The Winning AdVantage eZine: How To Create A Promotional Blog

THE WINNING ADVANTAGE eZINE
Monday, Febuary 21, 2005
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The Winning AdVantage eZine is dedicated to the enhancement of your
Home-based Internet Marketing Business Success.

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Published by Earl Savage
ES World Marketing
http://www.esworldmarketing.com
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You are receiving this publication because you subscribed to it.
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In This Issue:
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1. Message from the Editor

2. Feature Article - "How To Create A Promotional Blog"
by Ken Leonard Jr

3. Free Ads

4. Bonus Article - "Top 10 Reasons to Use a Blog to Publish Your Ezine"
by Denise Wakeman

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Dear Reader,

Thanks for inviting me to your e-mail in-box and WELCOME to all our new subscribers!

Today we are publishing our first "blog" version of "The Winning AdVantage" and featuring
a couple of appropriate articles on the subject of blogging. Please feel free to post your
comments at the bottom of this blog post.

As always, I hope you'll enjoy and profit from reading "The Winning AdVantage".

Please contact me with any questions or comments. I am here to help and welcome
any help or advice you may offer.

Cordially yours,
Earl Savage, Publisher
The Winning AdVantage eZine
winning@esworldmarketing.com

P.S. If you like this ezine, please forward it to your friends, downline, upline, etc.
If you have ideas for improving it, please let me know. I'd love to hear from you.

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=>> ANOTHER FREE RESOURCE
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=>> Feature Article
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How To Create A Promotional Blog
Copyright © 2005 Ken Leonard Jr
KLJ Online
http://www.kenleonardjr.com

You may have heard of the current internet rage, blogging.
Whether you are a novice or an experienced webmaster/marketer,
publishing a blog can create another stream of targeted website
traffic. Today you will learn how easy it really is to create a
blog for your product or service promotions and how you can get
free, quality traffic to your website by using one.

This article will take you from creating your first blog the
right way, through getting it noticed by a lot of people, to
getting new leads from your product or service lead capture site.
You will find out how easy and effective blogging can be for you.

Creating Your First Blog

Go to http://www.Blogger.com and sign up for an account. Follow
the instructions provided to create your blog. Try your best to
come up with a descriptive name for your blog that will attract
attention. A good example of an enticing blog name can be found
here: http://lifewithoutdebt.blogspot.com Choose a blog name that
sparks curiosity. This will get qualified prospects clicking on
your blog listing to find out more.

During the set up process, you will be offered many options. Here
is a list of settings that will ensure that your blog will get
noticed...

- Check the box to "ping http://www.WebLogs.com"
- Turn NavBar On
- Set "Email Post To Friend" to Yes
- Turn "Post Pages" On
- Turn "Site Feed" On
- Set "Add to http://www.Blogger.com listings" to Yes

Directing Traffic To Your Product Website

Sign each post to your blog with your name and website link. The
most interested visitors will click through to your product or
service website. With a lead capture system in place, you can
have continued contact with all of your blog prospects. Offering
a free report or eCourse on your product site that would be
genuinely useful to your prospect will allow you to capture their
contact information. These will be quality leads that did not
cost you a dime.

This is the power of a properly managed blog.

Getting Your Blog Noticed

Your blog should be based on one main keyword that relates to
your product or service. Use this keyword throughout your blog
posts. When you make a new post to your blog, include another
related keyword that people would use to search for your product.

Your job is to post to your blog every day for the next 30 days.
Updating your blog frequently will put it on several "Recently
Updated" lists that appear on websites that track blog activity.
Doing this will also get you noticed by the internet search
engines. After 30 days, you will have a 30 page niche website
with keyword focused pages that will attract attention.

To get your blog noticed by even more people, submit the URL to
blog directories and blog search engines. Here are a few to get
your started:

- http://www.Technorati.com
- http://www.DayPop.com
- http://www.BlogDex.net
- http://www.PopDex.com
- http://www.BlogStreet.com

By following this plan, you can expect targeted visitors to your
product website literally overnight. You can get sign ups to your
lead capture system (if it is designed properly...) every time
you make a new post. For the minimal amount of time it takes to
set up and manage a blog, having one can be a cost effective way
to generate quality prospects for virtually any product or
service marketed online.

-----------------------------------------------------------------
Personal Coaching from Ken Leonard Jr.
and 187 Online Marketing Resources
all in one place could be just what
you need to get going in 2005...
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Subscribers are offered free ads to promote their Internet
businesses and opportunities. To submit an ad for publication,
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the subject field and your ad copy included in the body of the
message. Ad copy must be limited to 5 lines, 60 characters per
line. Ads not meeting these criteria will not be published.

You can also post your FRËË Classified ads at:
http://www.esworldmarketing.com/cgi-bin/c/classifieds.cgi

The Winning AdVantage is not responsible for the content of
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=>> Bonus Article
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Top 10 Reasons to Use a Blog to Publish Your Ezine
by Denise Wakeman

Blogs are the hottest thing going these days when it comes
to marketing on the Internet. A blog is a delivery medium.
Here are 10 reasons why you should deliver your ezine articles
via a blog.

1. A blog is web based so you can update and post new articles
anywhere, anytime. It's a dynamic medium that can be updated
on a moment's notice.

2. Subscribers can subscribe to your RSS (Really Simple
Syndication) feed and have your content delivered straight to
their desktop. This delivery system bypasses spam filters and
readers get exactly the content they want.

3. No web site to mess with. It's very inexpensive way to set
up a web presence for your ezine. There are several sites
where you can set up a free blog and others are very reasonably
priced for the massive exposure you can get.

4. You can set up links for ads and your affiliate programs in
side columns so you don't have to include them in your ezine
format.

5. You can set up a subscription form and send emails to your
subscribers when new content is added.

6. Blogs link to other blogs which helps you create a viral marketing
system and increases your exposure in search engines. Search
engines LOVE text based, fresh content that is highly focused
(key word rich).

7. You can use your ezine blog to become a trusted expert for
your subscribers, by filtering content for them so they don't have
to visit hundreds of web sites.

8. You have an instant archive of all your articles. When you
post an article, a new page and permalink is created. People
can share that link with others and be sent directly to the article
being referenced.

9. Readers can comment on your articles, which creates rapport
and trust between you and your subscriber. Comments also
add rich content to your site and again, helps your ranking
in the search engines.

10. The bottom line is this: using a blog can help you attract
more visitors who become subscribers and then eventually
become clients.

For an ezine publisher, a blog compliments and can significantly
ease the delivery of your ezine content. Essentially, like any
web site, you have to promote it and encourage people to add
your site to their RSS feed (that's another subject) or subscribe
for updates through a subscription form. That's why I put a
subscribe form on my site - subscribers and get updates in
anyway they want. You still need to submit to search engines
and directories to drive traffic. If you already have an ezine
subscriber database, my advice would be to post everything on
the blog and then send a weekly email, or whatever your normal
publishing schedule is, informing your subscribers when new
content is posted.

Marketing is done in a conversational way and via the links on
your blog. Announcements can be posted on the blog and to
one's list. I see the blog and ezine database as complimentary...
working together to increase your exposure and make it easier
for people to get your information and build relationships.

(c) Copyright 2004.

About the author: Denise Wakeman is Chief Implementor of
Next Level Partnership, a company dedicated to partnering with
you to take your business to the next level. Denise has nearly
20 years experience in small business administration and
management. She has specific experience in leveraging Internet
marketing systems to create awareness, build customer loyalty
and increase the bottom line. Visit Denise's blog at
http://www.biztipsblog.com to get tips and tactics for taking
your business to the next level.

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That's all for this time - thanks for reading!

To contact us, mailto:winning@esworldmarketing.com

Your success is our success!
(c) 2001-2005 ES World Marketing

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=>> OUR MISSION
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We, at The Winning AdVantage, are devoted to helping our subscribers
develop their marketing skills and promote their home-based Internet
marketing businesses and affiliate opportunities. This publication
features tips, techniques and how-to articles on such topics as ad copy
writing, finding good free or inexpensive places to post ads, finding the
best available resources, and other issues related to making money on
the Internet. The Winning AdVantage eZine is dedicated to the
enhancement of your home-based Internet marketing business success.

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To subscribe or unsubscribe, visit our Web site at:
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