More Marketing Dope
Make Money With Us
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
THE WINNING ADVANTAGE eZINE
Tuesday, July 20, 2005
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com/blog/ezine/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
In This Issue:
-----------------
1. Message from the Editor
2. Feature Article - "More Marketing Dope"
by Joy Gendusa
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Dear Reader,
Thanks and WELCOME!
As always, I hope you'll enjoy and profit from reading "The Winning AdVantage".
Please feel free to post your comments at the bottom of this blog post. I am here
to help and welcome any help or advice you may offer.
Cordially yours,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com
P.S. If you like this ezine, please forward it to your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to hear from you.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Feature Article
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
More Marketing Dope
by Joy Gendusa
Direct marketing can make you very successful, but you've got
to understand the basics. Here are some more gems of the
industry that can take you from being a diamond in the rough to
the luminous bling-bling.
When advertising your product or service, honesty is not only
the legal and ethical path, but also the path to the highest
amount of repeat business.
Many times companies fall into the trap of trying to "lure"
customers in to their store. They make claims that are
technically true but are worded in a way that make them sound
better than they actually are. The company may not be
consciously trying to deceive their customer, but none the less
if exactly what is advertised is not delivered the customer will
feel deceived. This customer is not likely to do business with
this company no matter what their advertising offers in the
future. List the benefits of your product factually and deliver
what is promised and your customers will keep coming back.
When advertising, it is best to outline the benefits of your
product or service. Simply naming the features that it has may
not show what it can actually do for your customer.
Example: A car company releases a new model of car that
features "new indestructible porcelain brakes". This fact is
touted in all of their commercials but the cars aren't flying
off the lot. It is very likely that the customers in their
target market, mostly families that are concerned about safety,
have no idea what difference these brakes make in the
performance of the vehicle. If they had instead advertised the
benefit that the car is "equipped with brakes that can stop
your car three times faster" it would have given the customer a
compelling reason to be interested.
Think about what the benefit of your product or service is and
focus on that. If you are a computer maintenance company your
product may be "server management and database maintenance" but
you will be better off saying that you can help "increase office
productivity by allowing easier access to client files". Many
times your customers don't understand your business. That is
why they have to hire you. Make sure to explain to them not
only what you do, but how it can help them.
When a customer gives you their email address you have one more
way to get your message to them.
One of the best ways to supplement Direct Mail Marketing is
Direct Email Marketing. However, unlike direct mail marketing,
unsolicited email marketing is illegal. You can't just go out
and buy a list of email addresses and start sending to them.
There is one way to purchase lists for emailing called "opt in"
lists but this method is not recommended because the rate of
people on the list that actually "opt in" to receiving your
promo is very low. This is why you should always collect
customers' email addresses as you are getting their physical
addresses.
Also be sure not to slam your customers with too much email
promotion. I recommend not sending more than one email per week
to each client. Not only will this keep you from angering your
customers, it will also keep up the interest level and keep
your emails from getting deleted before they are even opened.
If your company is planning on emailing specials or a Monthly
Email Newsletter you will need to have this list for them to be
effective. If you are not planning on contacting customers and
prospects via email, you should be!
About The Author: Joy Gendusa founded PostcardMania in 1998,
her only assets a computer and a phone. By 2004 the company did
$9 million in sales and employed over 60 people. She attributes
her explosive growth to her ability to choose incredible staff
and her innate marketing savvy. Visit
http://www.postcardmania.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Make Money With Us!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
That's all for this time - thanks for reading!
To contact us, go to: http://www.esworldmarketing.com/contactus.html
Your success is our success!
(c) 2001-2005 ES World Marketing
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> OUR MISSION
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
We, at The Winning AdVantage, are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Subscribe & Un-subscribe Instructions
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
To subscribe to or unsubscribe from The Winning AdVantage eZine,
visit our Web site at: http://www.esworldmarketing.com/blog/ezine/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
***************************************************************
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
THE WINNING ADVANTAGE eZINE
Tuesday, July 20, 2005
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The Winning AdVantage eZine is dedicated to your Home-based Internet Marketing Business Success.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com/blog/ezine/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
In This Issue:
-----------------
1. Message from the Editor
2. Feature Article - "More Marketing Dope"
by Joy Gendusa
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Dear Reader,
Thanks and WELCOME!
As always, I hope you'll enjoy and profit from reading "The Winning AdVantage".
Please feel free to post your comments at the bottom of this blog post. I am here
to help and welcome any help or advice you may offer.
Cordially yours,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com
P.S. If you like this ezine, please forward it to your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to hear from you.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Feature Article
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
More Marketing Dope
by Joy Gendusa
Direct marketing can make you very successful, but you've got
to understand the basics. Here are some more gems of the
industry that can take you from being a diamond in the rough to
the luminous bling-bling.
When advertising your product or service, honesty is not only
the legal and ethical path, but also the path to the highest
amount of repeat business.
Many times companies fall into the trap of trying to "lure"
customers in to their store. They make claims that are
technically true but are worded in a way that make them sound
better than they actually are. The company may not be
consciously trying to deceive their customer, but none the less
if exactly what is advertised is not delivered the customer will
feel deceived. This customer is not likely to do business with
this company no matter what their advertising offers in the
future. List the benefits of your product factually and deliver
what is promised and your customers will keep coming back.
When advertising, it is best to outline the benefits of your
product or service. Simply naming the features that it has may
not show what it can actually do for your customer.
Example: A car company releases a new model of car that
features "new indestructible porcelain brakes". This fact is
touted in all of their commercials but the cars aren't flying
off the lot. It is very likely that the customers in their
target market, mostly families that are concerned about safety,
have no idea what difference these brakes make in the
performance of the vehicle. If they had instead advertised the
benefit that the car is "equipped with brakes that can stop
your car three times faster" it would have given the customer a
compelling reason to be interested.
Think about what the benefit of your product or service is and
focus on that. If you are a computer maintenance company your
product may be "server management and database maintenance" but
you will be better off saying that you can help "increase office
productivity by allowing easier access to client files". Many
times your customers don't understand your business. That is
why they have to hire you. Make sure to explain to them not
only what you do, but how it can help them.
When a customer gives you their email address you have one more
way to get your message to them.
One of the best ways to supplement Direct Mail Marketing is
Direct Email Marketing. However, unlike direct mail marketing,
unsolicited email marketing is illegal. You can't just go out
and buy a list of email addresses and start sending to them.
There is one way to purchase lists for emailing called "opt in"
lists but this method is not recommended because the rate of
people on the list that actually "opt in" to receiving your
promo is very low. This is why you should always collect
customers' email addresses as you are getting their physical
addresses.
Also be sure not to slam your customers with too much email
promotion. I recommend not sending more than one email per week
to each client. Not only will this keep you from angering your
customers, it will also keep up the interest level and keep
your emails from getting deleted before they are even opened.
If your company is planning on emailing specials or a Monthly
Email Newsletter you will need to have this list for them to be
effective. If you are not planning on contacting customers and
prospects via email, you should be!
About The Author: Joy Gendusa founded PostcardMania in 1998,
her only assets a computer and a phone. By 2004 the company did
$9 million in sales and employed over 60 people. She attributes
her explosive growth to her ability to choose incredible staff
and her innate marketing savvy. Visit
http://www.postcardmania.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
= = => Affiliates Wanted! <= = =
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Would you like to make $75/hr filling out surveys from home?
Startup takes less than two minutes! Click here now!
Make Money With Us!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«»
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~That's all for this time - thanks for reading!
To contact us, go to: http://www.esworldmarketing.com/contactus.html
Your success is our success!
(c) 2001-2005 ES World Marketing
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> OUR MISSION
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
We, at The Winning AdVantage, are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Subscribe & Un-subscribe Instructions
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
To subscribe to or unsubscribe from The Winning AdVantage eZine,
visit our Web site at: http://www.esworldmarketing.com/blog/ezine/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
***************************************************************
Copyright 2001-2005 The Winning AdVantage Ezine All rights reserved
The Winning AdVantage is a publication of ES World Marketing.
The Winning AdVantage is a publication of ES World Marketing.
posted by The Winning AdVantage eZine at 7/20/2005 12:49:00 PM
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