How do I drive traffic to a brand new website?
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
THE WINNING ADVANTAGE eZINE
Sunday, April 24, 2005
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com/blog/ezine/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
In This Issue:
-----------------
1. Message from the Editor
2. Feature Article - "How do I drive traffic to a brand new website?"
by Richard Grady
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Dear Reader,
Thanks and WELCOME!
As always, I hope you'll enjoy and profit from reading "The Winning AdVantage".
Please feel free to post your comments at the bottom of this blog post. I am here
to help and welcome any help or advice you may offer.
Cordially yours,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com
P.S. If you like this ezine, please forward it to your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to hear from you.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
At my Software Give-away blog I am giving away software and ebooks.
The only "catch" is that we ask you to use the software and then tell me
what you think of it. How easy is that?
Yes, that's right! You get software and ebooks, at absolutely no cost to
you, to keep forever.
And that's not all; some of the software packages come with resell rights.
That means that you not only get FRËË software, you also get to sell it,
if you wish. All I ask is that you:
* Sign up for my rss feed (That's FRËË too!)
* Download the software
* Use the software
* Return to the blog and post your comments.
I will be posting new software regularly. So go now to:
http://software-give-away.blogspot.com/
and get all of the details.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Feature Article
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
How do I drive traffic to a brand new website?
Copyright 2005 Richard Grady
Every single day, more and more people upload brand new
websites to the Internet. I don't have any figures but
there must be hundreds of thousands of new pages being
added daily (if not considerably more!)
The one thing that all of these new websites need in order
to make their existence worthwhile is traffic, which leads
me to one of the most common questions I am asked and the
subject of this newsletter:
'How can you generate traffic to a brand new website?'
Of course, there are a number of different answers to this
question and what I would do myself is probably very
different to what a completely new Internet entrepreneur
would do. The reason I say this is that the first thing I
do when launching a new site is make use of my existing
website traffic by advertising the new site on my other
established sites. In addition, I have the luxury of a
large mailing list which I can use to drive traffic to the
new site.
I appreciate that anyone starting out in online business
won't have these options open to them (and in fairness,
neither did I when I first started), so let's look at
things from the beginning. Day one of your first
website.....
It is a fact that the quickest and probably most effective
way of bringing targeted traffic to your website is by
paying for it. Now before you rush off and sink $50 into
one of those '50,000 hits for $50' schemes, DON'T, this
isn't what I mean. Those schemes are largely a complete
waste of money. Even if you get the traffic that you are
promised (as opposed to some software script visiting your
site and pretending to be a visitor), it will not be
targeted and therefore there is a very low chance that the
traffic will generate sales. When I talk about buying
traffic, I mean by using the pay- per-click services
offered by most of the big search engines.
You probably already know the sort of thing I mean - for
example, Google Adwords. Pretty much any search on Google
will display a list of adverts down the right-hand side of
the page and these are all paid adverts. Every time you
click on one of them, the advertiser pays Google a fixed
amount which could be anything from 5 cents upwards
(depending upon how competitive the keyword is).
Pay-per-click allows you to be very selective about which
keywords your advert is shown for and this allows you to
target your advertising perfectly. Other big names in the
pay-per-click market include Overture, Espotting and
Findwhat.
Now, before you all start emailing me and saying that you
already knew about PPC let me just say that I am well aware
that people know about it. The problem (as I see it), is
that people aren't using this type of service because of
the fact that they don't want to spend any money on
advertising. That's all well and good but the fact is that
the Internet is getting more and more competitive each day
and the chances of you building a successful website
business from scratch without investing any money are tiny
to say the least.
If you want to attract a decent level of traffic to a brand
new website in a short period of time, it is almost a
necessity that you use pay-per-click on one of the main
search engines. If you don't, then the growth of your
traffic levels will be painfully slow and inconsistent at
best.
When I launched my very first websites I invested heavily
in pay-per-click advertising. At one point, I was spending
over $6000 a month on Google Adwords alone!!! Seriously I
really was spending that much money. It was a constant
battle to tweak the website sales copy and continue to test
the advertisement text just to make sure that my sales were
covering the advertising payments each month. At the time
I was probably just about breaking even but buying traffic
in this quantity meant that I was able to fine-tune my
sales pages and start to build up a list of mailing list
subscribers.
Once you have got to the stage where you know your sales
pages are converting visitors into buyers, then you can
start to gear up with other methods of getting traffic to
your site - writing articles, linking strategies, viral
methods (ebooks etc), using your eBay 'About Me' page,
using your link as a signature when you post on forums etc.
All of these methods will win you traffic (and in most
cases it will be completely free) but it will take time for
the traffic to build to a worthwhile level. If you rely
solely on free traffic, you really will be building your
business one hit at a time.
Of course, once the free methods of gaining traffic start
to pay off, you can begin to wind down your paid methods,
though you may not want to - after all, if you are earning
more in sales than you are paying for your pay-per-click
traffic, why stop it?
As your portfolio of websites grows, you will also be able
to share the traffic around a bit by linking to your own
sites and of course, if you are capturing your visitors
email addresses, you will be building a mailing list of
people interested in the products you are offering.
Like I say, I appreciate that the above may not be the
ground-breaking secret that you were hoping for but as with
so many things online, there really is no secret.
Achieving success is simply about taking action and whilst
you can succeed online by spending very little money, the
chances are that you will succeed a lot quicker by making a
bit of an investment. You don't have to be spending
thousands of dollars a month as I was but any new business
owner should be prepared to invest a few hundred dollars a
month in order to get things off the ground....
About the Author:
Richard Grady has been helping ordinary people earn online
since 1998. He writes a free newsletter which is published
every two weeks. To subscribe (and claim your free gifts),
visit: http://www.thetraderonline.com/newsletter.html
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
That's all for this time - thanks for reading!
To contact us, winning@esworldmarketing.com
Your success is our success!
(c) 2001-2005 ES World Marketing
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> OUR MISSION
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
We, at The Winning AdVantage, are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Subscribe & Un-subscribe Instructions
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
To subscribe or unsubscribe, visit our Web site at:
http://www.esworldmarketing.com/blog/ezine/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
***************************************************************
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
THE WINNING ADVANTAGE eZINE
Sunday, April 24, 2005
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The Winning AdVantage eZine is dedicated to the enhancement of your
Home-based Internet Marketing Business Success.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Home-based Internet Marketing Business Success.
Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com/blog/ezine/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
In This Issue:
-----------------
1. Message from the Editor
2. Feature Article - "How do I drive traffic to a brand new website?"
by Richard Grady
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Dear Reader,
Thanks and WELCOME!
As always, I hope you'll enjoy and profit from reading "The Winning AdVantage".
Please feel free to post your comments at the bottom of this blog post. I am here
to help and welcome any help or advice you may offer.
Cordially yours,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com
P.S. If you like this ezine, please forward it to your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to hear from you.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Software Give-away
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~At my Software Give-away blog I am giving away software and ebooks.
The only "catch" is that we ask you to use the software and then tell me
what you think of it. How easy is that?
Yes, that's right! You get software and ebooks, at absolutely no cost to
you, to keep forever.
And that's not all; some of the software packages come with resell rights.
That means that you not only get FRËË software, you also get to sell it,
if you wish. All I ask is that you:
* Sign up for my rss feed (That's FRËË too!)
* Download the software
* Use the software
* Return to the blog and post your comments.
I will be posting new software regularly. So go now to:
http://software-give-away.blogspot.com/
and get all of the details.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Feature Article
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
How do I drive traffic to a brand new website?
Copyright 2005 Richard Grady
Every single day, more and more people upload brand new
websites to the Internet. I don't have any figures but
there must be hundreds of thousands of new pages being
added daily (if not considerably more!)
The one thing that all of these new websites need in order
to make their existence worthwhile is traffic, which leads
me to one of the most common questions I am asked and the
subject of this newsletter:
'How can you generate traffic to a brand new website?'
Of course, there are a number of different answers to this
question and what I would do myself is probably very
different to what a completely new Internet entrepreneur
would do. The reason I say this is that the first thing I
do when launching a new site is make use of my existing
website traffic by advertising the new site on my other
established sites. In addition, I have the luxury of a
large mailing list which I can use to drive traffic to the
new site.
I appreciate that anyone starting out in online business
won't have these options open to them (and in fairness,
neither did I when I first started), so let's look at
things from the beginning. Day one of your first
website.....
It is a fact that the quickest and probably most effective
way of bringing targeted traffic to your website is by
paying for it. Now before you rush off and sink $50 into
one of those '50,000 hits for $50' schemes, DON'T, this
isn't what I mean. Those schemes are largely a complete
waste of money. Even if you get the traffic that you are
promised (as opposed to some software script visiting your
site and pretending to be a visitor), it will not be
targeted and therefore there is a very low chance that the
traffic will generate sales. When I talk about buying
traffic, I mean by using the pay- per-click services
offered by most of the big search engines.
You probably already know the sort of thing I mean - for
example, Google Adwords. Pretty much any search on Google
will display a list of adverts down the right-hand side of
the page and these are all paid adverts. Every time you
click on one of them, the advertiser pays Google a fixed
amount which could be anything from 5 cents upwards
(depending upon how competitive the keyword is).
Pay-per-click allows you to be very selective about which
keywords your advert is shown for and this allows you to
target your advertising perfectly. Other big names in the
pay-per-click market include Overture, Espotting and
Findwhat.
Now, before you all start emailing me and saying that you
already knew about PPC let me just say that I am well aware
that people know about it. The problem (as I see it), is
that people aren't using this type of service because of
the fact that they don't want to spend any money on
advertising. That's all well and good but the fact is that
the Internet is getting more and more competitive each day
and the chances of you building a successful website
business from scratch without investing any money are tiny
to say the least.
If you want to attract a decent level of traffic to a brand
new website in a short period of time, it is almost a
necessity that you use pay-per-click on one of the main
search engines. If you don't, then the growth of your
traffic levels will be painfully slow and inconsistent at
best.
When I launched my very first websites I invested heavily
in pay-per-click advertising. At one point, I was spending
over $6000 a month on Google Adwords alone!!! Seriously I
really was spending that much money. It was a constant
battle to tweak the website sales copy and continue to test
the advertisement text just to make sure that my sales were
covering the advertising payments each month. At the time
I was probably just about breaking even but buying traffic
in this quantity meant that I was able to fine-tune my
sales pages and start to build up a list of mailing list
subscribers.
Once you have got to the stage where you know your sales
pages are converting visitors into buyers, then you can
start to gear up with other methods of getting traffic to
your site - writing articles, linking strategies, viral
methods (ebooks etc), using your eBay 'About Me' page,
using your link as a signature when you post on forums etc.
All of these methods will win you traffic (and in most
cases it will be completely free) but it will take time for
the traffic to build to a worthwhile level. If you rely
solely on free traffic, you really will be building your
business one hit at a time.
Of course, once the free methods of gaining traffic start
to pay off, you can begin to wind down your paid methods,
though you may not want to - after all, if you are earning
more in sales than you are paying for your pay-per-click
traffic, why stop it?
As your portfolio of websites grows, you will also be able
to share the traffic around a bit by linking to your own
sites and of course, if you are capturing your visitors
email addresses, you will be building a mailing list of
people interested in the products you are offering.
Like I say, I appreciate that the above may not be the
ground-breaking secret that you were hoping for but as with
so many things online, there really is no secret.
Achieving success is simply about taking action and whilst
you can succeed online by spending very little money, the
chances are that you will succeed a lot quicker by making a
bit of an investment. You don't have to be spending
thousands of dollars a month as I was but any new business
owner should be prepared to invest a few hundred dollars a
month in order to get things off the ground....
About the Author:
Richard Grady has been helping ordinary people earn online
since 1998. He writes a free newsletter which is published
every two weeks. To subscribe (and claim your free gifts),
visit: http://www.thetraderonline.com/newsletter.html
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«»
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~That's all for this time - thanks for reading!
To contact us, winning@esworldmarketing.com
Your success is our success!
(c) 2001-2005 ES World Marketing
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> OUR MISSION
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
We, at The Winning AdVantage, are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Subscribe & Un-subscribe Instructions
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
To subscribe or unsubscribe, visit our Web site at:
http://www.esworldmarketing.com/blog/ezine/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
***************************************************************
Copyright 2001-2005 The Winning AdVantage Ezine All rights reserved
The Winning AdVantage is a publication of ES World Marketing.
The Winning AdVantage is a publication of ES World Marketing.
posted by The Winning AdVantage eZine at 4/24/2005 12:47:00 PM
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