "How To Make A Fortune From Unique 'Resistance Free' Advertising"
by Scott Bywater
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Dear Reader,
Thanks and WELCOME!
As always, I hope you'll enjoy and profit from reading "The Winning AdVantage".
Please feel free to post your comments at the bottom of this blog post. I am here
to help and welcome any help or advice you may offer.
Wishing you success,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com
P.S. If you like this ezine, please forward it to your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to hear from you.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
-------------------------------------------------
"Test Drive" the Secrets of a Marketing Genius Who
Turned $25 into $54,700,000 in Online Sales!
-------------------------------------------------
For a limited time only, you can get your own trial copy
of "Insider Secrets," the Internet's best-selling system for
starting a highly profitable Internet business.
Developed by a man who has earned over $54,700,000 online,
this guaranteed system will show you how you can start your
own Internet business in less than 48 hours... build a
top-selling web site for less than $100... find hot products
to sell in less than 20 minutes... and MUCH more!
To start your trial right away, visit:
http://www.marketingtips.com/trialcourse/t/811439
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Feature Article
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
How To Make A Fortune From Unique 'Resistance Free' Advertising
Copyright © 2005 Scott Bywater
Copywriting That SELLS
http://www.copywritingthatsells.com.au
The trouble with trying to sell anything to anybody... especially
with ads and sales letters... is buyer resistance. So how do you
completely eliminate the resistance to your offer?
It's easy when you learn this secret...
One of the most powerful offers you can use in your advertising
is the word Free.
But, you may well ask... how can I make a profit giving my
products and services away without charging for them?
Which is the exact reason why you need to understand the 'LVC
Formula' - it stands for the Lifetime Value of a Client!
Here's how it works. Let's imagine for a moment you own a beauty
salon. Now if you get a new customer, they may pay you $80 for
their first treatment.
But how much is this $80 client really worth?
After all, most clients will continue to buy off you for many
years to come.
For instance, let's imagine your average client returns for a
beauty treatment 8 times a year... and remains a client for 2
years.
$80 (price of consultation) x 8 (purchases a year) x 2 (number of
years)
Now if you have a calculator handy, you'll work out the value of
this client as $1280.00.
And if your profit margin is 40% this calculates to a $512 profit
per client.
Let's imagine we sent a letter to all the nearby businesses
offering women a free manicure valued at $30.00 (I'm not a beauty
therapist, so please forgive me if all these figures are way
out).
And if the manicure costs you $7 in products and 30 minutes of
your time (which if you're not busy... you'd just be sitting on
your butt anyway!)
So effectively the $7 investment could have just made you $512 in
profit.
And how easy is it to give away a free manicure?
Or for other industries...
* A free car service
* A free dancing lesson
* A free consultation
* A free ice cream
* A free report of some sort
The secret lies in giving away something which has a high
perceived value, but actually costs you very little to produce.
Why does it work so well?
Using the word 'Free' in your advertising STOPS inertia. You see,
people are happy with their current hairdresser... or their
mechanic.
But when they get an opportunity to trial a product or service
for FREE - there's something irresistible and risk free about it,
isn't there?
A word of warning though. Make sure you offer the best possible
service... otherwise people will not come back, and you'll get a
bad name very quickly.
And of course, where possible, make sure you collect a
database... and measure your results.
What could you offer for FREE? Write down a few ideas now... and
start implementing this stuff.
It could have an almost overnight effect on your sales.
---------------------------------------------------------------------
Scott Bywater is a professional direct response copywriter and
the author of Cash-Flow Advertising. To get a complimentary copy
of his special report '7 Ways To Increase Your Turnover... No
Matter What The State Of The Economy' (valued at $29.95) and a
free subscription to his "Copywriting Selling Secrets" ezine
where you'll discover how to write ads and sales letters that
make people line up and practically beg you to do business
with them visit his web site at:
http://www.copywritingthatsells.com.au
--------------------------------------------------------------
Free ebook
You can sell over 2,000,000 products from 4,000 brands from your home!
www.myaffiliateprogram.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Ezines-R-Us Advertiser Ads
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
START A BUSINESS FREE? UNBELIEVABLE! CHECK IT OUT YOURSELF!
We're So Sure Our System Works We'll Let You TRY IT FOR FREE!
FREE Product*. Business,.. Websites, FREE Support & Training
Six-Year Old Debt-Free Company!... Great Compensation Plan!
*Product S&H $2.95... http://www.automaticbuilder.com/19367
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Make money recycling cell phones.
Get your free cell phone recycling eBook.
Visit http://tinyurl.com/b6ojt
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Ezines-R-Us
Ezine publishers can earn 40% commissions on advertising sales
by promoting Ezines-R-Us.com http://www.ezines-r-us.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
That's all for this time - thanks for reading!
To contact us, go to: http://www.esworldmarketing.com/contactus.html
Your success is our success!
(c) 2001-2005 ES World Marketing
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> OUR MISSION
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
We, at The Winning AdVantage, are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Subscribe & Un-subscribe Instructions
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
To subscribe to or unsubscribe from The Winning AdVantage eZine,
visit our Web site at: http://www.esworldmarketing.com/blog/ezine/
Look for the "Remove" button at the lower left side of the page to unsubscribe.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
***************************************************************
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
THE WINNING ADVANTAGE eZINE
Saturday, November 19, 2005
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The Winning AdVantage eZine is dedicated to your Home-based Internet Marketing Business Success.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com/blog/ezine/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
In This Issue:
-----------------
1. Message from the Editor
2. Feature Article - "How To Make A Fortune From Unique 'Resistance Free' Advertising"
by Scott Bywater
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Dear Reader,
Thanks and WELCOME!
As always, I hope you'll enjoy and profit from reading "The Winning AdVantage".
Please feel free to post your comments at the bottom of this blog post. I am here
to help and welcome any help or advice you may offer.
Wishing you success,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com
P.S. If you like this ezine, please forward it to your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to hear from you.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
-------------------------------------------------
"Test Drive" the Secrets of a Marketing Genius Who
Turned $25 into $54,700,000 in Online Sales!
-------------------------------------------------
For a limited time only, you can get your own trial copy
of "Insider Secrets," the Internet's best-selling system for
starting a highly profitable Internet business.
Developed by a man who has earned over $54,700,000 online,
this guaranteed system will show you how you can start your
own Internet business in less than 48 hours... build a
top-selling web site for less than $100... find hot products
to sell in less than 20 minutes... and MUCH more!
To start your trial right away, visit:
http://www.marketingtips.com/trialcourse/t/811439
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Feature Article
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
How To Make A Fortune From Unique 'Resistance Free' Advertising
Copyright © 2005 Scott Bywater
Copywriting That SELLS
http://www.copywritingthatsells.com.au
The trouble with trying to sell anything to anybody... especially
with ads and sales letters... is buyer resistance. So how do you
completely eliminate the resistance to your offer?
It's easy when you learn this secret...
One of the most powerful offers you can use in your advertising
is the word Free.
But, you may well ask... how can I make a profit giving my
products and services away without charging for them?
Which is the exact reason why you need to understand the 'LVC
Formula' - it stands for the Lifetime Value of a Client!
Here's how it works. Let's imagine for a moment you own a beauty
salon. Now if you get a new customer, they may pay you $80 for
their first treatment.
But how much is this $80 client really worth?
After all, most clients will continue to buy off you for many
years to come.
For instance, let's imagine your average client returns for a
beauty treatment 8 times a year... and remains a client for 2
years.
$80 (price of consultation) x 8 (purchases a year) x 2 (number of
years)
Now if you have a calculator handy, you'll work out the value of
this client as $1280.00.
And if your profit margin is 40% this calculates to a $512 profit
per client.
Let's imagine we sent a letter to all the nearby businesses
offering women a free manicure valued at $30.00 (I'm not a beauty
therapist, so please forgive me if all these figures are way
out).
And if the manicure costs you $7 in products and 30 minutes of
your time (which if you're not busy... you'd just be sitting on
your butt anyway!)
So effectively the $7 investment could have just made you $512 in
profit.
And how easy is it to give away a free manicure?
Or for other industries...
* A free car service
* A free dancing lesson
* A free consultation
* A free ice cream
* A free report of some sort
The secret lies in giving away something which has a high
perceived value, but actually costs you very little to produce.
Why does it work so well?
Using the word 'Free' in your advertising STOPS inertia. You see,
people are happy with their current hairdresser... or their
mechanic.
But when they get an opportunity to trial a product or service
for FREE - there's something irresistible and risk free about it,
isn't there?
A word of warning though. Make sure you offer the best possible
service... otherwise people will not come back, and you'll get a
bad name very quickly.
And of course, where possible, make sure you collect a
database... and measure your results.
What could you offer for FREE? Write down a few ideas now... and
start implementing this stuff.
It could have an almost overnight effect on your sales.
---------------------------------------------------------------------
Scott Bywater is a professional direct response copywriter and
the author of Cash-Flow Advertising. To get a complimentary copy
of his special report '7 Ways To Increase Your Turnover... No
Matter What The State Of The Economy' (valued at $29.95) and a
free subscription to his "Copywriting Selling Secrets" ezine
where you'll discover how to write ads and sales letters that
make people line up and practically beg you to do business
with them visit his web site at:
http://www.copywritingthatsells.com.au
--------------------------------------------------------------
Free ebook
You can sell over 2,000,000 products from 4,000 brands from your home!
www.myaffiliateprogram.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Ezines-R-Us Advertiser Ads
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
START A BUSINESS FREE? UNBELIEVABLE! CHECK IT OUT YOURSELF!
We're So Sure Our System Works We'll Let You TRY IT FOR FREE!
FREE Product*. Business,.. Websites, FREE Support & Training
Six-Year Old Debt-Free Company!... Great Compensation Plan!
*Product S&H $2.95... http://www.automaticbuilder.com/19367
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Make money recycling cell phones.
Get your free cell phone recycling eBook.
Visit http://tinyurl.com/b6ojt
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Ezines-R-Us
Ezine publishers can earn 40% commissions on advertising sales
by promoting Ezines-R-Us.com http://www.ezines-r-us.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«»
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~That's all for this time - thanks for reading!
To contact us, go to: http://www.esworldmarketing.com/contactus.html
Your success is our success!
(c) 2001-2005 ES World Marketing
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> OUR MISSION
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
We, at The Winning AdVantage, are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Subscribe & Un-subscribe Instructions
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
To subscribe to or unsubscribe from The Winning AdVantage eZine,
visit our Web site at: http://www.esworldmarketing.com/blog/ezine/
Look for the "Remove" button at the lower left side of the page to unsubscribe.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
***************************************************************
Copyright 2001-2005 The Winning AdVantage Ezine All rights reserved
The Winning AdVantage is a publication of ES World Marketing.
PO Box 361347
Decatur, GA 30036 USA
877-837-0195
The Winning AdVantage is a publication of ES World Marketing.
PO Box 361347
Decatur, GA 30036 USA
877-837-0195
posted by The Winning AdVantage eZine at 11/19/2005 04:01:00 PM
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