Increase New Customer Traffic To Your Business
Make Money With Us
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
THE WINNING ADVANTAGE eZINE
Wednesday, July 13, 2005
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com/blog/ezine/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
In This Issue:
-----------------
1. Message from the Editor
2. Feature Article - "Increase New Customer Traffic To Your Business"
by Joy Gendusa
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Dear Reader,
Thanks and WELCOME!
As always, I hope you'll enjoy and profit from reading "The Winning AdVantage".
Please feel free to post your comments at the bottom of this blog post. I am here
to help and welcome any help or advice you may offer.
Cordially yours,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com
P.S. If you like this ezine, please forward it to your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to hear from you.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Feature Article
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Increase New Customer Traffic To Your Business
by Joy Gendusa
One person tells another, who tells another, who tells another
and so on. You get the idea. Let's see how to make that an
actuality.
You have a great company and you provide the highest level of
customer service. But as the old cliché says: "A happy customer
tells a friend, an unhappy customer tells 10 friends." You don't
have to worry about the unhappy customer telling 10 friends
because you always do a great job and keep your customers
happy. But how do you increase the number of friends that your
happy customers are sending your way?
Plain and simple: You are going to have to reward them.
The reason that happy customers don't tell many other people
about your service is because most customers EXPECT good
customer service so the companies that provide it aren't at the
front of their mind. They have too many other things to worry
about on a daily basis.
By starting a Customer Referral Program you will give your best
customers a reason to want to tell other people about you.
Offering discounts or special incentives to customers who refer
another person or company to your business is a win-win
situation.
You may have medical licensing boards or other ethics
committees for your profession that restrict you from certain
types of rewards and rightly so due to conflicts of interest
that may arise. But you can always find something that you can
do to reward your customers when they refer someone to you.
Here is an example of a Customer Referral Program for a Direct
Mail Company and how it works:
"When you refer someone, and that person places an order, you
will receive a $25 credit that can be used toward any of said
company's services.
Each time this happens you will receive the $25 credit and
there is no limit, so feel free to go crazy referring your
friends to us. If you refer enough people who become customers
you could end up getting your next order FREE."
When you set up your own referral program you will want to do
two things:
First, make sure that the incentive you offer to your customers
is in proportion to the price of what you are selling. If your
least expensive service is $5000, then a $25 discount is
probably not going to be enough to get them interested in
spreading the word.
And secondly, you need to promote it. Make sure that your
customers know
about the new reward program by:
1) Having your sales associates mention it whenever someone
places an order.
2) Posting notices in your business if you have customer foot
traffic.
and
3) Sending out announcements to your customer address list on a
regular basis.
All of these things will help you to increase the number of
customers that you receive through word of mouth, and at the
same time help keep down your marketing costs. Is this a great
idea or what?
Offering discounts or special incentives to customers who refer
another person or company to your business is a win-win
situation.
Reward the customers that reward you. One of the greatest
compliments is when someone refers another or others to your
business.
About The Author: Joy Gendusa founded PostcardMania in 1998,
her only assets a computer and a phone. By 2004 the company did
$9 million in sales and employed over 60 people. She attributes
her explosive growth to her ability to choose incredible staff
and her innate marketing savvy. Visit her website at
http://www.postcardmania.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Earn great affiliate commissions from your Web site. Get the details here:
http://www.hearandplay.com/at.cgi/404710/affiliate.html
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Make Money With Us
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
That's all for this time - thanks for reading!
To contact us, go to: http://www.esworldmarketing.com/contactus.html
Your success is our success!
(c) 2001-2005 ES World Marketing
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> OUR MISSION
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
We, at The Winning AdVantage, are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Subscribe & Un-subscribe Instructions
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
To subscribe to or unsubscribe from The Winning AdVantage eZine,
visit our Web site at: http://www.esworldmarketing.com/blog/ezine/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
***************************************************************
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
THE WINNING ADVANTAGE eZINE
Wednesday, July 13, 2005
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The Winning AdVantage eZine is dedicated to your Home-based Internet Marketing Business Success.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com/blog/ezine/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
In This Issue:
-----------------
1. Message from the Editor
2. Feature Article - "Increase New Customer Traffic To Your Business"
by Joy Gendusa
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Dear Reader,
Thanks and WELCOME!
As always, I hope you'll enjoy and profit from reading "The Winning AdVantage".
Please feel free to post your comments at the bottom of this blog post. I am here
to help and welcome any help or advice you may offer.
Cordially yours,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com
P.S. If you like this ezine, please forward it to your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to hear from you.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Feature Article
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Increase New Customer Traffic To Your Business
by Joy Gendusa
One person tells another, who tells another, who tells another
and so on. You get the idea. Let's see how to make that an
actuality.
You have a great company and you provide the highest level of
customer service. But as the old cliché says: "A happy customer
tells a friend, an unhappy customer tells 10 friends." You don't
have to worry about the unhappy customer telling 10 friends
because you always do a great job and keep your customers
happy. But how do you increase the number of friends that your
happy customers are sending your way?
Plain and simple: You are going to have to reward them.
The reason that happy customers don't tell many other people
about your service is because most customers EXPECT good
customer service so the companies that provide it aren't at the
front of their mind. They have too many other things to worry
about on a daily basis.
By starting a Customer Referral Program you will give your best
customers a reason to want to tell other people about you.
Offering discounts or special incentives to customers who refer
another person or company to your business is a win-win
situation.
You may have medical licensing boards or other ethics
committees for your profession that restrict you from certain
types of rewards and rightly so due to conflicts of interest
that may arise. But you can always find something that you can
do to reward your customers when they refer someone to you.
Here is an example of a Customer Referral Program for a Direct
Mail Company and how it works:
"When you refer someone, and that person places an order, you
will receive a $25 credit that can be used toward any of said
company's services.
Each time this happens you will receive the $25 credit and
there is no limit, so feel free to go crazy referring your
friends to us. If you refer enough people who become customers
you could end up getting your next order FREE."
When you set up your own referral program you will want to do
two things:
First, make sure that the incentive you offer to your customers
is in proportion to the price of what you are selling. If your
least expensive service is $5000, then a $25 discount is
probably not going to be enough to get them interested in
spreading the word.
And secondly, you need to promote it. Make sure that your
customers know
about the new reward program by:
1) Having your sales associates mention it whenever someone
places an order.
2) Posting notices in your business if you have customer foot
traffic.
and
3) Sending out announcements to your customer address list on a
regular basis.
All of these things will help you to increase the number of
customers that you receive through word of mouth, and at the
same time help keep down your marketing costs. Is this a great
idea or what?
Offering discounts or special incentives to customers who refer
another person or company to your business is a win-win
situation.
Reward the customers that reward you. One of the greatest
compliments is when someone refers another or others to your
business.
About The Author: Joy Gendusa founded PostcardMania in 1998,
her only assets a computer and a phone. By 2004 the company did
$9 million in sales and employed over 60 people. She attributes
her explosive growth to her ability to choose incredible staff
and her innate marketing savvy. Visit her website at
http://www.postcardmania.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
= = => Affiliates Wanted! <= = =
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Earn great affiliate commissions from your Web site. Get the details here:
http://www.hearandplay.com/at.cgi/404710/affiliate.html
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Make Money With Us
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«»
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~That's all for this time - thanks for reading!
To contact us, go to: http://www.esworldmarketing.com/contactus.html
Your success is our success!
(c) 2001-2005 ES World Marketing
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> OUR MISSION
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
We, at The Winning AdVantage, are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Subscribe & Un-subscribe Instructions
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
To subscribe to or unsubscribe from The Winning AdVantage eZine,
visit our Web site at: http://www.esworldmarketing.com/blog/ezine/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
***************************************************************
Copyright 2001-2005 The Winning AdVantage Ezine All rights reserved
The Winning AdVantage is a publication of ES World Marketing.
The Winning AdVantage is a publication of ES World Marketing.
posted by The Winning AdVantage eZine at 7/13/2005 06:10:00 AM
0 Comments:
Post a Comment
<< Home