Shopping Carts For The Faint Of Heart

LEARN HERE HOW TO GET INDEXED BY YAHOO! AND MSN IN ABOUT AN HOUR!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
THE WINNING ADVANTAGE eZINE
Friday, April 29, 2005
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

The Winning AdVantage eZine is dedicated to the enhancement of your
Home-based Internet Marketing Business Success.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com/blog/ezine/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

In This Issue:
-----------------

1. Message from the Editor


2. Feature Article - "Shopping Carts For The Faint Of Heart"
by T. O' Donnell

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Dear Reader,

Thanks and WELCOME!

As always, I hope you'll enjoy and profit from reading "The Winning AdVantage".
Please feel free to post your comments at the bottom of this blog post. I am here
to help and welcome any help or advice you may offer.

Cordially yours,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com

P.S. If you like this ezine, please forward it to your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to hear from you.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

=>> Software Give-away

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

At my Software Give-away blog I am giving away software and ebooks.
The only "catch" is that we ask you to use the software and then tell me
what you think of it. How easy is that?

Yes, that's right! You get software and ebooks, at absolutely no cost to
you, to keep forever.

And that's not all; some of the software packages come with resell rights.
That means that you not only get FRËË software, you also get to sell it,
if you wish. All I ask is that you:

* Sign up for my rss feed (That's FRËË too!)
* Download the software
* Use the software
* Return to the blog and post your comments.

I will be posting new software regularly. So go now to:
http://software-give-away.blogspot.com/
and get all of the details.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Feature Article
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


Shopping Carts For The Faint Of Heart
by T. O' Donnell

The chief criteria for judging an ecommerce shopping cart
are the number of credit card processors and shipping
services it supports, and the number of people that support
*it*.

Why? Because credit card processors and shipping services
mutate all the time. Your cart will require updating. Which
service works today may go out of business tomorrow, and
leave you with the orders piling up.

Other important criteria are how easy it is to set up, and
add products, and how easy it is for the customer to use.

When you set up your shop test it using a wide variety of
the oldest and buggiest browsers you can find. If your web
store works under them you're home and dry.

Here are the cheapest, simplest, and most effective carts
I've found:

1. Oscommerce (free) - http://www.oscommerce.com

A very good, full-featured, cart. Uses Php and MySQL. Not
easy to set up for a 'newbie'. Cookies are used to track the
order. If you have PhpMyAdmin installed in your web account,
it's easier. Requires a customer to register before they can
make a purchase. Supports a wide range of credit-card
processors and shipping services.

Bad point: Technical support is limited to the Oscommerce
forums, which are not helpful to newbies.

Also, it may be a while before an update is available to a
payment module. These are done by unpaid enthusiasts.

Good point: Oscommerce is supported by thousands of unpaid
enthusiasts; this means updates do eventually arrive, and
it's less likely to go out of business, unlike a commercial
cart.

2. X-Cart (commercial) - http://www.x-cart.com

Similar to Oscommerce. Requires a customer to register
before they can make a purchase. Lots of features and
add-ons. Supports a wide range of credit-card processors and
shipping services.
Has an affiliate program add-on, and lets others sell
products though your cart.

3. Dansie Cart (commercial) - http://www.dansie.net

A well specified cart. Supports a wide range of credit-card
processors and shipping services.

Bad point: Apparently the Perl code is obscured, to make it
harder to copy, which is annoying if you want to customise
it.

3. Interchange (free) - http://www.icdevgroup.org

A version of the old Akopia / Minivend carts. Complex
product with lots of files and a lot of setting up to do. A
complete solution, and includes the option of third party
credit-card real-time order processing. Encrypts orders.

4. Agora (free) - http://www.agoracart.com

A Web-Store/Commerce.cgi hybrid.

5. The Commission Cart (commercial) -
http://www.siteinteractive.com

A CGI-based shopping cart which also functions as an
affiliate program. Other webmasters earn commissions by
signing up and linking to your site.

6. ShopFactory (commercial) - http://www.shopfactory.Com

Has a nice little wizard-based set-up. If you have a lot of
items in your shop, this is an option worth checking out.

This is a very valuable feature. A person who's set up CGI
scripts before will get the most out of this. Supports a
wide range of credit-card processors and shipping services.

Bad points: It's ugly, awkward, and uses JavaScript too
much.

7. WebGenie Shopping Cart Pro (commercial) -
http://www.webgenie.com

A simple, wizard-based option. Uses Javascript a bit, but
the main work is done by CGI scripts. It saves the credit
card information on your server.

It's for someone who hasn't set up a CGI script before.
Expensive for what you get, but it works. Option to buy it
on hire-purchase.

8. Actinic Catalog (commercial) - http://www.actinic.co.uk

Most suitable if you have lots of items in your store. It's
a 'wizard'-based PC program; you type in your information,
and the program sets up the store.

You should set up the default store as-is, then customise it
later. Supports a wide range of credit-card processors and
shipping services. A little complicated for an internet
newbie; there's quite a lot in it.

9. Order Maven (commercial) - http://www.briggsoft.com

A clever little program. It's a standalone Windows
executable, which the customer downloads. The customer
starts it up, chooses the product, enters their details, and
sends off their order like an email, with the credit card
details encrypted. It costs $29.00 at the time of writing.
No secure server or order page needed; it's all done on the
customer's PC at their leisure.

You need to customise it. Make sure you write your mail
server URL into the code. For the customer, the order module
is a 160kb download.

NOTE: Try to avoid carts that use cookies and javascript
only, or that tie you into only one secure server and
credit-card processor.
Also avoid web-based services that you lease only. They can
go out of business, leaving you flat.

Having read the above you should have eliminated quite a few
programs from your shopping list. They either won't work
properly with all browsers, or they won't encrypt your
order, or they want to tie you into their manufacturers'
secure order system at $40+ per month.

Another option is to get a bespoke system set up for you by
a specialist company. These cost thousands of dollars.
Aren't you glad you read this far?

About the author: T. O' Donnell
(http://www.tigertom.com/web-designer-london.shtml) is an
ecommerce and web site design consultant in London, UK.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«»

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

That's all for this time - thanks for reading!

To contact us, winning@esworldmarketing.com

Your success is our success!
(c) 2001-2005 ES World Marketing

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> OUR MISSION
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

We, at The Winning AdVantage, are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Subscribe & Un-subscribe Instructions
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

To subscribe or unsubscribe, visit our Web site at:
http://www.esworldmarketing.com/blog/ezine/

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

***************************************************************

Copyright 2001-2005 The Winning AdVantage Ezine All rights reserved
The Winning AdVantage is a publication of ES World Marketing.

How do I drive traffic to a brand new website?

LEARN HERE HOW TO GET INDEXED BY YAHOO! AND MSN IN ABOUT AN HOUR!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
THE WINNING ADVANTAGE eZINE
Sunday, April 24, 2005
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

The Winning AdVantage eZine is dedicated to the enhancement of your
Home-based Internet Marketing Business Success.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com/blog/ezine/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

In This Issue:
-----------------

1. Message from the Editor


2. Feature Article - "How do I drive traffic to a brand new website?"
by Richard Grady

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Dear Reader,

Thanks and WELCOME!

As always, I hope you'll enjoy and profit from reading "The Winning AdVantage".
Please feel free to post your comments at the bottom of this blog post. I am here
to help and welcome any help or advice you may offer.

Cordially yours,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com

P.S. If you like this ezine, please forward it to your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to hear from you.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

=>> Software Give-away

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

At my Software Give-away blog I am giving away software and ebooks.
The only "catch" is that we ask you to use the software and then tell me
what you think of it. How easy is that?

Yes, that's right! You get software and ebooks, at absolutely no cost to
you, to keep forever.

And that's not all; some of the software packages come with resell rights.
That means that you not only get FRËË software, you also get to sell it,
if you wish. All I ask is that you:

* Sign up for my rss feed (That's FRËË too!)
* Download the software
* Use the software
* Return to the blog and post your comments.

I will be posting new software regularly. So go now to:
http://software-give-away.blogspot.com/
and get all of the details.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Feature Article
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


How do I drive traffic to a brand new website?
Copyright 2005 Richard Grady

Every single day, more and more people upload brand new
websites to the Internet. I don't have any figures but
there must be hundreds of thousands of new pages being
added daily (if not considerably more!)

The one thing that all of these new websites need in order
to make their existence worthwhile is traffic, which leads
me to one of the most common questions I am asked and the
subject of this newsletter:

'How can you generate traffic to a brand new website?'

Of course, there are a number of different answers to this
question and what I would do myself is probably very
different to what a completely new Internet entrepreneur
would do. The reason I say this is that the first thing I
do when launching a new site is make use of my existing
website traffic by advertising the new site on my other
established sites. In addition, I have the luxury of a
large mailing list which I can use to drive traffic to the
new site.

I appreciate that anyone starting out in online business
won't have these options open to them (and in fairness,
neither did I when I first started), so let's look at
things from the beginning. Day one of your first
website.....

It is a fact that the quickest and probably most effective
way of bringing targeted traffic to your website is by
paying for it. Now before you rush off and sink $50 into
one of those '50,000 hits for $50' schemes, DON'T, this
isn't what I mean. Those schemes are largely a complete
waste of money. Even if you get the traffic that you are
promised (as opposed to some software script visiting your
site and pretending to be a visitor), it will not be
targeted and therefore there is a very low chance that the
traffic will generate sales. When I talk about buying
traffic, I mean by using the pay- per-click services
offered by most of the big search engines.

You probably already know the sort of thing I mean - for
example, Google Adwords. Pretty much any search on Google
will display a list of adverts down the right-hand side of
the page and these are all paid adverts. Every time you
click on one of them, the advertiser pays Google a fixed
amount which could be anything from 5 cents upwards
(depending upon how competitive the keyword is).

Pay-per-click allows you to be very selective about which
keywords your advert is shown for and this allows you to
target your advertising perfectly. Other big names in the
pay-per-click market include Overture, Espotting and
Findwhat.

Now, before you all start emailing me and saying that you
already knew about PPC let me just say that I am well aware
that people know about it. The problem (as I see it), is
that people aren't using this type of service because of
the fact that they don't want to spend any money on
advertising. That's all well and good but the fact is that
the Internet is getting more and more competitive each day
and the chances of you building a successful website
business from scratch without investing any money are tiny
to say the least.

If you want to attract a decent level of traffic to a brand
new website in a short period of time, it is almost a
necessity that you use pay-per-click on one of the main
search engines. If you don't, then the growth of your
traffic levels will be painfully slow and inconsistent at
best.

When I launched my very first websites I invested heavily
in pay-per-click advertising. At one point, I was spending
over $6000 a month on Google Adwords alone!!! Seriously I
really was spending that much money. It was a constant
battle to tweak the website sales copy and continue to test
the advertisement text just to make sure that my sales were
covering the advertising payments each month. At the time
I was probably just about breaking even but buying traffic
in this quantity meant that I was able to fine-tune my
sales pages and start to build up a list of mailing list
subscribers.

Once you have got to the stage where you know your sales
pages are converting visitors into buyers, then you can
start to gear up with other methods of getting traffic to
your site - writing articles, linking strategies, viral
methods (ebooks etc), using your eBay 'About Me' page,
using your link as a signature when you post on forums etc.
All of these methods will win you traffic (and in most
cases it will be completely free) but it will take time for
the traffic to build to a worthwhile level. If you rely
solely on free traffic, you really will be building your
business one hit at a time.

Of course, once the free methods of gaining traffic start
to pay off, you can begin to wind down your paid methods,
though you may not want to - after all, if you are earning
more in sales than you are paying for your pay-per-click
traffic, why stop it?

As your portfolio of websites grows, you will also be able
to share the traffic around a bit by linking to your own
sites and of course, if you are capturing your visitors
email addresses, you will be building a mailing list of
people interested in the products you are offering.

Like I say, I appreciate that the above may not be the
ground-breaking secret that you were hoping for but as with
so many things online, there really is no secret.
Achieving success is simply about taking action and whilst
you can succeed online by spending very little money, the
chances are that you will succeed a lot quicker by making a
bit of an investment. You don't have to be spending
thousands of dollars a month as I was but any new business
owner should be prepared to invest a few hundred dollars a
month in order to get things off the ground....


About the Author:

Richard Grady has been helping ordinary people earn online
since 1998. He writes a free newsletter which is published
every two weeks. To subscribe (and claim your free gifts),
visit: http://www.thetraderonline.com/newsletter.html


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«»

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

That's all for this time - thanks for reading!

To contact us, winning@esworldmarketing.com

Your success is our success!
(c) 2001-2005 ES World Marketing

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> OUR MISSION
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

We, at The Winning AdVantage, are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Subscribe & Un-subscribe Instructions
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

To subscribe or unsubscribe, visit our Web site at:
http://www.esworldmarketing.com/blog/ezine/

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

***************************************************************

Copyright 2001-2005 The Winning AdVantage Ezine All rights reserved
The Winning AdVantage is a publication of ES World Marketing.

How To Crank Out Killer Web Copy That Sucks In Money Like Crazy! Part 1

LEARN HERE HOW TO GET INDEXED BY YAHOO! AND MSN IN ABOUT AN HOUR!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
THE WINNING ADVANTAGE eZINE
Saturday, April 23, 2005
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

The Winning AdVantage eZine is dedicated to the enhancement of your
Home-based Internet Marketing Business Success.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com/blog/ezine/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

In This Issue:
-----------------

1. Message from the Editor


2. Feature Article - "How To Crank Out Killer Web Copy That Sucks In
Money Like Crazy! Part 1"
by Dan Lok

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Dear Reader,

Thanks and WELCOME!

As always, I hope you'll enjoy and profit from reading "The Winning AdVantage".
Please feel free to post your comments at the bottom of this blog post. I am here
to help and welcome any help or advice you may offer.

Cordially yours,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com

P.S. If you like this ezine, please forward it to your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to hear from you.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

=>> Software Give-away

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

At my Software Give-away blog I am giving away software and ebooks.
The only "catch" is that we ask you to use the software and then tell me
what you think of it. How easy is that?

Yes, that's right! You get software and ebooks, at absolutely no cost to
you, to keep forever.

And that's not all; some of the software packages come with resell rights.
That means that you not only get FRËË software, you also get to sell it,
if you wish. All I ask is that you:

* Sign up for my rss feed (That's FRËË too!)
* Download the software
* Use the software
* Return to the blog and post your comments.

I will be posting new software regularly. So go now to:
http://software-give-away.blogspot.com/
and get all of the details.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Feature Article
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


How To Crank Out Killer Web Copy That Sucks In Money Like Crazy! Part 1
Copyright © 2005 Dan Lok
Quick Turn Marketing International, Ltd.
http://www.WebsiteConversionExpert.com



Do you have writer's block?

Do you have trouble staring at a blank piece of paper and don't
know how to get started?

You're NOT alone.

Believe me, I know how tough it is to sit down and create killer
copy from scratch, especially if you're green. There are times
in my life when my mind is completely frozen and I can't write
squat.

Therefore, I've dug around in my Bags of Tricks and come up with
11 battle-tested ad themes that will help you blast through your
writer's block and crank out brilliant, cash-producing copy in
no time flat!

Plus... I'll give you suggestions on how to adapt these concepts
to your own business for maximum effectiveness!


======================================
KILLER CONCEPT #1
Problem, Magic Solve
======================================

This is one of the marketing profession's oldest and probably
most widely used ad themes. It has three distinct sections:
you state the problem (usually a pain your target market is
experiencing), you stir up the problem, and then you offer
your stuff as a solution for the problem.

Here's a great example...

Case Study #1 Craig Proctor's Real Estate Success System

"How You Can Make Well Over $ 100,000.00 Per Year As A Real
Estate Agent Working Less Than 40 Hours A Week.... Have A Top
Income AND A Life..... And NEVER Have To Make A Call You Dread
Or Waste Your Time With Unrealistic Sellers Or Insincere Buyers,
Ever Again."

The Problem: Most real estate agents are frustrated with the
income they're taking home. They're working their butts off and
they're totally burnt out. They hate cold calling. And they want
to work less and make more.

The Solution: If you buy Craig's stuff, you'll never have to
make a cold call again. You'll have dozens of highly qualified
prospects calling you. You'll be able to take weekends off.
You'll be able to get out from under the ridiculous workload.
Most importantly, you'll finally be able to make a 6-figure
income as a real estate agent.

The Lesson: Most people are looking for a quick fix. John
Carlton put it this way: "Most guys would like to eat a MAGIC
pill, go to bed, and wake-up in the morning with a beautiful
spouse and a million bucks in their bank account."

Always keep that in mind when you write. The quicker and easier
you can make it for 'em, the better. (And if you know where to
find that magic pill, PLEASE give me a call!)


======================================
KILLER CONCEPT #2
Tell Me A Good Story, and I'll Give You My Money.
======================================

Remember when you were a little kid? What was your favorite
thing? That's right. You asked your mom, "Read me a bedtime
story."

Stories sell. People love to hear a story. A story paints a
picture in the mind of the reader/consumer. A GOOD story can
communicate your message subliminally, by stimulating thoughts
and emotions. And the BEST stories remove the skepticism and
barriers that can prevent sales.

Here's a fantastic "tell me a story" headline example:

Case Study #2 - Grandma Ruby's Magic Pain Relief Cream

How An 82-Year-Old Great Grandma From Iowa Accidentally
Discovered An Amazing Secret That Will Almost Instantly
Erase Your Back And Joint Pain!

The ad goes on talking about how a little gray-haired,
82-year-old great grandma named Ruby Zimmerman from remote
farming town in Iowa was mixing up a batch of moisturizing cream
from her kitchen table... and how she accidentally stumbled upon
a formula that ends chronic joint and back pain. And so on.

Does your product or service have an interesting story?


======================================
KILLER CONCEPT #3
"I've Got A Secret"
======================================

Pssst. Hey, come here...closer. You wanna hear a really juicy
secret?

Gotcha!

You're probably leaning in to this newsletter right now, ready
to "get the secret." The desire to know is a powerful force.
It's led to the word 'secrets' being WAY over used, but that
is why it is used.

People are nosy as hell and they love to feel "in the know."
Everyone gets a kick out feeling like an insider and getting
special treatment because of their "secret" knowledge.

If you've got something, don't FLAUNT IT...TAUNT with it. Make
it appealing, alluring, and most of all TOP SECRET.and you'll
make the sale.

Check this out...

Case Study #3 - GuyGetsGirlT Guide

"Discover How To Pick-Up Beautiful Women So Easily, and So
Fast, You'll Have THREE Dates By The End Of This Weekend...
And a Girlfriend (if YOU want one) Soon After!"

Uncover Powerful Insider Secrets That Will Skyrocket Your Sex
Life And Make Wonderful Women Beg You To Date Them - Even If
You're Bald, Fat Or Ugly!

Pretty intriguing, huh? Every Mr. Wrong has dreamed of being
Mr. Right and has probably wondered "What do THEY have that I
don't?"

If you can identify an information pocket and then create the
"desire to know," in your prospects, you won't have to overcome
any objections they may have.they'll do that themselves!


======================================
KILLER CONCEPT #4
Put Your BIG Money Where You BIG Mouth Is - Guarantees
======================================

If you're selling stuff that delivers over-the-top, measurable
results that your customers can see, touch, smell, feel, or
count... then you're in a position to use this
amazingly-effective concept.

Case Study #4 - Marlon Sanders' Amazing Formula

Your Products Sell Like Crazy Or Triple-Your-Money-Back!
Discover the Amazing Formula that Sells Products Like Crazy!

"Oh no, Dan. I can't offer a guarantee. What if people rip me
off?"

You chicken...or should I say "Chicken Little." The sky isn't
falling!

Listen closely: People WILL rip you off no matter what you do.
It's part of the business. It doesn't matter what the hell you
do, some morons will use your product, return it, and ask for
a refund. Period.

You can't protect yourself from the "bad guys," but you can let
the "good guys" know that you're a "white hat," too. When you
offer a guarantee that you will reach into your own pocket to
"make things right"... you will flip a lot more customers who
would never otherwise consider trying your stuff. That's because
your guarantee has nudged them over the dividing line between
"Trust" and "No Trust."

Think about it: do you seriously give a damn if making a
handful of refunds will bring you an EXTRA one-hundred more
sales? Do the math. Calculate your numbers and you'll know
if this concept will work for you.


======================================
KILLER CONCEPT #5
"What's New, Pussycat?"
======================================

Most of us are interested in news of some kind. That's why
we've got newspapers, magazines, and 24-hour news channels.
And why do we buy "news" papers and watch television "news"
everyday? Because new discoveries fascinate us...especially,
news that is related to our individual preferences, biases,
and personal interests.

Press releases are the most common application for the news
headline, but they can also work in many other areas.

Case Study #5 - The Anti-Aging Super Serum

Amazing Anti-Wrinkle Breakthrough!

"Doctors Are Shocked By New 30 Second Face-Lift-In-A-Bottle
That Turns Back The Clock 10 Years In Only 60 Days"

"Recent Discovery Reverses Aging Beats Wrinkle-Reducing Retinol
By 150% It Surpasses Botox (While Being Safer)... And You'll
Save A Small Fortune! Read The Astonishing Story Below"

You get the idea?

If you have news to share -- a new product or a new use for an
old product, for example -- be sure to "install" that news into
your headline in a big way.

See you in Part 2.

Dan Lok



---------------------------------------------------------------------
Dan Lok is known as "The World's #1 Website Conversion Expert",
with a proven track record of selling over $25.7 million dollars
of merchandise and services. Dan has resuscitated copy that was
previously in "critical condition" and helped his clients to
double and triple their conversion rates. some as much as 417%!!!
More than 200 websites have been "Lok-ed" and loaded for
Internet action. Go to: http://www.WebsiteConversionExpert.com


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«»

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

That's all for this time - thanks for reading!

To contact us, winning@esworldmarketing.com

Your success is our success!
(c) 2001-2005 ES World Marketing

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> OUR MISSION
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

We, at The Winning AdVantage, are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Subscribe & Un-subscribe Instructions
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

To subscribe or unsubscribe, visit our Web site at:
http://www.esworldmarketing.com/blog/ezine/

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

***************************************************************

Copyright 2001-2005 The Winning AdVantage Ezine All rights reserved
The Winning AdVantage is a publication of ES World Marketing.

6 Critical Rules When Building An Affiliate Website

LEARN HERE HOW TO GET INDEXED BY YAHOO! AND MSN IN ABOUT AN HOUR!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
THE WINNING ADVANTAGE eZINE
Friday, April 22, 2005
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

The Winning AdVantage eZine is dedicated to the enhancement of your
Home-based Internet Marketing Business Success.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com/blog/ezine/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

In This Issue:
-----------------

1. Message from the Editor


2. Feature Article - "6 Critical Rules When Building An Affiliate Website"
by Anik Singal

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Dear Reader,

Thanks and WELCOME!

As always, I hope you'll enjoy and profit from reading "The Winning AdVantage".
Please feel free to post your comments at the bottom of this blog post. I am here
to help and welcome any help or advice you may offer.

Cordially yours,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com

P.S. If you like this ezine, please forward it to your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to hear from you.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

=>> Software Give-away

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

At my Software Give-away blog I am giving away software and ebooks.
The only "catch" is that we ask you to use the software and then tell me
what you think of it. How easy is that?

Yes, that's right! You get software and ebooks, at absolutely no cost to
you, to keep forever.

And that's not all; some of the software packages come with resell rights.
That means that you not only get FRËË software, you also get to sell it,
if you wish. All I ask is that you:

* Sign up for my rss feed (That's FRËË too!)
* Download the software
* Use the software
* Return to the blog and post your comments.

I will be posting new software regularly. So go now to:
http://software-give-away.blogspot.com/
and get all of the details.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Feature Article
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


6 Critical Rules When Building An Affiliate Website
Copyright 2005 Kurma Group


There are 6 rules you must use when building any affiliate
website if you want the website to make you any money.

Building Your Site Rule #1
Always have a strong headline.

No matter how great your sales copy is or how great your
content and information is. no one will stick around long
enough to read it unless you grab them with your headline.

Make sure you have a compelling enough headline to make the
person want to stay and read your information.

Building Your Site Rule #2
Make your home page a strong sales letter that combines
elements of an article and an endorsement.

The best way to have a sales letter that is not hyped up
and can still do a good "pre-sell" is to have a form of a
product "review" or "endorsement." What most people are
interested in is reading the pros and cons about a product.
Spend some time and dedicate the home page to a good
product, write a good "endorsement" article.

Building Your Site Rule #3
Stop hiding your links. Let your visitors read your
articles.

Some advocates of the old mini-site strategy advised you to
have NO other links on your site. There was supposed to be
just one other link - the BUY NOW link. And I think this
still works, but for merchant sites - not affiliate
websites.

Remember, your job is to PRE-SELL, not sell. You're not
trying to corner your potential customer, you're just
trying to gain their trust. The best way to gain their
trust is to offer them a bunch of useful advice and helpful
content. That means you'll need LINKS to all that good
stuff on your site.

Now remember, the other articles on your site should also
be "pre-selling" your readers - so one way or the other,
you will be able to gain their trust and get the sale.

Building Your Site Rule #4
Offer lots and lots of articles - all with easy navigation.

As PPC gets more and more expensive, it's getting harder
and harder to get qualified leads from search engine
advertising. It's also getting tougher and tougher to find
easy shortcuts to a #1 placement. A cheaper and more
effective strategy is to patiently work WITH the search
engines rather than trying to trick them or buy into them.

How do you work WITH the search engines? You offer content:
articles, reviews, specs. If you can provide the search
engines with what their users want, then the search engines
will gladly send you free traffic. Affiliates are taking a
strong turn towards doing search engine optimization and
search engines want to see content.

Building Your Site Rule #5
Add some other services and products to your site.

Focus your site on one niche AREA; then introduce
additional products or services in key spots throughout the
site. These additions should ALWAYS be tightly related to
your site theme. Your potential customers are introduced to
additional choices in the CONTEXT of an article or a
review. You're giving them additional ways to spend money
on you.

And by additional products, I mean products that you have
potentially created yourself - high ticket products that
can bring in a lot of money. High-ticket affiliate products
are OK as well.

Building Your Site Rule #6
Include an FAQ section - most critical!

Almost NO affiliate sites use this strategy. However, it's
one of the most powerful.

You're probably very well aware of the most common
questions people ask? Well, build them into your sales
letter/endorsement/article. Use sub-headlines to draw
attention to them. The quicker your visitors can find their
answers through your website, the quicker they will buy
from you and the more they will return to your site.

The above 6 rules should be followed very closely for every
affiliate site you ever launch. Together they optimize your
website to be the most profitable.


About the Author:

This article is written by Anik Singal, founder of
AffiliateClassroom.com. Anik Singal has developed his own
affiliate system that helped him earn well over $10,466 in
just 60 days. Now, he's looking for a few students to
train one step at a time.
http://www.AffiliateClassroom.com


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«»

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

That's all for this time - thanks for reading!

To contact us, winning@esworldmarketing.com

Your success is our success!
(c) 2001-2005 ES World Marketing

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> OUR MISSION
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

We, at The Winning AdVantage, are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Subscribe & Un-subscribe Instructions
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

To subscribe or unsubscribe, visit our Web site at:
http://www.esworldmarketing.com/blog/ezine/

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

***************************************************************

Copyright 2001-2005 The Winning AdVantage Ezine All rights reserved
The Winning AdVantage is a publication of ES World Marketing.

Using Free-Reprint Articles as a One-Way Link Back Strategy

LEARN HERE HOW TO GET INDEXED BY YAHOO! AND MSN IN ABOUT AN HOUR!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
THE WINNING ADVANTAGE eZINE
Wednesday, April 20, 2005
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

The Winning AdVantage eZine is dedicated to the enhancement of your
Home-based Internet Marketing Business Success.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com/blog/ezine/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

In This Issue:
-----------------

1. Message from the Editor


2. Feature Article - "Using Free-Reprint Articles as a One-Way Link Back Strategy"
by Bill Platt


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Dear Reader,

Thanks and WELCOME!

As always, I hope you'll enjoy and profit from reading "The Winning AdVantage".
Please feel free to post your comments at the bottom of this blog post. I am here
to help and welcome any help or advice you may offer.

Cordially yours,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com

P.S. If you like this ezine, please forward it to your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to hear from you.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

=>> Software Give-away

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

At my Software Give-away blog I am giving away software and ebooks.
The only "catch" is that we ask you to use the software and then tell me
what you think of it. How easy is that?

Yes, that's right! You get software and ebooks, at absolutely no cost to
you, to keep forever.

And that's not all; some of the software packages come with resell rights.
That means that you not only get FRËË software, you also get to sell it,
if you wish. All I ask is that you:

* Sign up for my rss feed (That's FRËË too!)
* Download the software
* Use the software
* Return to the blog and post your comments.

I will be posting new software regularly. So go now to:
http://software-give-away.blogspot.com/
and get all of the details.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Feature Article
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Using Free-Reprint Articles as a One-Way Link Back Strategy
Copyright © 2005 Bill Platt
the Phantom Writers
http://thePhantomWriters.com



UNDERSTANDING THE IMPORTANCE & CHALLENGE
OF GETTING INBOUND LINKS

With the advent of Google's Link Popularity algorythms, people
began to aggressively hunt for the almighty inbound links.

It is hard to get links back to one's site using freebie
strategies unless you want to spend your days posting comments
on guestbooks and setting up your own doorway pages on alternate
sites.

Google made this a bit tougher. Google started using a second
algorythm called PageRank. PageRank is a system that has been
designed with the intent of valuing the importance of a page in
the Link Popularity calculations. No longer does the sheer number
of links to a site matter. Instead, one must look at the quality
of the websites that link to their site.

This is the reason why posting comments on guestbooks barely gets
noticed. These are not quality links.

In this age of multiple domains on a single webserver, Google has
taken this into account too. If one has a hundred domains on the
same server, pointing back and forth to each other, this is of no
real value either as far as Google is concerned.

What is important to them is when sites that have been given a
PageRank of at least 4, and those sites point to another site
that does not reside on the same I.P. address or webserver. As
far as Google is concerned, this is usually another unrelated
person who is pointing to a valuable resource. That is why this
type of link has a better overall value to Google.

Anything else is looked upon as an attempt to skew the search
results without good cause.

Google realizes that we all have the need to promote ourselves,
and that we will do so with our own selfish interests at heart.
Our own selfish interests do not necessarily reflect the
interests of Google's search users. So, Google works hard
to weed out our selfish attempts at shoddy self-promotion.


THE CONCEPT OF RECIPROCAL LINKING

When webmasters realized the complexities of the Google ranking
systems, they began to understand that they needed to go off of
their own server to find those all-important inbound links.

Always looking for the easy way, many webmasters turned to
reciprocal linking strategies. Those who are selling these
concepts are doing so on the premise that it is an easy and
inexpensive way to build inbound links.

To get the reciprocal link, you are supposed to go to the search
engines and find a site that looks like it has content similar to
yours, but not a direct competitor.

Next, you should check to see that the site you are looking at
has a PageRank of 4 or higher.

Then, you are to put a link to that site on your own domain.

Once you have completed the above steps, you are to contact the
webmaster that owns the site you just linked to and to tell them
nicely that you have placed a link to their site, and would they
be kind enough to put your link on their website?

TIP: My site clearly states that "I do not do reciprocal linking,
so do not ask." Believe it or not, I get a half dozen requests
every week for reciprocal links. Not only do I know that they did
not read my policy on reciprocal links which is linked to from my
contact page, I also know that they did not look at my site when
they are telling me that my site is related to theirs. ;-)

Read the site policies at the web sites you visit, and you might
be able to save yourself some time.


A week after you have done your linking campaign, you must go
back to the sites you contacted to see if your link is on their
site. If it is not, then you take their link off of your site.


THE LIE OF RECIPROCAL LINKING STRATEGIES

The people who sold you on reciprocal linking policies have
usually done so in order to sell you an ebook or their services.
Often, they will tell you that it is a simple and inexpensive
way to improve your inbound links and link popularity.

They are selling a lie, and let me tell you why.

Most sites that will agree to exchange links with you will do so
only if they have a PageRank of less than 4, or if your PageRank
is equal to or higher than theirs.

If your site or their site has a PageRank of less than 4, then
the other has not really gained any real value from the exchange.

It takes a lot of time to find people who will link to you, and
it takes even more time to validate that the link remains active.

Google has caught onto the reciprocal linking schemes too and
has started to penalize sites that provide two-way links to each
other, although the penalty is not as drastic as other penalties
can be.

I still have a few two-way links on my own domains, but that is
fine, as they are not for the benefit of the search engines, but
for the benefit of my visitors.

Personally, my time is much too valuable to play the reciprocal
linking game. That is something that you should consider as well.

How long does it take you to score one reciprocal link of any
real value? How much is your time worth to you? How many dollars
do those link exchanges add to your bottom line?

In the end, it is about money, and how much money you are
generating for the time spent. After all, your time is worth
something too, right?

Treat yourself right. How much is your time worth? $10 an hour?
$20 an hour? $50 an hour? Now, calculate how many hours you have
spent on getting one reciprocal link that actually sent you one
visitor.

Let's suppose that your time is worth $20 an hour. And let us
further suppose that it takes you 3 hours to get one quality link
to your website. That link has cost you $60. Now how much traffic
does that link send you?

If your reciprocal linking efforts cost more than they return,
then they are a fool-hearty adventure.


THERE IS A BETTER WAY

You should not be wasting your time generating reciprocal links.
Instead, you should be expending your time and resources
generating one-way inbound links.

Imagine this. Suppose you could send out an advertisement for
your business that had a link back to your website included in
it. And suppose you would not have to beg or pay big bucks to get
your ad published in ezines or on websites. And then suppose that
the publishers and webmasters who saw your ad would be clammoring
to put it into their ezines or on their websites, at no
additional cost to you.

Can you imagine that being possible?

Well, it is possible. And it happens everyday.

Consider this. You are reading this article right now because you
are hoping that I can teach you something about how to make your
business more profitable.

And, you are reading this article in an ezine or on a website
right now.

Here is the deal. I am attempting to teach you how to do
something or about something. It does not matter what I am
teaching, so long as the topic of the article appeals to your
interests right now, and it is of interest to the people who,
like you, are most likely to visit my site and buy my services.

The ezine publisher or the webmaster read this article and
felt that it could be helpful to you and your goals. So, they
published it and made it available to you for your review.

When you reach the end of this article, you will see a nine line
by 65 character wide advertisement for my own business. In short,
it is called the "Resource Box" or the "About the Author
Information".

If I did my job well by attracting the interest of publishers and
webmasters and selling them on the idea of publishing my article,
and then attracted your attention to this article, I will see the
benefits of this endeavor.

If at the conclusion of this article, you feel educated or
entertained, then you will be more likely to read my Resource Box
and visit my website. Perhaps, you might even decide that you
would like to use my services to promote your own business. ;-)

If the publisher or webmaster who printed this article is
following the rules of publication, then you will be able to
click on the link to my website in the Resource Box.

Please note that I have not included a single link in the body of
the article. Links inside an article should be directed only to
third-party websites that provide a resource that will support
the context of your article.

For example, my favorite location to be published is:
http://www.YourMembership.net It is one of the few ezines I read
weekly, and boy howdy, I am tickled everytime they publish an
article of mine. Especially when you stop and realize that their
subscriber base consists of more than 700,000 web marketers and
that it costs over $2800 to buy a full-run ad there. I was
published there again in April of 2005. ;-)


YOU CAN DO THIS TOO

I tell people all of the time that they can write articles too.
Many don't believe me, but it is true. Everyone has something
that they can teach to someone else.

If you honestly feel that you cannot write your own articles,
then pay someone to write them for you. If you can write your
own basic and specialized knowledge down on paper, you can hire
others to edit it into an article that will be published.

When you have an article of good quality, you can either submit
it yourself to publishers and webmasters as a free-reprint
article, or you can pay someone who specializes in that activity
to do it for you.


IN THE END...

In the end, you will have your own articles in circulation that
will be published in ezines and on websites. Ezines can send you
a sudden flood of traffic, and websites can deliver the all-
important one-way inbound links that you need to grow your link
popularity and to bring potential customers to your website.

And guess what else? Once your article gets into circulation as a
free-reprint article, it can continue to be republished for years
to come, generating new traffic and sales for years to come.

Contrary to the results that are being generated from reciprocal
linking, free-reprint articles will actually permit you to earn
more money from your promotions than it will cost you to run your
promotions.



---------------------------------------------------------------------
Through his article distribution services, Bill Platt can
deliver your articles to 17,000+ publishers & webmasters eager
for fresh, good quality content. http://thePhantomWriters.com -
When you visit, be sure to use our contact form to ask about the
possibility of having us Edit or Write your articles for you.
--- 1400+ articles archived for easy reprint.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«»

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

That's all for this time - thanks for reading!

To contact us, winning@esworldmarketing.com

Your success is our success!
(c) 2001-2005 ES World Marketing

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> OUR MISSION
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

We, at The Winning AdVantage, are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Subscribe & Un-subscribe Instructions
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

To subscribe or unsubscribe, visit our Web site at:
http://www.esworldmarketing.com/blog/ezine/

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

***************************************************************

Copyright 2001-2005 The Winning AdVantage Ezine All rights reserved
The Winning AdVantage is a publication of ES World Marketing.

When to Use Free Stuff to Market Your Products and Services

LEARN HERE HOW TO GET INDEXED BY YAHOO! AND MSN IN ABOUT AN HOUR!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
THE WINNING ADVANTAGE eZINE
Sunday, April 17, 2005
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

The Winning AdVantage eZine is dedicated to the enhancement of your
Home-based Internet Marketing Business Success.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com/blog/ezine/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

In This Issue:
-----------------

1. Message from the Editor


2. Feature Article - "When to Use Free Stuff to Market Your Products and Services"
by Bill Platt


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Dear Reader,

Thanks and WELCOME!

As always, I hope you'll enjoy and profit from reading "The Winning AdVantage".
Please feel free to post your comments at the bottom of this blog post. I am here
to help and welcome any help or advice you may offer.

Cordially yours,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com

P.S. If you like this ezine, please forward it to your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to hear from you.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

=>> Software Give-away

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

At my Software Give-away blog I am giving away software and ebooks.
The only "catch" is that we ask you to use the software and then tell me
what you think of it. How easy is that?

Yes, that's right! You get software and ebooks, at absolutely no cost to
you, to keep forever.

And that's not all; some of the software packages come with resell rights.
That means that you not only get FRËË software, you also get to sell it,
if you wish. All I ask is that you:

* Sign up for my rss feed (That's FRËË too!)
* Download the software
* Use the software
* Return to the blog and post your comments.

I will be posting new software regularly. So go now to:
http://software-give-away.blogspot.com/
and get all of the details.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Feature Article
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

When to Use Free Stuff to Market Your Products and Services
Copyright © 2005 Bill Platt
TechCentral Publishing
http://TechCentralPublishing.com



SIT AND CONTEMPLATE THIS STORY

In 1999, I was contacted by a furniture company asking for
advice about how to turn around their internet business. It
seems that they were very successful in the non-digital,
real-world, business environment. They were a small enterprise
generating a few million dollars a year in sales for their
furniture products.

Yet, they had been on the internet for three years at that
time, and they had yet to sell their first piece of furniture
online.

As was explained to me, they were pumping the traffic through
their website to the tune of 100,000 unique visitors every
month. But, for some reason, they were selling zero products.

This was a manufacturing company who was trying to jump into
the retail market through their website.

I took a look at their site. Their products looked excellent.
Their website could have been tweaked to make it easier to
navigate. They could have changed the color scheme to make
it a bit more attractive and easier on the eyes.

But, the truth be known, manufacturers are not always the best
people to write the sales copy for their products. Sure, their
descriptions were great if they were using their websites to
reach out to more retailers and wholesale agents, but they were
trying to reach into the direct retail market.

They honestly needed a different type of copywriter to sit down
and write the sales copy for their products. They needed someone
who specialized in selling products to the end user rather than
someone who was good at selling to the people who wished to buy
and sell their products. They also needed a copywriter who
understood the nuances of using words to help drive targeted
traffic to their website through the search engines and online
advertising.

Each of these points helped them to better tailor their website
to reach their intended customers. But, the one point that
helped them to turn their bad money into good money was to
recognize that they Should Not give away a free office chair
every month to some lucky visitor.

I don't know if you realize it or not, but there are hundreds
of websites and ezines dedicated to help people to find free
stuff on the internet for the taking.

My ex-girlfriend spent a solid six months online looking for
free stuff and registering for give-aways. She was knocking
down anywhere from $300 to $500 per month just in free
products from the websites she visited.

The important question to ask yourself is this.

Did she ever intend to buy a single product from a single
website that she visited??? Nope. She was Not on the internet
to buy things. She was on the internet to Get free things.

In the previous 18 months, the furniture company that I was
advising had given away 18 office chairs with a value of $300
each.

As soon as they removed the monthly drawing for a free chair,
their traffic nearly dried up. As it turned out, 98% of their
site traffic was only dropping around to register for a chance
to win a free chair.

Now, our furniture company was ready to get down to the business
of selling chairs without wasting their resources on people who
were there only for the freebie.


THERE IS A TIME AND PLACE FOR EVERYTHING, INCLUDING "FREE"

So-called internet guru's jump up on their soapboxes and declare
that you should give away something in order to drive paying
customers to your website.

What kind of "customers" do they say??? Paying Customers???

I don't think so.

If the thing that you are giving away has any real value, then
be prepared for an onslaught of freebie-seekers to come around
sucking up your bandwidth and your free products and services
of value.

If what you are offering has zero real value, then you need to
know that the people you are trying to draw in with your freebie
will see right through your offer and see you for the sham that
you are trying to sell.


FREE EBOOKS OR FREE ADS TO GET SUBSCRIBERS

I used to believe that I could offer a free ebook to people to
get them to subscribe to my ezine. I should have known better.

For a six-week period, I tested the concept of "free" to get
subscribers for my own ezine. On the surface, it worked great.
Under the microscope, it was an abject failure.

In the six weeks that I offered a free ebook in exchange for
a new subscriber, I netted 500 new subscribers per week. Then
on the following week, I noticed that I had really only netted
50 new subscribers for my efforts. Okay cool, I thought, I am
picking up 50 new subscribers every week on account of my
promotion. So, I ran my promotion again with similar results.

At the end of six weeks, I thought to myself, "Wow! I picked
up 300 new subscribers for my efforts."

Then a funny thing happened. I stopped the promotion for a
few weeks and found myself up only twenty subscribers from
when I started my freebie campaign.

Odd I thought. At the time, I was running my own list server,
and I had a hankering to know the truth.

If you don't know what a "hankering" is, I am from Oklahoma,
so we get those a lot. ;-) Dictionary.com defines a "hankering"
as, "To have a strong, often restless desire."

When you have a hankering and you have the time, you can find
the truth of a matter.

After comparing the timing of the release of my "freebie"
advertisement with the subscription timestamps, comparing
those with my new subscriber comments to eliminate the people
who told me they subscribed as a result of a referral, and
then comparing the remaining addresses to my unsubscription
records, I learned what I should have known in advance of my
campaign.

90% of the people who came for the freebie were gone in a week.
A full 99% of the people who came for the freebie were gone in
three weeks. Only 1% of the freebie takers lasted for more than
a few weeks, and a large majority of those were completely gone
after three months.

The successes that I felt that I had accomplished, from offering
a freebie for subscription, turned out to be a complete waste
of my time and energy.


NEVER EVER GIVE AWAY YOUR BREAD AND BUTTER

Those of you who know who I am also know that I offer a service
of value to people who write articles to promote their online
businesses.

Now and again, I will get someone knocking on my door, promising
me tons of new business, if only I will give them one freebie
to prove the value of my service.

Going against my better instincts, I did take this offer on two
occasions. I won't do it again.

See, the thing is that the writer is responsible for creating
a title that is appealing to both the publishers and the
readers. Without a good title, an article will fail to produce
results.

The writer is responsible for the creation of the article and
the presentation of his information in an interesting and
intriguing manner. Without a good story, an article will fail
to produce results.

The writer is responsible for the wording of the Author's
Resource Box. If the resource box is unappealing to the reader,
then the reader will not click through and review the writer's
website or program.

The writer is responsible for tackling a topic that would be
of interest to his target market. If an article does not reach
the people who would be interested in what the writer is selling,
then the article will again fail to produce the desired results.

If a writer sends me a crud article that has no hope for
accomplishing the results that he or she desires, then the
fault is not mine. I did my part. I put their article into
the hands of more than 12,000 publishers who were looking
for content to reprint in their ezines and their websites.

If the writer fails to create an article that will serve his
desired end, and he gets to use my service to put it into
circulation, then the writer will need a scapegoat for his
or her failure. There I am, the scapegoat for the failures
of the writer.


I SHOULD BE ASHAMED OF MYSELF, THEY SAY...

The last guy who asked me to give a freebie distribution for
his article got mad when I said no. He proceeded to brow beat
me for being unwilling to give away something away in order to
earn his business on the backside. After all he said, he gives
away a lot of free stuff on his website to drum up new business.

It is true that it takes a lot to ruffle my feathers. Everyone
who knows me well knows that it takes a miracle to make me mad.
This is a fact seriously upsets my wife when she is in a mood
to argue... ;-)

This guy made me mad, but I held my temper in check.

Sir, if you knew me, you would also know that I give several
hours of my week to help other writers distribute their articles
for free on the internet. People who know me know that I own
and moderate hundreds of open-membership, moderated-posting,
article distribution groups on the internet.

It takes a lot of my time to make these resources available to
the internet community and to make sure that these resources are
not abused, and I do not get paid to provide these "free" writer
resources.

Sir, I give a lot back to the writer's who make up the writing
community on the internet. I just don't give away my bread
and butter. And, if I were to give away a bread and butter job,
I would much prefer to give that service to a paying customer
rather than to a person who out-of-the-blue is promising me
the moon and the stars.


IN CONCLUSION

I don't give away my bread and butter, to anyone, and you should
not either. There is a time and place for everything, including
freebies. Just be careful that you don't give your products and
services to people who are only there to get a freebie from you.


---------------------------------------------------------------------
Through his article distribution services, Bill can deliver your
articles to 12,000+ publishers & webmasters eager for content.
http://thePhantomWriters.com --- 1400+ articles archived.

Bill Platt's newest site is http://TechCentralPublishing.com.
TechCentral Publishing offers Ebooks and DVD's of interest to
folks who are seeking to learn something new. Our information
products tend to center around History, Technology & E-Commerce.
Be Sure to Check Out: White Male Privilege by Mark Rosenkranz


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«»

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

That's all for this time - thanks for reading!

To contact us, winning@esworldmarketing.com

Your success is our success!
(c) 2001-2005 ES World Marketing

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> OUR MISSION
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

We, at The Winning AdVantage, are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Subscribe & Un-subscribe Instructions
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

To subscribe or unsubscribe, visit our Web site at:
http://www.esworldmarketing.com/blog/ezine/

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

***************************************************************

Copyright 2001-2005 The Winning AdVantage Ezine All rights reserved
The Winning AdVantage is a publication of ES World Marketing.

Advertising "Click Fraud" Rampant Online?

LEARN HERE HOW TO GET INDEXED BY YAHOO! AND MSN IN ABOUT AN HOUR!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
THE WINNING ADVANTAGE eZINE
Saturday, April 9, 2005
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

The Winning AdVantage eZine is dedicated to the enhancement of your
Home-based Internet Marketing Business Success.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com/blog/ezine/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Privacy Policy:

You are receiving this publication because you subscribed to it.
Our subscriber list is confidential and we respect your privacy.
If you wish to unsubscribe, the directions for doing so can be
found at the end of this issue.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

In This Issue:
-----------------

1. Message from the Editor


2. Feature Article - "Advertising "Click Fraud" Rampant Online?"
by Jim Edwards


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Dear Reader,

Thanks and WELCOME!

As always, I hope you'll enjoy and profit from reading "The Winning AdVantage".
Please feel free to post your comments at the bottom of this blog post. I am here
to help and welcome any help or advice you may offer.

Cordially yours,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com

P.S. If you like this ezine, please forward it to your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to hear from you.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> ANOTHER FRËË RESOURCE
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

At my Software Give-away blog I am giving away software and ebooks.
The only "catch" is that we ask you to use the software and then tell me
what you think of it. How easy is that?

Yes, that's right! You get software and ebooks, at absolutely no cost to
you, to keep forever.

And that's not all; some of the software packages come with resell rights.
That means that you not only get FRËË software, you also get to sell it,
if you wish. All I ask is that you:

* Sign up for my rss feed (That's FRËË too!)
* Download the software
* Use the software
* Return to the blog and post your comments.

I will be posting new software regularly. So go now to:
http://software-give-away.blogspot.com/
and get all of the details.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Feature Article
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

Advertising "Click Fraud" Rampant Online?

- by Jim Edwards

© Jim Edwards - All Rights reserved
http://www.thenetreporter.com
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

"Pay-per-click," by far the most popular form of online
advertising, recently came under fire as charges of rampant
"click fraud" gather steam on the Web.

Google and Yahoo! earn the majority of their money through
sales of advertising to tens-of-thousands of online
merchants, companies, and professional.

In fact, some estimate that 99% of all Google's revenue
comes from advertising sales. Unfortunately, allegations of
click fraud may well rain on Google's otherwise sunny
parade and cause a whole scale revamping of current online
advertising practices.

Pay-per-click advertising does exactly what it sounds:
advertisers pay for each click on their ad, usually mixed
in among search engine results or displayed on relevant
websites.

"Click fraud" occurs when, for whatever reason, an ad gets
clicked by someone or something (usually an automated "bot"
that simulates clicks) with no intention of ever buying
anything from the advertiser.

The sole intention of click fraud is to simply drain an
advertiser's budget and leave them with nothing to show but
an empty wallet.

Who commits click fraud?

Usually an unscrupulous competitor who wants to break a
rival's bank, online "vandals" who get their kicks causing
other people grief, or search engine advertising affiliates
who want to earn fat commissions by racking up piles of
bogus clicks.

Regardless of who does it or why, click fraud appears to be
a growing problem search engines hope stays under their
advertising clients' radar.

This problem isn't exactly news to the search engine
giants.

In fact, on page 60 of their 3rd quarter Report for 2004,
Google admits that they have "regularly refunded revenue"
to advertisers that was "attributed to click-through
fraud."

Google further states that if they don't find a way to deal
with this problem "these types of fraudulent activities
could hurt our brand."

Bottom line for Google and Yahoo! (which owns Overture, the
Web's largest pay-per-click search engine): as word of
click fraud spreads across the Web, they must act quickly
to calm the nerves of advertisers who could well abandon
them over doubts about the veracity of their advertising
charges.

The search engines all claim to carry measures that
identify and detect click fraud, but details about how they
do it and to what extent remain sketchy.

They claim revealing details about security would
compromise their efforts and give the perpetrators a leg up
on circumventing their defenses.

This sounds good, but affords little comfort to advertisers
who feel caught between losing out on their best traffic
sources and paying for advertising that won't result in
revenue.

One way to protect your business against click fraud is to
closely monitor your website statistics.

Look for an unusually high number or regular pattern of
clicks from the same IP address.

If you need help, enlist the aid of your hosting provider
to aid you in spotting suspicious trends in your website
traffic.

Also, a number of services such as ClickSentinel.com have
sprung up online to help advertisers spot and quickly
analyze and compile the data necessary to effectively
dispute fraudulent click charges with the search engines.

--
Jim Edwards is a syndicated newspaper columnist and the
co-author of an amazing new ebook that will teach you how
to use fr^e articles to quickly drive thousands of targeted
visitors to your website, affiliate links, or blogs...

-=-=-==-=-=-=-==-=-=-=-=-=-=-=-=-=-=-=-
Need MORE TRAFFIC to your website or affiliate links?
"Turn Words Into Traffic" reveals the secrets for driving
Thousands of NEW visitors to your website or affiliate
links... without spending a dime on advertising!
Click Here> http://hop.clickbank.net/?esworld/ezarticles
-=-=-==-=-=-=-==-=-=-=-=-=-=-=-=-=-=-=-


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«»

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

That's all for this time - thanks for reading!

To contact us, winning@esworldmarketing.com

Your success is our success!
(c) 2001-2005 ES World Marketing

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> OUR MISSION
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

We, at The Winning AdVantage, are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good FRËË or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=>> Subscribe & Un-subscribe Instructions
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

To subscribe or unsubscribe, visit our Web site at:
http://www.esworldmarketing.com/blog/ezine/

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»¥«¤»§«¤»
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

***************************************************************

Copyright 2001-2005 The Winning AdVantage Ezine All rights reserved
The Winning AdVantage is a publication of ES World Marketing.