The Winning AdVantage eZine

The Winning AdVantage is devoted to helping its subscribers develop their marketing skills and promote their Internet businesses and opportunities. This periodic publication features tips and how-to articles about such topics as ad copy writing, finding good free or inexpensive places to post ads, and other issues related to making money on the Internet.

Friday, October 28, 2005

A Simple Sales Strategy: Turn Customers Into Raving Fans!

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That's all for this time - thanks for reading!

To contact us, go to: http://www.esworldmarketing.com/contactus.html

Your success is our success!
(c) 2001-2005 ES World Marketing

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> OUR MISSION
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

We, at The Winning AdVantage, are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.

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=>> Subscribe & Un-subscribe Instructions
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To subscribe to or unsubscribe from The Winning AdVantage eZine,
visit our Web site at: http://www.esworldmarketing.com/blog/ezine/
Look for the "Remove" button at the lower left side of the page to unsubscribe.

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Copyright 2001-2005 The Winning AdVantage Ezine All rights reserved
The Winning AdVantage is a publication of ES World Marketing.
PO Box 361347
Decatur, GA 30036 USA
877-837-0195

Monday, October 24, 2005

Alleviate Your Internet Marketing Stress

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Copyright 2001-2005 The Winning AdVantage Ezine All rights reserved
The Winning AdVantage is a publication of ES World Marketing.

Monday, October 17, 2005

What Marketing Can Do For You

Copyright © 2005 Michele Pariza Wacek

Over the years, I've had dealings with some business owners
who have a rather skewed perception of marketing. They think
you throw a few ads out there, get a couple of press releases
printed and voila! You're a big success. Oh, if it only were
that easy. (Although if it were, I probably wouldn't have a
job.) So realistically, what marketing can do for you? Read on.

Sunday, October 16, 2005

Turn Your Email Sign-Off Into Results!

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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
THE WINNING ADVANTAGE eZINE
Sunday, October 16, 2005
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

The Winning AdVantage eZine is dedicated to your Home-based Internet Marketing Business Success.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com/blog/ezine/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

In This Issue:
-----------------

1. Message from the Editor

2. Feature Article - "Turn Your Email Sign-Off Into Results: Seven-Step Checklist for Success"
by Kathy Gulrich

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Dear Reader,

Thanks and WELCOME!

As always, I hope you'll enjoy and profit from reading "The Winning AdVantage".
Please feel free to post your comments at the bottom of this blog post. I am here
to help and welcome any help or advice you may offer.

Wishing you success,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com

P.S. If you like this ezine, please forward it to your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to hear from you.

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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Feature Article
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Turn Your Email Sign-Off Into Results: Seven-Step Checklist for Success
Copyright 2005 Kathy Gulrich

Okie dokie. The basics. What exactly is an email sign-off?

Your sign-off is the part of your email -- with your name,
company, phone, etc. -- that comes right after your text
message.

To be honest, I find most email sign-offs pretty boring.
(And I find some of them pretty annoying!)

Most often, however, I see lost opportunities.

In this article, we'll be taking a look at how just a few
simple changes to your email signature can make a BIG
difference to your business.

Let's explore....

1 - NO SIGN-OFF, NO RESULTS

I think it's incredible -- since most of the emails I get
are from coaches and small business owners -- but I get at
least a couple of emails a day with absolutely no sign-off
at all.

That's right. No company name, and no contact information.
Emails sometimes even arrive without the sender's last
name!

This is not only a waste of a perfect marketing
opportunity, it's pretty bad business. There's nothing
professional about a business email without basic business
information.

2 - START WITH THE BASICS

Every email you send out should include basic information
about you and your company:

* Your name (first and last)
* Company Name
* Business phone
* Email address

Tip: Why include your email address here, when the reader
can see it at the top of the email? Simply because it's
easier for the reader to have all of your contact
information in one place -- especially if he decides to add
it to his address book or contact manager.

A basic email signature might also include:

* Your title or business designation
* Company logo and/or tag line
* Your photo
* Fax and/or cell phone number
* Website address

Tip: If you include any graphics (photo, logo, etc.) be
sure to use small files that will download quickly and
easily for the reader. (For me, any file I need to wait
for falls into that 'annoying' category.)

3 - WHAT'S IN IT FOR YOU?

Here's the deal. Your email signature is the perfect place
to include information about your business, your products,
or your services. Why?

* You're writing -- or responding -- to someone you know is
already interested in you, or your business
* You know your message will be seen
* Email is a natural place to describe something new, or
interesting
* It's totally non-intrusive
* It's easy
* It doesn't cost you a thing!

So, take a minute to think about something about your
business -- or your products -- that you'd like to tell
people about. For example:

* Your upcoming workshop, seminar, or teleclasses
* Your book or audio product
* An improvement you've made to an existing product or
program
* New business location, or expanded business hours
* Your new website

Choose one of these ideas now, and take it through the next
few steps in this article....

4 - WHAT'S IN IT FOR THEM?

To illustrate, let's say you decide to use your email
signature to tell people about an upcoming teleclass.

I can imagine several answers to the question, "What's in
it for you?"

* new business leads
* 'live' interaction with solid business prospects
* revenue (if you're charging a fee for the class)
* opportunity to introduce participants to your other
products and services
* getting your name out into the business community
* opportunity to shine as an expert in your field
* word-of-mouth advertising from your teleclass participants

If you'd like your email signature to attract new clients
-- and sales -- be sure to focus on "What's in it for THEM?"

Going back to the teleclass example, what will participants
get out of it? (information, fun, interaction, difficult
to find facts or tips, a plan/strategy, etc.)

What problem do they have that this teleclass will help
resolve? Where are they struggling? (stress, frustration,
ill health, isolation, financial troubles, need more
clients, lack of confidence, etc.)

Jot down at least two benefits your reader will get from
your product. And then write a sentence or two that simply
tells them this -- and shows them how to order or sign up
(live links, please!).

Add your contact information, and you've got a powerful
email signature!

Tip: To improve your results, add an offer -- or a reason
for the reader to take action NOW.

5 - SHORT AND SWEET

Remember I said that email signatures are totally
non-intrusive? I was describing clear, concise,
well-written email signatures; yours, I hope!

Take a quick peek into your email "Sent" box. If you're
anything like me, most emails you send out are 10-20 lines
long. Many are probably only 2-3 lines.

Don't write an email signature that's longer than most of
your emails!

I'm a member of several email list-serves (coaching,
writing, publishing) and not suprisingly, every one of them
has rules about email signatures. The maximum 'suggested'
length is between 7-8 lines.

Use this length recommendation as a guide when developing
yours. Think 3-4 lines to get your marketing message
across, and 3-4 lines for your basic contact information.
That's all you need.

6 - THE TECH OF IT ALL

Okay, one question that often pops up is whether to use a
"text only" or "html" email sign-off (often called
'signature' in your mail program).

In my mind, that totally depends on your audience.

If you work with a fairly tech-savvy group of people, and
would like to add the graphics and formatting that are
possible with html, go for it. For some audiences,
however, html is a mistake -- since it'll show up as an
unreadable mass of code if they don't have the software to
decode it properly.

Not sure? Stick to simple text email messages and
sign-offs.

In the past couple of years, email signatures have become
incredibly simple to do (technically, that is!). Here's
where to find basic instructions from two of the most
popular email programs:

Outlook: Tools > Options > Mail Format > Signatures
AOL: Mail > Set Mail Signatures > Create

For other mail programs, check the Help menu, or write to
customer support. These days, virtually every ISP will has
a way for you to add an email signature -- with or without
a marketing message -- quickly and easily.

Tip: Take a minute or two right now to write a new email
signature, and get it into your email account.

7 - KEEP 'EM FRESH

Ever have this experience: You drive past the same
billboard day after day, and after while, you literally
don't see it at all?

The same holds true for email sign-offs. After several
emails with the same sign-off, your readers won't 'see' it
any more. So write several sign-offs -- for the same
product, or for different products or programs -- to keep
them fresh and new.

Each time you write one, ask yourself:

* Does it meet your marketing objective? (What's in it for
you?)
* Does it offer a real benefit to your reader? (What's in
it for them?)
* Is it clear and concise? (7-8 lines, including your
contact information)

Use these three questions as guidelines, and you'll be well
on your way to creating email sign-offs that'll attract
customers -- and increase sales.

About the Author:

Best-selling author Kathy Gulrich helps clients get from
idea, to action, to results - more quickly, and more easily
- whether they're looking to write a book, develop a new
product, or market their product or business. Clients love
her direct, no-nonsense approach - and her gentle
insistence on great results. Find out for yourself: Check
out one of Kathy's teleclasses, or pick up a free
worksheet, at http://www.smARTbusinessCoaching.com

----------------------------------------------------------

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Copyright 2001-2005 The Winning AdVantage Ezine All rights reserved
The Winning AdVantage is a publication of ES World Marketing.

Wednesday, October 12, 2005

3 Elements to a Deal-Sealing Classified Ad

Make Money With Us
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
THE WINNING ADVANTAGE eZINE
Wednesday, October 12, 2005
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

The Winning AdVantage eZine is dedicated to your Home-based Internet Marketing Business Success.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com/blog/ezine/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

In This Issue:
-----------------

1. Message from the Editor

2. Feature Article - "3 Elements to a Deal-Sealing Classified Ad"
by Donald Lee

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Dear Reader,

Thanks and WELCOME!

As always, I hope you'll enjoy and profit from reading "The Winning AdVantage".
Please feel free to post your comments at the bottom of this blog post. I am here
to help and welcome any help or advice you may offer.

Wishing you success,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com

P.S. If you like this ezine, please forward it to your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to hear from you.

===========================================================

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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Feature Article
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

3 Elements to a Deal-Sealing Classified Ad
by Donald Lee

Have you ever wondered why your perfectly fine classified
ad fails to attract the attention you desire? There should
be dozens-no, hundreds-of perspective buyers swamping
your e-mail inbox with offers. After all, you are offering
a mint baseball card, a vintage coat, pristine used car,
those wholesale-priced sporting goods, and whatever other
attractive items are in your inventory. Instead, you only
have a slow trickle of questions, a handful of sales. What
gives? More than likely, your sales are slow because you
have not mastered the three techniques of writing a
classic classified ad.

Of course, give yourself credit for recognizing one
important facet of today's selling world. You decided
to sell your stuff at an online classified site. As anybody
in the business knows, online classified ads get you more
privacy, a broader selection of buyers, and a wealth of
tools to help you keep tabs on your transactions. When
compared to a newspaper, cyberspace is also a wee bit
more spacious. There are billions of pages on the Web,
and only a few dozen in your typical neighborhood rag.
For you, that means a lot more space for your ad to say
the least.

With that space, however, comes great responsibility-and
great potential. The extra room gives you the freedom to
include as much product description and sale copy as you
want. You can't just slap together a whole bunch of
information, though. You need to use the three special ad
writing techniques that will attract buyers and seal the
deal: attention, interest, and action.

Attention. Make sure the buyer stops at your ad instead
of the thousands upon thousands of others out there in
cyberspace. Your ad's title is the first lure to grab his
or her attention, and the first component of a catchy
title is the item's best feature, whether it's the price,
the item's rarity, or its popularity. Next, be sure the
title includes keywords or other synonyms for your item
that a buyer might use in a search. For instance, a buyer
could search for "automobile" instead of "car," "pullover"
instead of "sweater."

Interest. Once you have the buyer's attention, hook them
with details. There is a direct relationship between the
amount of information you provide and the number of sales
you'll make. So describe the item as completely as
possible-size, color, material, designer, model-and
provide a clear, digital photo to finish the job where your
words leave off. Even offer your prospective customer the
item's history if possible.

Also, try to list as many possible benefits that your sales
item could offer the buyer. Come up with some that the
buyer probably wouldn't think of on his or her own. And
zone in on specific benefits. Use what you already know
about your target. For instance, if you were selling a car,
you know that whoever is looking at your ad is in need of
a vehicle. If your car is compact, perhaps the buyer is in
search of great gas mileage. Or perhaps it's power he or
she wants if your car is a sports model.

Action. Finish your ad strongly. Don't just suggest to the
buyer that you offer a great deal. Tell them it's a
fantastic offer that they can't pass up. Use phrases
like "Call me now before someone else does" or "Buy now,
this opportunity won't last long." Be cordial while you're
pressing the issue, of course. Thank them for reading your
ad and make sure they know you appreciate their business.

Most importantly, your customers will also value your
honesty throughout the whole ad. So whether it's the
attention, interest, or action you're shooting for, never
lie or exaggerate. Go so far to include any defects if your
product is not in mint shape. Your honesty will build
trust, and trust above all else makes an ad work. What's
more, it makes for repeat customers.

Remember, if you use all three of these elements-or four
if you include honesty. When you're finished with it, it
should read something like the two examples below.

Example 1:

Discover the beauty of a Forest Hill Home
2500 sq. ft. home, 4 bedroom, 3 baths, double garage,
upgraded kitchen, 12 ft. ceilings. This open concept house
is situated in a historical landmark district of Rhode
Island. It's a wonderful neighborhood to raise your
family, with nearby schools and amenities.

(Insert your image or photo here.)

Call for an on-site appointment. Thanks for looking!

Example 2:

Looking for an inexpensive used car that drives well?
only $4,950. 2003 Honda Civic, Limited Edition,
65,000 miles, manual transmission, CD, AM/FM radio,
power steering, low maintenance. Great on gas - this car
will save you $$$ on high gasoline prices.

(Insert your image or photo here.)

Send me a message now. Thanks for looking!

---------------------------------------------------

Donald Lee is the public relations manager for
Buysellcommunity.com. Buysellcommunity provides free
classified listing services for individuals and businesses
to market their products and services online. For global
and localized classifieds, please visit
http://www.buysellcommunity.com - Free Buy and Sell Classifieds

---------------------------------------------------

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Wednesday, October 05, 2005

What Is Marketing?

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THE WINNING ADVANTAGE eZINE
Wednesday, October 5, 2005
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

The Winning AdVantage eZine is dedicated to your Home-based Internet Marketing Business Success.

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The Winning AdVantage eZine

Friday, October 28, 2005

A Simple Sales Strategy: Turn Customers Into Raving Fans!

Monday, October 24, 2005

Alleviate Your Internet Marketing Stress

Monday, October 17, 2005

What Marketing Can Do For You

Sunday, October 16, 2005

Turn Your Email Sign-Off Into Results!

Wednesday, October 12, 2005

3 Elements to a Deal-Sealing Classified Ad

Wednesday, October 05, 2005

What Is Marketing?

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Friday, October 28, 2005

A Simple Sales Strategy: Turn Customers Into Raving Fans!

Monday, October 24, 2005

Alleviate Your Internet Marketing Stress

Monday, October 17, 2005

What Marketing Can Do For You

Sunday, October 16, 2005

Turn Your Email Sign-Off Into Results!

Wednesday, October 12, 2005

3 Elements to a Deal-Sealing Classified Ad

Wednesday, October 05, 2005

What Is Marketing?

Links

Previous Posts

Archives

About Me

Subscribe to The Winning AdVantage eZine

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The Winning AdVantage eZine